Newswire

Score8.2 out of 10

160 Reviews and Ratings

Community insights

TrustRadius Insights for Newswire are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Ease of Use: Many users have found the platform to be easy to use and navigate, making it a user-friendly option for distributing press releases and promoting products. Some users specifically mentioned that the interface is intuitive and has a short learning curve.

Customer Service: The customer service provided by the platform has received positive feedback from users. Several users praised the helpfulness and responsiveness of the support team, highlighting their timely assistance in resolving issues or answering queries.

Distribution Options: Users appreciate the wide range of distribution options offered by the platform. They find the distribution levels and options to be very good, allowing them to effectively reach both local and large news outlets. Additionally, users value the ability to target specific audiences using various targeting options provided by the platform.

Reviews

106 Reviews

Newswire does the job and proves it

Rating: 9 out of 10

Incentivized

October 3, 2022

Use Cases and Deployment Scope

Newswire gets our press releases out quickly and to many eyes. We run releases pretty frequently as part of our overall marketing campaign and getting them done through NewsWire makes it easy, especially when more than one person is working on the project. One of the best features of Newswire is the availability of the data to analyze after a release. We feed this data into our larger analysis and it helps us to make a better press release every time.

Pros

Data for analysis
Built-in editing tools are easy to use
Packaged deals that make sense for our scope
Easy to use with a team

Cons

Editor loses info when jumping between pages sometimes
Needs secure way to retain payment info
True team functionality would be good.

Likelihood to Recommend

Newswire is suited for small-medium-sized businesses or smaller marketing departments. If the press releases are going to be working through many hands, NewsWire might not offer all the collaboration tools you might want. Still, for small teams, it works well and packages together several offerings with the PR that make it a precious package. Getting a release out through NewsWire is quick, easy, and usually cheap.

Verified User

Manager in Marketing (11-50 employees)

Vetted Review

2 years of experience

Good idea, but misses the mark

Rating: 6 out of 10

Incentivized

September 28, 2022

Use Cases and Deployment Scope

We have used Newswire for doing press releases. This is both helpful for our own business and our clients businesses. Gaining visibility via local press is valuable for any business and really needed if you are looking to grow or gain new clients. We had tried to reach out to each news source in the past, however, that is very time consuming.

Pros

Press Release Distribution
Earned Media

Cons

Overall value is lacking
Quality of press coverage

Likelihood to Recommend

We had issues with the quality of the press coverage. Many of the Press Release Distributions that we did would get coverage on really strange off topic sites. However, sites that Newswire talks about and uses the logos of would not pick up the story. We even had them write a few press releases and actually saw less traction form those that they wrote.

Verified User

Professional in Customer Service (1-10 employees)

Vetted Review

4 years of experience

Cost effective and intuitive PR platform

Rating: 7 out of 10

Incentivized

September 27, 2022

Use Cases and Deployment Scope

We use Newswire as a press release distribution platform. It is easy to use and allows us to quickly and effectively distribute and promote our press releases to the right target markets. Pricing and coverage of the platform is fair and falls with our budget compared to many of the other distribution platforms.

Pros

Easy to navigate user interface
Fair and competitive pricing
Good coverage and distribution options

Cons

Advanced analytics and reporting
Analytics API and syndication - other than Google Analytics
Content API

Likelihood to Recommend

Easy to use platform with distribution options that meet each specific campaign goal.

Verified User

Manager in Marketing (11-50 employees)

Vetted Review

5 years of experience

Newswire works fine, especially with other SAAS tools.

Rating: 4 out of 10

Incentivized

September 27, 2022

Use Cases and Deployment Scope

We use Newswire for larger company announcements which we'd like a formalized press release to link out to when pitching journalists or sharing news with any external stakeholders. It's relatively limited in scope because we don't have many of these announcements, but it has been helpful at times in legitimizing news when sharing it out.

Pros

Simple to use.
Organizes content well.
Distribution works.

Cons

Distribution is somewhat low quality.
Marketing and sales is somewhat aggressive.

Likelihood to Recommend

Personally, I see no difference between Newswire and other press release services. This one's available with our current PR SAAS solution, there's nothing wrong with it, and pricing is usually somewhat competitive. These days nothing works as well as actual media relations, so Newswire comes in handy for just having a solid link for a press release and getting the SEO on backlinked sites.

Verified User

Director in Marketing (1-10 employees)

Vetted Review

3 years of experience

Newswire review.

Rating: 8 out of 10

Incentivized

September 27, 2022

Use Cases and Deployment Scope

We use Newswire when we have specific announcements that we deem worthy of the effort and expense of drafting and publishing a press release. A wire service solves a few problems: 1. Promotion. 2. SEO. 3. Light fact-checking. 4. 3rd-party validation. Our use case is very typical; we will identify a newsworthy story, draft a press release, spend a week circulating under embargo, and publish via newswire and our own channels on the day of release.

Pros

Simple yet robust user interface - I don't have to learn new software.
Professional web-based press release design.
Solid SEO - Newswire + company + topic usually surfaces link at top of search.

