#1 most frequent
United States of America
87.5%14 installations of 16
What is Newswire?
ACCESS Newswire is a press release distribution platform that helps clients increase their online visibility and web presence. It provides premier syndication to leading news outlets. The solution aims to empower clients with a variety of solutions to suit any budget.
Categories & Use Cases
Media
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Screenshot of Newswire Dashboard
Who Buys & Uses Newswire
#2 most frequent
Spain
6.3%1 installation of 16
#3 most frequent
United Kingdom of Great Britain and Northern Ireland
6.3%1 installation of 16
Flexible solution for organizations of varying sizes
Use Cases and Deployment Scope
We've used Newswire to push out key organizational announcements and details on global campaigns for our nonprofit. Newswire has a sweet spot between price and distribution, which is essential for us as a small, yet aggressively growing nonprofit organization. Our audience is global, and we need solutions that allow us to meet the messaging needs. We find the platform very user-friendly and the review process for publishing fairly productive.
Pros
- Distribution levels and options are very good
- The platform is easy to use and the newsroom setting seems to be effective
- Good partner to disseminate information with many ways to customize and include multimedia
Cons
- Sometimes the reps are overly aggressive if you are not a regular user
- Pricing for nonprofits is sometimes prohibitive, sliding scale pricing would be helpful
- Sometimes when in review, the reason a release may be delayed is unclear.
Return on Investment
- For our annual awareness month, we had over 1,000,000 impressions
- With the distribution network, we had several pick-ups from regional news stations, which is exceptional for our mission
- We see a direct improvement of SEO after sending out on Newswire.
Usability
Other Software Used
Canva, Calendly, Zoom
Simple Tool For Press Releases And Public Visibility
Use Cases and Deployment Scope
We used Newswire to promote press releases multiple times here at our company. This allowed us to publicly get the news out at a higher level. Newswire provides the ability to push your company news to different venues and publications. Our team had the ability to customize when and where the visibility was delivered publicly, and that helped our SEO.
Pros
- Publicity
- Promotion
- News
Cons
- More visibility of news
- Bigger promotion
- Lower add-on prices
Return on Investment
- Increased Brand Awareness for recruiting
- Increased SEO on Google for our placement
- Improved Public Perception for customers and potential employees
Usability
Alternatives Considered
PR Newswire
Getting the message out, new connections, building community!
Use Cases and Deployment Scope
We used the Newswire service to share about the new book and show launches. This was to get the marketing message out to new clients. I believe it did help with our outcome goals. I think the turnaround time was fast for our needs and self-explanatory. I was not clear on all the outlets it actually got sent to you yet it seemed to be a good service for show and book launches overall.
Pros
- Share message and get the news out
- Brand awareness and good will.
- Connect to a large audience with little effort.
- Ease of use and helpful service overall.
Cons
- The turn around time when sharing an article could be faster.
- When there is a question on an article a chat or response with a representative would be nice.
Return on Investment
- The new book and show launch and shares with newswire got me to page 1 for the title and author recognition on Google.
- Book sales increased when sharing about the new launch.
- Listenership was up on the radio show overall after the share on newswire.
Usability
Other Software Used
CDW Amplified Infrastruture
Fine for the price
Use Cases and Deployment Scope
I recommend it to clients for major news releases. It's a known name in the industry. In the last one or two years, I've recommended it several times for announcements including clients and partnerships with the City of Seattle, including others. We use Newswire mainly for awareness amplification and an SEO lift for smaller companies.
Pros
- Distribution
- Release management
- SEO bolstering
Cons
- Getting placement with actual journalists.
- Giving users more control over targeting.
- Providing industry specific channels and more nuanced recommendations.
Return on Investment
- Brand awareness
- SERPs
- SEO improvements
Usability
Alternatives Considered
Cision PRWeb
Other Software Used
Mailchimp, SparkToro, Squarespace, Acuity Scheduling, a Squarespace company
I recommend Newswire - offers the best PR service around
Use Cases and Deployment Scope
We mainly used Newswire for SEO boosts and to increase visitors to our website. Newswire helps businesses to increase brand recognition and their reputation on the internet. They offer different packages for advertising press release, and their price is affordable. We look forward to continue to working with Newswire in the future.
Pros
- PR Management
- Press Release
- SEO
Cons
- SEO
- Press Release
- Content
Return on Investment
- improved SEO
- increased brand
