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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Sprout Social

    Score8.6 out of 10
    N/ASprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening for customers. Sprout also provides customer success and technical support, to deliver consistent value to all users. Any organization, regardless of size or industry, receives…

    $249

    per month per user

    Pricing
    Sprout Social
    Editions & Modules
    Standard
    $199 annual / $249 monthly
    per user/per month
    Professional
    $299 annual / $399 monthly
    per user/per month
    Advanced
    $399 annual / $499 monthly
    per user/per month
    Free Trial
    Free
    for 30 days
    Offerings
    Pricing Offerings
    Sprout Social
    Free Trial
    Yes
    Free/Freemium Version
    No
    Premium Consulting/Integration Services
    No
    Entry-level Setup FeeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    Sprout Social
    Considered Both Products
    Sprout Social
    Chose Sprout Social
    Sprout offers a lot more features.
    Incentivized
    Chose Sprout Social
    It's not like we chose Sprout Social over Meta Business Suite. There are things we still need to use Meta for. But as a platform to work in, create in, schedule in, and draw information from, Sprout Social is like being in an easy chair while Meta is the narrowest, hardest, …
    Incentivized
    Chose Sprout Social
    I have to say, I hated how old school Loomly and Hootsuite software seemed to have. With using Loomly, it took a lot of clicks to get a simple task completed. Hootsuite was on a trial basis, and I just didn't like the usability. Loomly was great for the analytics, but …
    Incentivized
    Chose Sprout Social
    When scouting different social media management platforms, Sprout Social stood out as the best choice despite other companies offering competitive features and lower rates. Some key factors solidified our decision to stay with Sprout Social. One major drawback we noticed with …
    Incentivized
    Chose Sprout Social
    Sprout is easier to use than competitors.
    Incentivized
    Chose Sprout Social
    We selected Sprout Social because we saw more positive reviews than Hootsuite. The interface and usability also looked better.
    Incentivized
    Chose Sprout Social
    I’ve tried both, and I’m currently using sprout social because the organization that employs me uses it.
    Incentivized
    Chose Sprout Social
    Sprout Social is by far the most robust social media management platform I have worked with. Compared to Hootsuite, Sprout is designed for mid to large size businesses whereas Hootsuite is lower cost with entry level functionality ideal for smaller businesses. Sprout has much …
    Incentivized
    Chose Sprout Social
    We were between Sprout Social and Hootsuite and I wasn't in the room when the final decision was made.
    Incentivized
    Chose Sprout Social
    The reason we decided to go with Sprout Social was mainly the 'approval' function. The second reason was the reporting tool (analytics), where we found a lot of great insights and health status of our organic socials.
    Incentivized
    Chose Sprout Social
    I think all the tools have a great interface when it comes to the scheduling calendars as they are so easy to see and show stakeholders. It allows for logins to be accessed more securely accross wider teams too. I would say Oktopost had the best social media advocacy tool and Ho…
    Incentivized
    Chose Sprout Social
    We ultimately selected Sprout Social because the social media team we were partnering with used the platform and insisted we use the same technology to avoid gaps in team functionality. Compared to Hootsuite, it’s the same but has more available functions. Compared to HubSpot …
    Incentivized
    Chose Sprout Social
    Sprout Social is the most robust and reliable of all platforms I've tried by far.

