Features
Top Performing Features
Collection of third-party data
Third-party (external) data is collected and combined with first-party data.
Category average: 8.5
Data Transfer
Transfer of data to ad exchanges to match third-party to segments.
Category average: 7.9
Collection of first-party data
Collecting all first-party data (website traffic data, CRM; data, subscription data, social data, etc.) in a centralized place for subsequent analysis.
Category average: 7.6
Data Collection
Data collection is important for building a centralized repository of customer, audience, or user data.
Collection of first-party data
Collecting all first-party data (website traffic data, CRM; data, subscription data, social data, etc.) in a centralized place for subsequent analysis.
Category average: 7.6
Collection of third-party data
Third-party (external) data is collected and combined with first-party data.
Category average: 8.5
Ad Network Integration
Integration with main ad networks, and exchanges to make accurate media buys.
Data Transfer
Transfer of data to ad exchanges to match third-party to segments.
Category average: 7.9