Managing the audience is easy npw
Rating: 10 out of 10
IncentivizedUse Cases and Deployment Scope
It is being used by the department and the key features include integration of online and offline data. We were quickly able to integrate it into our digital platforms and optimize our approach allowing us to make rapid changes.
Pros
- Very easy to create data sources, upload/edit data and set pricing. BAAAM tool is very helpful for batch updates.
- Centralized data management
- Intuitive feature setup and menu
Cons
- UI does not loads, lags and is hard to troubleshoot
- Reporting seems limited
- Pricing is the biggest con
Likelihood to Recommend
Well Suited- Data segmentation, which allows creating audiences for advertising to very specific target groups.
Less Appropriate- Analytics data sometime takes more than 24 hours to load.. A lot of manual batch uploads of data.
Less Appropriate- Analytics data sometime takes more than 24 hours to load.. A lot of manual batch uploads of data.
DV
Dishank Vishnoi
Senior Consultant in Engineering at Areteans (Computer Software, 10,001+ employees)
Vetted Review
1 year of experience