Features
Top Performing Features
Tag library
The software natively supports a variety of vendors, including the most important or common ones such as Google and Adobe.
Category average: 8.3
Rules-driven tag execution
The software allows for flexible tag firing based on multi-part load rules, as well as tag sequencing and dependencies.
Category average: 8.2
Tag performance monitoring
The software tracks things like tag load time, blocking tags, uptime / response time, and tag killing, and sends alerts.
Category average: 6.9
Page load times
The tag management software has helped improve page load speeds.
Category average: 8.3
Tag Management
Features related to tag management
Tag library
The software natively supports a variety of vendors, including the most important or common ones such as Google and Adobe.
Category average: 8.3
Tag variable mapping
The software allows users to manipulate data and map it to known variables in the tag without custom development.
Category average: 7.9
Ease of writing custom tags
The software allows users to create and implement custom tags when a certain tag is not among the available templates.
Category average: 7.9
Rules-driven tag execution
The software allows for flexible tag firing based on multi-part load rules, as well as tag sequencing and dependencies.
Category average: 8.2
Tag performance monitoring
The software tracks things like tag load time, blocking tags, uptime / response time, and tag killing, and sends alerts.
Category average: 6.9
Page load times
The tag management software has helped improve page load speeds.
Category average: 8.3
Mobile app tagging
The software can manage tags for mobile apps as well as websites.
Category average: 7.7
Library of JavaScript extensions
The software offers a library of pre-built JavaScript functions for use with tags and load rules for data manipulation, UI functionality or data collection.
Category average: 8.3
Audience Segmentation & Targeting
A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.
Standard visitor segmentation
Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.
Category average: 8
Behavioral visitor segmentation
Ability to segment, or target audiences based on whether or not they have performed certain actions, such as clicking on a CTA, and enable tests to run for specific visitor segments.
Category average: 8
Traffic allocation control
Ability to set what percentage of website traffic receives specific test variants in order to roll out code only to a subset of site visitors.
Category average: 7.7
Website personalization
Ability to optimize user experience for individual site visitors based on certain characteristics and past actions (e.g. past purchases, geolocation, demographics, device type, referral source, etc..). An example of this is product and/or content recommendations based on visitor characteristics.
Category average: 8
Customer Data Management
Allows customer data platforms (CDPs) to function as a central hub and single source of truth for customer data.
Account Scoring
This may include scoring for leads, customer accounts, buying intent, and personas.
Category average: 7.7
Customer Data Governance
Includes consent management to comply with GDPR and data privacy standards as well as protect PII information.
Category average: 8.2
Data Connectors
Functionality that enables users to forward or syndicate data to other platforms or systems and connect to internal or external services using APIs.
Category average: 7.9
Data Enhancement
Includes bulk or automated data cleansing, appending missing data from contact lists and inbound leads, and the ability to process data with an optimized number of fields.
Category average: 7.9
Data Ingestion
The ability to collect, validate, standardize, and map customer data from first or third-party sources.
Category average: 7.9
Data Storage
Data consolidation and warehousing capabilities.
Category average: 8.2
Data Visibility
The ability to visualize usage and account data, including funnel and pipeline and front and back-end visibility.
Category average: 7.9
Event Data
Refers to the overall quality and tracking of cross-channel event data linked to actions taken by specific user accounts.
Category average: 7.8
Identity Resolution
Leverages centralized data flow to identify and sync leads, prospects, and customer accounts and deduplicate user information while addressing issues such as third-party cookie deprecation.
Category average: 8.2