Adobe Advertising Cloud Reviews and Ratings

Rating: 8.6 out of 10

Score

8.6 out of 10

Community insights

TrustRadius Insights for Adobe Advertising Cloud are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Centralised Reporting and Management: Users have appreciated the centralized reporting and management of ad accounts, mentioning it as a key advantage that streamlines their advertising efforts by providing a cohesive overview. Additionally, users highlighted the ability for bulk editing across multiple ad accounts, further simplifying account management tasks.

Audience Segmentation for Targeting: Some users found the audiences segmentation feature to be useful for effectively targeting specific groups, enabling them to tailor their ads more precisely based on demographics or behaviors. This targeted approach has been noted to increase conversion rates among reviewers.

Efficient Ad Optimization Tools: Reviewers valued the platform's features for creating dynamic ads campaigns, conducting ad optimization, and multivariate testing efficiently, which enhances their campaign performance significantly. The time-saving aspect of these tools has been particularly commended by users who appreciate the efficiency in optimizing ad content and strategy.

Reviews

17 Reviews

It has a place but platform side solutions are outpacing development

Rating: 6 out of 10

Incentivized

March 31, 2022

Use Cases and Deployment Scope

We used Adobe Ad Cloud to manage our worldwide advertising efforts on Google, Bing, and other search platforms.

Pros

Centralised reporting on ad accounts.
Centralised management of ad accounts.
Bulk editing across ad accounts.

Cons

The UI was very slow and unresponsive, especially on larger data sets.
Newer platform features would take awhile to trickle through to Adobe Ad Cloud.
Lacked all the auction time signals that platform side bidding offers.

Likelihood to Recommend

If you're using a bidding model like target CPA or manual CPC bidding and want to have all your data centralised in one place alongside bulk management functionality, Adobe Advertising Cloud may be worth looking at. If you use other products in their marketing stack, you will get access to additional features like passing audiences between Ad Cloud and Adobe Analytics. If you do not use other Adobe products or wish to use advanced bidding models like Maximise Conversion Value, you're probably better off placed to manage your ad spend directly on the platform.

Verified User

Employee in Marketing (51-200 employees)

Vetted Review

5 years of experience

Adobe Advertising cloud - An easy to use ad campaign management and marketing platform with strong Analytical features

Rating: 9 out of 10

Incentivized

January 10, 2022

Use Cases and Deployment Scope

Adobe Advertising Cloud is primarily used by our design team to create ads inventory and then by our marketing team to deploy rule-based ads to different web visitors based on their geography, age group, and device type. The platform provides solutions for ad testing and targeting, audience management, analytics, and web and app experiences management and optimization. With the platform, you can create thousands of ads that automatically vary in real-time to give personalized campaigns to your web and app visitors. The platform has helped us to achieve strong collaboration between our design and marketing team which ultimately leads to reduced marketing costs within our organization.

Pros

Audiences segmentation.
Content and data integration.
Dynamic ads campaign creation.
Ad optimization and multivariate testing.
Analytics.

Cons

learning is required for implementation of multiple modules.
Price could be made affordable for small business owners.
Platform has a plethora of features which require intensive training to get used to it.

Likelihood to Recommend

The platform is highly useful for digital ads marketing and campaign management. The platform provides a custom set of templates and tools to your ad production or designer team to create thousand of ads very quickly for your products or brands. To your marketing team, the tool provides full control over campaign strategy in terms of how to present relevant sets of ads to your web and app visitors based on customer behavior, demography, and age group. I could not think about any scenario where this platform is less suitable if you are looking for an advertising platform.

Ravinder Beniwal

Sr. Consultant in Engineering at UnitedLex (1001-5000 employees)

Vetted Review

1 year of experience

View profile

best ad buying and management platform on the market

Rating: 8 out of 10

Incentivized

December 23, 2021

Use Cases and Deployment Scope

When it comes to advertising the services, this platform allows a fast and convenient way of creating advertising campaigns and does it in an effective way. It saves time and effort and produces incredible results. We are resolving a problem because we have a big volume of PPC advertisements and spend a considerable amount on a Demand Generation Search Engine Advertisement, So we benefit from a portfolio-based tool like Adobe Ad Cloud.

