TrustRadius: an HG Insights company

Acrolinx

Score7.5 out of 10

12 Reviews and Ratings

What is Acrolinx?

Acrolinx is a marketing writing tool that captures the way an enterprise communicates and its guidelines, and aligns content with guidelines, using automation to shorten the editorial process.

Media

Acrolinx

Top Performing Features

  • Content automation

    Allows users to set up automated distribution, personalization and/or curation.

    Category average: 7.8

  • Content collaboration

    Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.

    Category average: 6.9

  • Content hub

    Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.

    Category average: 9.2

Areas for Improvement

  • Approval workflows

    Allows users to lay out and track, in some cases automatically, workflows for content approval.

    Category average: 7.8

  • Content distribution

    Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.

    Category average: 8.1

  • Content performance analytics

    Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.

    Category average: 8.9

Acrolinx Review | One of the best software I have used in a long time!

Use Cases and Deployment Scope

My company has integrated Acrolinx in multiple applications such as Microsoft Word, PowerPoint, Excel, etc. This integration is helping me correct the formatting of the documents from start to end. From headers to the footers, from formatting to correcting errors. The integration also suggests to me what words to use, which themes to use, which options to select, thanks to the powerful AI used in the software.

Pros

  • Powerful theme suggestions when integrated with Microsoft Office
  • Powerful syntax corrections when integrated with Microsoft Office
  • Powerful formatting suggestions when integrated with Microsoft Office

Cons

  • Noticed some frequent unavailability of the servers that results in loading of Acrolinx
  • Need to add more formatting options
  • Need to add more themes

Most Important Features

  • Powerful integration with the existing tools
  • Powerful AI engine that helps in theme formatting and suggestions
  • Wide-variety of themes and formatting

Return on Investment

  • I haven't calculated the exact financial benefits, but indeed Acrolinx has contributed greatly to the quality of the content my company has been producing
  • With enhanced formatting, themes, and organization of the documents, emails, and presentations, we have been able to attract new customers, resulting in more business
  • With the offerings Acrolinx have, team's productivity has increased manifolds

Alternatives Considered

Acrolinx

Other Software Used

Templafy, Microsoft 365 (formerly Office 365), Adobe Connect