The integrated platform for marketing automation helps to automate how we used to handle the target customers and marketing campaigns along with website visitor tracking and social media marketing. It is very intuitive and useful to generate reports and analyze the data. Documentation for navigating through the software is very detailed. Support is great if you get stuck somewhere.
Pros
Integrated Marketing Platform, which includes social media management helps to automated programs, website tracker, generating reports, analyzing the data, and a lot more. It adds value to the business.
Very useful to increase client base or run successful marketing campaigns.
Training materials, documentation, and webinars are very useful to understand the power of the software.
Cons
It takes quite some time to understand how to use it, and without documentation, it becomes very difficult to navigate through the application.
User support base needs to be more active.
The system takes time to reflect the changes.
Likelihood to Recommend
Automating workflows to target an audience, or in receiving feedback is a big time saver. Helps to increase efficiency and saves time for more productive work. Report generation is very helpful when sharing with the top management to help them analyze and take business decisions driven by data. Automation takes quite some effort and time to be put in place.
Marketing department utilizes the tool and educates sales team on the benefits. All automation problems are being addresses as well as lead nurturing and all email related tasks. Events and webinars are used and creates great results. Marketing automation has become very easy with the integration of Act-On. Highly recommend the tool!
Pros
- Easy to use
- Options available
- Quality support from CSM
- Quality of the tool
- Constant evolution within the tool
- Transparency between marketing and sales
- Better nurturing of leads
- Email Marketing, website tracking and event+webinar actions significantly improved
Cons
- More involvement and focus on SugarCRM integration rather than focusing on SalesForce
We use Act-On for a variety of purposes. We provide personalized landing pages for our affiliate partners that link to online sign up sheets for their membership to access. It's like an interactive, individual website for each one. From those landing pages, our partners have an online sign up sheet for their customers, allow them to refer people to our service. These landing pages can be changed often as we have updated information.
We use the automated email program for our customer base as a means to educate them passively. There's a 1-2 month wait period for the customer while we process their job, and the auto emails allow us to "touch" the customers on a frequent basis so they know we're still working on them.
Pros
We are a small business, and Act-On has allowed us to carry a significant marketing program without us having the technical expertise.
The dashboard is very intuitive. You can see all of your landing pages, sign up sheets, automated programs and email templates at a glance. It organizes your information for you so you'll always be able to quickly find what you need.
The template builder is very easy to use. We've been through other email marketing programs before and they just weren't flexible enough. Act-On is particularly powerful because it does so much more than just emails.
Cons
Act-On is a great product to start using right away. After using Act-On for a couple of years, we finally have some requests like a bigger desktop space to format pages in, and some minor requests in building out the automated programs.
Likelihood to Recommend
When we first learned about Act-On, we thought it was too much for our needs. Little did we know of all the ways we could use the product to our benefit. Now it's an integral part of our sales and marketing, to our partnerships with affiliates and to our customer base. We didn't anticipate that in the beginning, but it was very easy to grow into.