Pros

advertising campaigns
Optimization of PPC
Optimization of SEA

Cons

Search optmization
SEA
PPC

Likelihood to Recommend

Is well suited for advanced analytics capabilities within a media serving platform to minimize the number of platforms and ensure that the analytics are using data that can be compared. and less suited for companies who use only for small campaigns and don't need a huge analysis and to serve a lot of media. In this case, there is plenty of other software more affordable.

Laerte Jofre Junior

Managing Partner, UX and UI Designer in Corporate at Obra (1-10 employees)

Vetted Review

1 year of experience

View profile

Highly-Intuitive Cloud Advertising and Marketing Content Easy Management Tool.

Rating: 9 out of 10

Incentivized

November 30, 2021

Use Cases and Deployment Scope

This flexible and effective Cloud marketing solutions production tool is an excellent and the best choice for the sales and marketing teams to easily advertise the marketing content through Cloud services. Adobe Advertising Cloud easily generates multiple marketing capabilities through multiple Cloud marketing systems and also through social media channels.

Pros

Content marketing functionalities via Cloud service.
Easy campaign management on Cloud service.
Marketing Ads management.
Sales reports production.

Cons

The Adobe tool is great but the Cloud operations may be not easy to the beginners.
Collecting different sales reports across the Cloud services is a huge task.
The insights collected are not easy to analyze.

Likelihood to Recommend

Amazing solution for the perfect product and also content marketing via Cloud services and the ability it offers the user to simply create and manage multiple marketing content on various social media platforms. Adobe Advertising Cloud can easily edit and upload different marketing materials on different marketing channels very easily.

Cedeno Amanda

.NET Software Engineer in Marketing at Ariadna Communications Group (201-500 employees)

Vetted Review

1 year of experience

View profile

It is a very good, useful, and intuitive tool.

Rating: 9 out of 10

Incentivized

March 24, 2020

Use Cases and Deployment Scope

We solved a variety of business needs with this tool. We increased sales, and it helped with optimization through cost per acquisition. It also helped us direct our investment, improved our ability to target not only the right audience but to do it at the right time with its powerful forecast functions. We are a fast-growing business and have been able to achieve amazing and profitable growth with Adobe.

Pros

I like the ability to produce many ads that stay optimized.
It saves us a lot of time and effort.
The ability to massively upload changes across multiple campaigns.
It has an excellent user interface that makes it easy to plan and plan campaigns and budget levels.

Cons

It is somewhat complicated to be able to integrate the visualization component with Adobe Reports and Analytcs, I think it is almost impossible to do it.
The processes to configure and implement could be more agile.

Likelihood to Recommend

Adobe Advertising Cloud is a powerful tool with robust reporting tools and templates.

Lars Stumpenhusen

System Engineer in Engineering at EWE Tel GmbH (501-1000 employees)

Vetted Review

2 years of experience

Good product, not right for us.

Rating: 7 out of 10

Incentivized

May 25, 2019

Use Cases and Deployment Scope

We use Adobe Ad Cloud to help us make ad-buying decisions on digital platforms. It helps us because without the analytics and insights that it provides we would simply "be flying by the seat of our pants." We have limited ad budget and often in our line of work don't require a lot of advertising to gain clients, but it does help with goodwill within the community, which actually has an ROI for us.

Pros

Data Analytics: it provides good direction for future ad buys based on historic performance and makes you think critically rather than just blindly select options.

Cons

As with most Adobe products, it can be a little tedious to use and requires a bit of extra training and "googling" around to make sure you are getting things right. It has improved over time within the entire Adobe suite, and I anticipate that this will be true of this as well.
Adobe training and learning platforms can include a lot of technical terminology and jargon that makes it difficult for a novice to understand without feeling like they need a whole new education.

Likelihood to Recommend

I think it is better suited for organizations that have ad buys across multiple platforms like digital, TV and radio, and organizations that heavily rely on advertising to drive customers to their products and services. The truth is that organizations that deal in larger $ value products such as general contractors don't gain a great customer base from advertising, so I wouldn't recommend this robust system for other companies such as ourselves. We will likely use what we have learned from it in the past two years and implement those lessons without continuing our use.

