AdDataExpress

AdDataExpress is mainly used for organizing and targeting our lead sources. It helps keep track of the statuses [of] our potential contacts and business partners. We have strong needs to hit sales targets and this tool helps in that regard. Keeping track of how much we are spending per lead source is also very helpful.

When using tools like AdDataExpress, demographics are key when trying to identify new relationships. Being able to segment out the population by many demographic fields is absolutely necessary to try and optimize what we are spending. Trying to use this as a pure CRM is probably not the greatest idea, but using it in parallel with one would be good.

We use AdDataExpress for prospecting, so we take a look at which companies/accounts we want to target, and find contacts from both the brand as well as agency. The LinkedIn profiles and email syntaxes are very useful also so we can prospect more using LinkedIn and other prospecting tools. Overall, we go to AdDataExpress as the first thing we do before outreach to a target account.

It is much better to prospect brands and find appropriate contacts at a parent account, and not such a strong suit for agencies.