Flexible solution for organizations of varying sizes
Use Cases and Deployment Scope
We've used Newswire to push out key organizational announcements and details on global campaigns for our nonprofit. Newswire has a sweet spot between price and distribution, which is essential for us as a small, yet aggressively growing nonprofit organization. Our audience is global, and we need solutions that allow us to meet the messaging needs. We find the platform very user-friendly and the review process for publishing fairly productive.
Pros
- Distribution levels and options are very good
- The platform is easy to use and the newsroom setting seems to be effective
- Good partner to disseminate information with many ways to customize and include multimedia
Cons
- Sometimes the reps are overly aggressive if you are not a regular user
- Pricing for nonprofits is sometimes prohibitive, sliding scale pricing would be helpful
- Sometimes when in review, the reason a release may be delayed is unclear.
Return on Investment
- For our annual awareness month, we had over 1,000,000 impressions
- With the distribution network, we had several pick-ups from regional news stations, which is exceptional for our mission
- We see a direct improvement of SEO after sending out on Newswire.
Usability
Other Software Used
Canva, Calendly, Zoom