Che Odom

Marketing and Business Administrator in Marketing at Rabren General Contractors, Inc. (51-200 employees)

Vetted Review

2 years of experience

View profile

Adobe Advertising Cloud is the key to omni-channel customer acquisition

Rating: 8 out of 10

Incentivized

April 1, 2019

Use Cases and Deployment Scope

The majority of individuals in my organization's marketing department and individuals who fall outside the marketing department but are responsible for some marketing initiatives utilize all three aspects of Adobe Advertising Cloud (Search, DSP, and Creative). I personally use Adobe Advertising cloud primarily for purchasing search and display advertising to acquire, and cross-sell, to customers.

Pros

As to be expected, Adobe Advertising Cloud integrates extremely well with other Adobe products.
Adobe Advertising Cloud helps ensure synergy in marketing to customers across multiple channels.
Adobe Advertising Cloud offers access to a broad range of inventory sources.

Cons

Adobe Advertising Cloud is pretty expensive.
It takes a very long time for a new user to get comfortable using Adobe Advertising Cloud.

Likelihood to Recommend

Adobe Advertising Cloud is great for accessing a broad range of inventory sources across different channels. It is well suited for targeting potential and/or existing customers with omnichannel campaigns. Moreover, Adobe Advertising Cloud is well suited for ensuring a consistent experience, for customers, across the different channels through which the customers may interact with marketing content.

Verified User

Account Manager in Information Technology (10,001+ employees)

Vetted Review

2 years of experience

High functionality tool to satisfy all your marketing needs

Rating: 9 out of 10

Incentivized

February 7, 2019

Use Cases and Deployment Scope

At our marketing firm, we are heavily reliant on the Adobe Suite of software tools in our every day to day routine. We use the Adobe Creative Cloud in the design and Animation departments quite extensively. When we were searching for the perfect platform to help with our cross-channel marketing and management needs we decided to go with Adobe Advertising Cloud. Our marketing and sales department uses it to manage their marketing campaigns and use the built-in analytics to gain better customer insights.

Pros

Using one platform I can manage my campaigns across multiple channels like social media, email marketing and even ad placements on specific websites.
The Adobe Analytics provides site data with audience segmentation to help make better-targeted decisions for clients.

Cons

The initial learning curve with such exhaustive software tools can be very daunting.
Some of the automation scripts for managing workflows can be made more intuitive.

Likelihood to Recommend

Adobe Advertising Cloud, in my opinion, is one of the best marketing management tools available in the market. Given its steep price range, it is definitely better suited for mid to large corporations. Its easy integration with Adobe Creative Cloud, and a whole host of other applications, which makes it very functional to use.

Verified User

Engineer in Information Technology (11-50 employees)

Vetted Review

2 years of experience

Adobe Advertising Cloud - The next Influencer Social Marketing Platform for 2019

Rating: 8 out of 10

Incentivized

December 21, 2018

Use Cases and Deployment Scope

I work with many companies on their social media marketing campaigns, some are long-term and some short. Long-term ones I recommend they invest in Adobe advertising cloud for many reasons. But the short of it is, if you are a small business it is expensive and there is a steep learning curve, but if you are large and we do most of it for them, it is an amazing platform that offers an in-depth interface for setting up campaigns

Pros

Automation - One of Adobe Marketing Cloud’s amazing marketing solutions is Adobe Campaign. This allows users to implement marketing automation to increase their campaign productivity and deliver an amazing customer experience. I can even set up users so they can build individual customer profiles based on the interests, actions, and preferences that are tracked through different marketing channels.
A/B Split Testing – Most platforms have this now and most do not know how to even use it. However, the only way for a user to know how their marketing can be improved is to get a clear idea of how it is performing. But if all their data is in separate locations, it’s difficult to know which image, text or video is leading to sales or conversions. Adobe Marketing Cloud helps with keeping all of this clear for everyone on board.
Social Analytics – when you or your customers are looking to improve their social marketing results, this platform offers Adobe Social, which is a social management platform that allows users to monitor conversations, promote and publish content, and analyze and engage with followers. One of the best parts is that the system automatically attaches tracking codes to users’ social content to identify what content drives engagement. It is a very powerful tool.