    It is not the best in scheduling and content strategy, but does a very adequate job and is worth it for the proper data and tracking in dashboards.
    Incentivized
    Chose Sprout Social
    I think Sprout Social is probably top-tier and designed for agencies or social media content freelancers who need to spend a lot of time analyzing and strategizing content. For basic scheduling functions, it’s probably too powerful (like using a rocket to drive to the grocery …
    Incentivized
    Chose Sprout Social
    I think Sprout Social is the most advanced of all these scheduling tools, it can handle the largest accounts and makes scheduling and responding to posts easy. it's the most expensive of these four (with meta for business free) but it's a you get what you pay for situation. I …
    Incentivized
    Chose Sprout Social
    We actually migrated to Sprout Social from another service. The main reason we did so is because of the reliability of the service and its ease of use. Another big reason that we made the switch to Sprout Social is because of the service's robust data and analytics tools that …
    Incentivized
    Chose Sprout Social
    When I joined [...], we had two social tools - Sprout Social and also Hootsuite. We ultimately made the decision to keep Sprout Social and sunset the Hootsuite platform because Sprout Social was far easier to use for scheduling purposes and provided more extensive analytics …
    Incentivized
    Chose Sprout Social
    Prefer Meltwater social listening functionality but prefer sprout's reporting and publishing
    Incentivized
    Chose Sprout Social
    We are constantly exploring our options and looking for the most cutting-edge products that suit our needs as a business. Sprout ticked the boxes for what we needed when it was time for a change. Both are powerful tools, and you can only see by doing.
    Incentivized
    Chose Sprout Social
    I selected Sprout because it was more comprehensive in everything we needed. We previously used Meltwater and it was fine for posting and analytics, but we weren't able to see everything we posted in the calendar view like we can with Sprout. Even if we posted in the native …
    Incentivized
    Chose Sprout Social
    Sprout Social has more features and is the most advanced social media platform. It may cost more, but it's worth it.
    Incentivized
    Chose Sprout Social
    Sprout is a lot easier to use, much more convenient and overall my favorite of the two. I like the sections they use for navigation more than I do the Sprinklr dashboard and reporting. I also prefer the options for scheduling posts because you can just upload the photo or video …
    Incentivized
    Chose Sprout Social
    The customer care and account management stuck out to us overall. We felt like we were being taken care of, and not just sold something we didn't need. They allowed us to craft our plan based on what we were interested in and we didn't have to feel guilty about unnecessary …
    Incentivized
    Chose Sprout Social
    I feel that Sprout has more to offer for the price and is easier to use.
    Incentivized
    Chose Sprout Social
    Sprout social seemed more effective for team collaboration.
    Incentivized
    Key User Insights
    Would buy again
    92%
    Would buy again
    73 Answers
    Delivers good value for the price
    96%
    Delivers good value for the price
    71 Answers
    Happy with the feature set
    96%
    Happy with the feature set
    76 Answers
    Lived up to sales and marketing promises
    95%
    Lived up to sales and marketing promises
    62 Answers
    Implementation went as expected
    96%
    Implementation went as expected
    64 Answers
    Features
    Sprout Social
    Listening/monitoring
    Comparison of Listening/monitoring features of Sprout Social
    Feature
    Sprout Social
    7.6
    87 Ratings
    2% below category average
    Boolean keyword searches7.465 Ratings
    Filtering out noise/spam7.276 Ratings
    Sentiment analysis7.156 Ratings
    Broad channel coverage8.765 Ratings
    Publishing
    Comparison of Publishing features of Sprout Social
    Feature
    Sprout Social
    8.5
    110 Ratings
    6% above category average
    Content planning and scheduling9.5110 Ratings
    Audience targeting7.687 Ratings
    Content optimization8.296 Ratings
    Workflow management8.796 Ratings
    Engagement
    Comparison of Engagement features of Sprout Social
    Feature
    Sprout Social
    8.0
    100 Ratings
    1% above category average
    Automated routing and prioritization7.962 Ratings
    Customer interaction histories8.088 Ratings
    Bulk actions8.185 Ratings
    Marketing
    Comparison of Marketing features of Sprout Social
    Feature
    Sprout Social
    7.2
    78 Ratings
    7% below category average
    Lead generation7.257 Ratings
    Content marketing8.474 Ratings
    Paid media management6.23 Ratings
    Campaigns and promotions7.24 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Sprout Social
    Feature
    Sprout Social
    8.6
    110 Ratings
    2% above category average
    Twitter9.098 Ratings
    Facebook9.2109 Ratings
    LinkedIn9.0100 Ratings
    Google+7.636 Ratings
    Instagram9.199 Ratings
    Pinterest8.633 Ratings
    YouTube8.01 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Sprout Social
    Feature
    Sprout Social
    8.8
    111 Ratings
    11% above category average
    Campaign success analytics8.8103 Ratings
    Real-time tracking8.6100 Ratings
    Competitor analysis8.889 Ratings
    Account management
    Comparison of Account management features of Sprout Social
    Feature
    Sprout Social
    7.8
    104 Ratings
    3% below category average
    Role-based user permissions & privileges7.999 Ratings
    Mobile access7.892 Ratings
    User Ratings
    Sprout Social
    Likelihood to Recommend
    8.7
    (168 ratings)
    Likelihood to Renew
    9.5
    (65 ratings)
    Usability
    8.6
    (95 ratings)
    Availability
    7.7
    (8 ratings)
    Performance
    8.0
    (7 ratings)
    Support Rating
    4.2
    (38 ratings)
    Online Training
    7.3
    (3 ratings)
    Implementation Rating
    10.0
    (11 ratings)
    Ease of integration
    7.8
    (23 ratings)
    Vendor post-sale
    9.1
    (1 ratings)
    Vendor pre-sale
    9.1
    (1 ratings)
    User Testimonials
    Sprout Social
    Likelihood to Recommend
    Sprout Social
    No answers on this topic
    Pros
    Sprout Social
    • For each account, customize posts for each platform, and schedule them to go live simultaneously.
    • Employee Advocacy via Sprout Social has integrated AI assistance for captions. Usually I would generate one suggested caption for employees to use/stem from when re-sharing to their socials. But now, EA message ideas display in random orders to better promote the full range of content.
    • Sprout Social has made the option to gamify the sharing concept quite easily with Employee Advocacy. Using the Leaderboard feature, employees can earn points in Employee Advocacy. Customized point values ensure you know how to climb the Leaderboard and start some friendly competition.
    Incentivized
    Read full review
    Cons
    Sprout Social
    No answers on this topic
    Likelihood to Renew
    Sprout Social
    No answers on this topic
    Usability
    Sprout Social
    No answers on this topic
    Reliability and Availability
    Sprout Social
    No answers on this topic
    Performance
    Sprout Social
    It is quick to post, however you have to refresh the page every time you add a new scheduled item.
    Read full review
    Support Rating
    Sprout Social
    No answers on this topic
    Online Training
    Sprout Social
    Their training is good, but the promotion of it is even better. I don't need or have the time for training, but I was always happy to know it was there. They did a great job sending updates out and making me aware when there was a new feature that I may want training for. As for the training I never used it, so I can't comment on that
    Read full review
    Implementation Rating
    Sprout Social
    Make sure you do it all the way. Do not break it into phases. Pour yourself a coffee, start it in the morning and you'll be done before you finish that coffee.
    Read full review
    Alternatives Considered
    Sprout Social
    No answers on this topic
    Return on Investment
    Sprout Social
    No answers on this topic
    ScreenShots

    Sprout Social Screenshots

    Screenshot of Sprout’s social media publishing tools, used to schedule and post messages to Facebook, Twitter, Instagram, Pinterest and LinkedIn simultaneously from a single Compose window.