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AdDataExpress

Score7.3 out of 10

15 Reviews and Ratings

What is AdDataExpress?

AdDataExpress is an intuitive online sales intelligence tool that helps marketers and sales people identify prospects at advertising companies. The value proposition is that AdDataExpress empowers users to prospect more productively and accelerate new business relationships. Acccording to the vendor, AdDataExpress helps users quickly identify and engage the right decision-makers at America's top national advertisers. The platform provides access to data on advertising, marketing, and agency teams at over 10,000 national brands. 

In addition to direct contact details, AdData's business profiles feature sales intelligence, from target audience demography and ad spending to preferred media environments. The vendor says this allows users to target prospects from unique angles, and, ultimately, build more lucrative opportunity pipelines. 

Media

Screenshot of Profiles featuring targeted media, marketing and sponsorship decision-maker lists.

Screenshot of Profiles featuring targeted media, marketing and sponsorship decision-maker lists.

Top Performing Features

  • Advanced search

    Users can search for prospects using advanced search logic and multiple criteria, across multiple platforms/databases.

    Category average: 8.2

  • List quality

    Lists generated by the tool are typically high quality.

    Category average: 7.4

  • Ideal customer targeting

    Includes capabilities for determining ideal customer characteristics and targeting new prospects that match the ideal customer profile; this capability is automatic or semi-automatic.

    Category average: 7.7

Areas for Improvement

  • Salesforce integration

    Integrates with the Salesforce.com CRM platform.

    Category average: 8

  • Automatic data refresh

    Contact and company data are automatically kept up to date.

    Category average: 7.1

  • Data hygiene

    Helps users maintain clean lists and records, including duplicate management.

    Category average: 7

Organize your leads!

Pros

  • Lead organization
  • Emails for potential email blasts
  • Dollars spent on campaigns

Cons

  • Filtering is not optimal
  • Integration with other products is not intuitive or even there
  • Keeping data up to date automatically

Return on Investment

  • Expanded lead horizons
  • Agencies provided for each company
  • Efficiency of potential partners

Alternatives Considered

Salesforce.com

Other Software Used

Salesforce CMS

Good service for basic use

Pros

  • Provides email addresses - essential when doing cold email outreach.
  • Provides agencies for each brand/company.
  • Provides media spend for parent company and brand.

Cons

  • Updating who works on each brand from the brand side.
  • Updating who works on each brand from the agency side.
  • Not having to log in as often.

Return on Investment

  • Improved efficiency of prospecting.
  • Improved efficiency of finding emails and email syntax.

Other Software Used

Salesforce.com, Salesforce App Cloud, Evernote