Cons

Hard to learn - It is not one of those plug and play programs. It is very confusing, even to seasoned program specialists like myself. There were a few times I literally felt like I was pulling my hair out trying to get things to run correctly.
Price - They claim it is set up for small to large companies, but when you check all the other programs out there, their pricing is steep. Adobe has always been that way-- they are really not for the beginners and don't care about the newbies.
Time Consuming - if you are a newbie, the learning that is involved just to get up and running can take a full week. The only cheat I can give a newbie is that there are tons of others on Youtube that feel the same way and now there are great tutorials out there that can help you over a learning curve.

Likelihood to Recommend

I honestly would have given it a 10, if my colleagues were all as experienced as myself or my staff, but not everyone is. I would explain what is entailed and let them make their own decisions. However, Adobe Advertising Cloud is on the top of my list if they are quick to pick up things like this.

Haley Fox

President & CEO in Product Management at ICC Management, LLC / Haley Fox Blog (1-10 employees)

Vetted Review

2 years of experience

View profile

Almost total handling

Rating: 7 out of 10

Incentivized

August 7, 2018

Use Cases and Deployment Scope

Adobe Optimizer was implemented in the company almost a year ago after going through multiple bases / payroll done by a co-worker. Now and after starting its use we have seen that it is an excellent tool to manage campaigns and exposure in social networks, making all this simpler and more functional without having to spend hours and hours calculating and thinking about how to reduce expenses and increase profits.

Pros

It has multiple customized report templates.
It allows us to make personalized simulations based on number of clicks, impressions and expenses.
It has a great technical support that answers all the doubts quickly and clearly.

Cons

High price. Although it is very functional and you can improve profit margins the product itself is expensive.
It is complicated to use. You need a lot of time and dedication to learn how to use it.

Likelihood to Recommend

If you are in the marketing sector, it is undoubtedly a great tool since it allows you to make decisions with greater information and great precision.

Benjamin Cornejo

Asesor de compras in Marketing at La Polar (11-50 employees)

Vetted Review

1 year of experience

View profile

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Adobe Advertising Cloud - The next Influencer Social Marketing Platform for 2019

Rating: 8 out of 10

Incentivized

December 21, 2018

Use Cases and Deployment Scope

Pros

Automation - One of Adobe Marketing Cloud’s amazing marketing solutions is Adobe Campaign. This allows users to implement marketing automation to increase their campaign productivity and deliver an amazing customer experience. I can even set up users so they can build individual customer profiles based on the interests, actions, and preferences that are tracked through different marketing channels.
A/B Split Testing – Most platforms have this now and most do not know how to even use it. However, the only way for a user to know how their marketing can be improved is to get a clear idea of how it is performing. But if all their data is in separate locations, it’s difficult to know which image, text or video is leading to sales or conversions. Adobe Marketing Cloud helps with keeping all of this clear for everyone on board.
Social Analytics – when you or your customers are looking to improve their social marketing results, this platform offers Adobe Social, which is a social management platform that allows users to monitor conversations, promote and publish content, and analyze and engage with followers. One of the best parts is that the system automatically attaches tracking codes to users’ social content to identify what content drives engagement. It is a very powerful tool.

Cons

Hard to learn - It is not one of those plug and play programs. It is very confusing, even to seasoned program specialists like myself. There were a few times I literally felt like I was pulling my hair out trying to get things to run correctly.
Price - They claim it is set up for small to large companies, but when you check all the other programs out there, their pricing is steep. Adobe has always been that way-- they are really not for the beginners and don't care about the newbies.
Time Consuming - if you are a newbie, the learning that is involved just to get up and running can take a full week. The only cheat I can give a newbie is that there are tons of others on Youtube that feel the same way and now there are great tutorials out there that can help you over a learning curve.

Likelihood to Recommend

Haley Fox

President & CEO in Product Management at ICC Management, LLC / Haley Fox Blog (1-10 employees)

Vetted Review

2 years of experience

View profile