Cons

A clearer view of where release is published and promoted.
Better upsell for Newswire to act as PR agency to pre-promote release.
List all places the client should also promote the release.

Likelihood to Recommend

Whilst I think that there is a lot of room for improvement, considering the price, I believe that Newswire is the best value for money. The cheaper options are not quite as intuitive or robust, and the more expensive options do not justify the additional cost. This is why I would recommend Newswire.

Verified User

Manager in Marketing (11-50 employees)

Vetted Review

10 years of experience

Very happy with Newswire for all our PR needs.

Rating: 10 out of 10

Incentivized

September 24, 2022

Use Cases and Deployment Scope

We use Newswire very strategically as we only have a few meaningful times where we need to get big important updates out to the world. We are very happy that when we need to get something on the wire, Newswire does a great job of getting the message out far and wide. We end up with hundreds of pickups and impressions in the high millions. The process of generating the content is pretty helpful, too, and ensuring we hit our target audience is important.

Pros

Media monitoring and analytics.
Content generation.
Getting the message out to a wide targeted audience.
General support is amazing too.

Cons

This is an industry-wide issue, but impressions can be hard to use as a metric.
Copywriting is hard, so I don't expect miracles, but this is always a great place to invest.
Improved click rates.

Likelihood to Recommend

I really don't see how any platform can outperform Newswire, so I am very happy with them. I would highly recommend them since they make this process quite easy and manageable. If you're in need of PR, this is a good starting point.

Verified User

Director in Marketing (51-200 employees)

Vetted Review

5 years of experience

Newswire is great for quick publishing.

Rating: 10 out of 10

Incentivized

September 24, 2022

Use Cases and Deployment Scope

We have used Newswire for our Marketing department to announce leading certification achievements, product launches, and key hires. This has proven to be the most effective when we are trying to get information out to individuals that do not follow us on LinkedIn, and we feel this information would be beneficial to them.

Pros

Diverse publication reach.
The UI is extremely easy to navigate.
For the products we have used, the pricing is reasonable and within our budget.

Cons

I have not noticed anything that needs improvement.

Likelihood to Recommend

Newswire is well suited to target key publications that correlate with our industry, and when we are issuing press releases, it has always been easy to navigate. I do not think we would use Newswire for announcements that we don't feel would gain new customers. For those smaller announcements, we use our Company LinkedIn page.

Verified User

Manager in Corporate (11-50 employees)

Vetted Review

2 years of experience

Flexible solution for organizations of varying sizes

Rating: 8 out of 10

Incentivized

September 23, 2022

Use Cases and Deployment Scope

We've used Newswire to push out key organizational announcements and details on global campaigns for our nonprofit. Newswire has a sweet spot between price and distribution, which is essential for us as a small, yet aggressively growing nonprofit organization. Our audience is global, and we need solutions that allow us to meet the messaging needs. We find the platform very user-friendly and the review process for publishing fairly productive.

Pros

Distribution levels and options are very good
The platform is easy to use and the newsroom setting seems to be effective
Good partner to disseminate information with many ways to customize and include multimedia

Cons

Sometimes the reps are overly aggressive if you are not a regular user
Pricing for nonprofits is sometimes prohibitive, sliding scale pricing would be helpful
Sometimes when in review, the reason a release may be delayed is unclear.

Likelihood to Recommend

It is very flexible and user-friendly, so I would recommend that it's a better option than some of the competitors for organizations that don't regularly distribute on wire services. If you are a large corporation, it's possible the offerings of other services may better meet your needs.

Betsy Pilon

Executive Director in Corporate at Hope for HIE (1-10 employees)

Vetted Review

5 years of experience

View profile

Top-notch support and very cost-effective for startups

Rating: 8 out of 10

Incentivized

September 23, 2022

Use Cases and Deployment Scope

I use their release distribution services regularly, with little-to-no issues. The review processes are super quick and their customer service has always been top-notch! They respond quickly and always provide a resolution.

Pros

Customer Service
Affordability
Press Release Distribution

Cons

Have a better understanding of tech API's, some of our press releases were flagged and required 'proof' because their reviewer didn't understand how social network API's work.

Likelihood to Recommend

If you need to get a press release out fast that drives an impact and is cost-effective—they're a great option for startups! But, as mentioned there were times when our press releases had been flagged to provide 'proof' for credibility reasons (which is understandable). But, this goes back to understanding how tech APIs work. I had emailed them letting them know this and provided the proof and my press release still went out at the time I had scheduled it because of how quick their response time is—I also haven't had any issues since.

Verified User

Director in Marketing (1-10 employees)

Vetted Review

2 years of experience

So Satisfied I Was Almost Silent.

Rating: 8 out of 10

Incentivized

September 14, 2022

Use Cases and Deployment Scope

I am an entertainer that addresses racial healing and soul wound healing in my products which are my books, apparel, and paintings.

Pros

They address the issue of needing timely press releases.
They have good client interactions.
They have good follow up.

Cons

I have no complaints about Newswire.

Likelihood to Recommend

When I release my next book I will definitely use Newswire to spread the news and for the updates on success as well!

Verified User

C-Level Executive (1-10 employees)

Vetted Review

3 years of experience

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