#1 most frequent
United States of America
46.1%358 installations of 776
What is Adobe Audience Manager?
Adobe Audience Manager is a data management platform (DMP) that is integrated into the Adobe Marketing Cloud.
Categories & Use Cases
Top Performing Features
Access to Third-party Data Providers
Data transfer to ad networks and exchanges for media buys.
Category average: 7.8
Data Transfer
Transfer of data to ad exchanges to match third-party to segments.
Category average: 7.9
DSP integration
Integration with DSP platforms for ad buying
Category average: 8.2
Areas for Improvement
Data Analysis Dashboard
Dashboard enabling data to be segmented to help reach audiences more precisely.
Category average: 8.2
Tag Management
Tag-based audience management to assist with categorizing data into a hierarchical data taxonomy
Category average: 7.1
Campaign Analytics
Dashboard for measuring and comparing campaign performance.
Category average: 6.4
Who Buys & Uses Adobe Audience Manager
#2 most frequent
Turkey
9.3%72 installations of 776
#3 most frequent
Australia
6.6%51 installations of 776
Adobe Audience Manager, a More Flexible DMP
Pros
- Easy to use
- Clean UI
- Broad reach
Cons
- Customer service
- Product advancements
- New integrations
Most Important Features
- CRM integration
- Destination activation
- 2P/3P Access
Return on Investment
- Suppressed current customers
- Look a like valued customers
- Created subsegments
Alternatives Considered
Salesforce Audience Studio (formerly Salesforce DMP) and LiveRamp
Other Software Used
LiveRamp, Salesforce Advertising Studio (formerly Social.com), IBM AIX
Managing the audience is easy npw
Pros
- Very easy to create data sources, upload/edit data and set pricing. BAAAM tool is very helpful for batch updates.
- Centralized data management
- Intuitive feature setup and menu
Cons
- UI does not loads, lags and is hard to troubleshoot
- Reporting seems limited
- Pricing is the biggest con
Most Important Features
- Data segentataion
- Serving content to the correct people
- Easy to use
Return on Investment
- Efficiency is obviously increased a lot
- Cost is a major concern
- Risk mitigation is also improved
Other Software Used
Cisco Jabber
Very useful tool for making your data easier to access
Pros
- Great way to combine all your customer data.
- Easy to use and straight forward interface.
- Fast and quick, saves valuable time.
Cons
- Database irregularities across different DB systems.
- Hard to get a troubleshoot ticket entered.
- Initial setup wasn't as easy as expected.
Return on Investment
- Money saved in man power.
- Time saved in hours due to centralized data management.
- Headaches avoided having separate data locations.
Usability
Other Software Used
Data Management Platform, Microsoft Azure, Amazon Web Services
We got 20% increase in revenue with Adobe Audience Manager.
Pros
- Granularity of Data is one of best feature to offer by Adobe Audience Manager.
- Integration with AdWords is another feature.
- With some specific features I've been able to increase my engagement up to 20%.
Cons
- Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
- The AdWords integration is not easy to do.
- UI is sometimes slow and doesn't load Analyticals for more than 24 hours.
Return on Investment
- It is budget friendly and multi-access.
- 20% increase in revenue and engagement after adoption.
Alternatives Considered
iZooto
Usability
Other Software Used
Lotame, Good Audience, iZooto
Great data management
Pros
- Efficient
- Unbiased
- Privacy
- Easy to use
Cons
- Lack of extra tools
- Unpolished interface
- Improve shortcuts
Return on Investment
- Improved shareholders percentage
- Positive income
- Volume
Alternatives Considered
Amazon Pinpoint
Usability
Other Software Used
Amazon Pinpoint