respond fast and efficent to all your brands mentions
Use Cases and Deployment Scope
Our brand is mentioned on twitter way over our capacity to respond with all of them. 12mass helps me and my team talk with all our mentions in a fast and easy way. we now have Stats about which of our responses are more engaging than others.
Pros
- I used 12mass to find people loving our brand and found some great responses that yield higher response rates. the search feature (step one) helped me build a stream of people tweeting the same thing. than 12mass remember my responses to each stream and measured the number of clicks, RT's, @reply's on each of my saved response. there is no other tool that provided me the ability to A/B test my responses to optimize them.
- as all of our responses are saved, every day I login in and than just view the streams of mentions, most of them have already a suggested response attached to them and I just send them out. with in few minutes i can interact and respond to more than 120 people.
- I also use the scheduling in advance every one has that but it is an important part. the RSS feature allows me to automatically stream news and our followers are receiving great content
Cons
- Should add a Facebook private messages option.
- If my brand wasn't mentioned so much I don't think I would need to use it.
- Sometimes the site is slow.
Likelihood to Recommend
If you are being mentioned a lot you need this. if people are mentioning your brand but don't @mention you directly you still need this.
For
example, why shouldn't Starbucks LIKE all the “I love Starbucks” people
post on their wall?
Or
why shouldn't KLM easily measure the best response to all the “How many
kilos of luggage am I allowed to bring”