Unbounce vs. Zoho LandingPage

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Unbounce
Score 8.2 out of 10
Mid-Size Companies (51-1,000 employees)
Unbounce is a landing page builder for marketers. Marketers can use the drag and drop platform to create customized, responsive landing pages for their marketing campaigns.
$99
per month
Zoho LandingPage
Score 9.4 out of 10
N/A
Zoho LandingPage is a no-code solution that helps businesses and marketers create engaging post-click experiences for their audiences. This landing page builder offers integrated page analytics, app integrations, and a variety of features designed to maximize conversions. The software offers users a range of templates that can be customized to match their brands' identity and messaging. LandingPage includes a drag-and-drop interface, to make it easier to add and arrange text…
$29
per month
Pricing
UnbounceZoho LandingPage
Editions & Modules
Build
$99
per month
Experiment
$149
per month
Optimize
$249
per month
Agency
Contact Sales
Essentials
$29
per month
Professional
$37
per month
Enterprise
$59
per month
Offerings
Pricing Offerings
UnbounceZoho LandingPage
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsAll plans include: Unlimited conversions, Unlimited subdomains, 1000+ integrations, Built-in AI copywriting, and Customer support. Discount available for annual pricing.Up to a 20% discount for annual pricing.
More Pricing Information
Community Pulse
UnbounceZoho LandingPage
Features
UnbounceZoho LandingPage
SEO and Conversion Optimization
Comparison of SEO and Conversion Optimization features of Product A and Product B
Unbounce
6.9
Ratings
11% above category average
Zoho LandingPage
8.4
Ratings
30% above category average
Landing page A/B testing:6.80 Ratings8.00 Ratings
Dynamic page text replacement7.00 Ratings8.40 Ratings
Real-time analytics dashboard7.10 Ratings8.80 Ratings
SEO tools6.50 Ratings8.30 Ratings
Optimization recommendations7.00 Ratings8.70 Ratings
Best Alternatives
UnbounceZoho LandingPage
Small Businesses
Zoho LandingPage
Zoho LandingPage
Score 9.4 out of 10
LocaliQ
LocaliQ
Score 9.0 out of 10
Medium-sized Companies
LocaliQ
LocaliQ
Score 9.0 out of 10
LocaliQ
LocaliQ
Score 9.0 out of 10
Enterprises
Adobe Marketo Engage
Adobe Marketo Engage
Score 8.1 out of 10
Adobe Marketo Engage
Adobe Marketo Engage
Score 8.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
UnbounceZoho LandingPage
Likelihood to Recommend
8.2
(0 ratings)
9.4
(0 ratings)
Likelihood to Renew
7.7
(0 ratings)
-
(0 ratings)
Usability
7.0
(0 ratings)
8.7
(0 ratings)
Availability
9.1
(0 ratings)
-
(0 ratings)
Support Rating
9.6
(0 ratings)
-
(0 ratings)
Implementation Rating
6.0
(0 ratings)
-
(0 ratings)
User Testimonials
UnbounceZoho LandingPage
Likelihood to Recommend
As I am using this platform for a long time, I believe I am happy with the services I am getting from this outstanding software. It has made my landing page experience better than ever without any coding knowledge to apply. It has upgraded my business in a positive direction and I believe I am using this software for many years to come.
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It has resolved the fact that creating a landing page is just a few steps and with little time. But I would like it to provide easier photo editing since many times I had to crop the photos in another app and then download it there
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Pros
  • AB testing is simple to set up. Clone a page make your changes and pit one or more against each other. Set the number of views and you're told the winner once the test is done. Simple
  • Tracking code is easy to add. Follow the straightforward instructions in the back end
  • Easy to add multiple domains to your account. So you can use the landing pages you build on numerous sites if you so desire
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  • Provides a simple way to add forms for leads to fill out
  • Provides a simple page to direct interested individuals to
  • Provides a way to automate lead information
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Cons
  • The reporting is very basic - pretty much only A/B test comparisons. If you need more in-depth reporting you will have to use an external system.
  • Page performance isn't great. When running our landing pages through Google's Page Speed analysis tool, they did not perform well compared to landing pages we created outside of Unbounce. This was big for us because, in paid search, Google looks at your landing page quality as a factor that affects what you pay per click.
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  • I could add additional page options on landing pages to give landing pages 'depth.' Example: Liken an 'about us' page ect.
  • I could use a 2-part video tutorial for newcomers to get started even faster.
  • I could use the ability with landing pages to create a custom footer with privacy, terms and conditions, and FDCPA.
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Likelihood to Renew
Please see comparison information and other areas of my review. We have no need for Unbounce since all of its features are available in Pardot. We would have happily continued using Unbounce if we had not purchased Marketing Automation Software
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No answers on this topic
Usability
unbounce is a really good landing page builder and is fairly easy to use and navigate. It empowers to create and see the performance of landing pages quickly and easily, so it is ideal for marketing agencies running paid media campaigns. The landing page builder, like all of these apps, can be a little slow, but I have not found a landing builder that isnt.
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Like I said its extremely user friendly even to a beginner like me
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Support Rating
Unbounce customer support is very strong. We have been able to connect with them via email and telephone mediums. They are very knowledgeable and can effectively help resolve difficult problems that are slowing us down. Overall Unbounce customer support is very professional. Our wait times have always been small or at least reasonable.
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No answers on this topic
Implementation Rating
Choose a subdomain that is appropriate for multiple types of pages. You don't want to have to keep changing it. Think about using Google Tag Manager to manage your Google Analytics code and event tracking. Build one landing page to completion. Then make a copy of it if you need to create variant pages.
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No answers on this topic
Alternatives Considered
Despite my review for unbounce being not the greatest review or score in the world, when stacked up against its two biggest competitors, I'd prefer Unbounce over Leadpages and Instapage. Leadpages drag and drop editor, integrations, and overall UI/UX is 10x worse than unbounce and unbounce really leads in the category of nice templates and quickness to a production landing page with much better options and integrations.
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Leadpages drag and drop builder is 'bulky' and not as user friendly as Zoho LandingPage and the sample pages all look the same while with unbounce, unbounce caps you at monthly site visitors, is a lot higher in cost per month and lacks advanced reporting for the entry level package.
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Return on Investment
  • We use this to address our graphic design needs for simple things such as landing pages, poo-ups, and announcement bars. It let's us work on these things without having to always get our designer or tech team involved.
  • With all of the GDPR changes we have really leaned on unbounce to help us create pages to gather list. Using landing pages to have users submit their information is super helpful and it makes it easy to automate the list building process.
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  • Zoho LandingPage allow us to save two days in downtime (man hours per day) that an outsourcer would have asked to build out the landing pages that we wanted.
  • Zoho LandingPage saved us $65 per landing page (as per the average quote we received to do the work) in freelance fees to build out the landing pages that we wanted.
  • Zoho LandingPage allow us to be up and running with a live landing page in 30 minutes (speed to value.) Allowing us to get a professional looking landing page up and running quickly. Also allowing us to advance to the next step in our top-of-funnel buildout quickly.
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ScreenShots

Unbounce Screenshots

Screenshot of Screenshot of Screenshot of 100+ Landing Page TemplateScreenshot of Responsive Drag-and-Drop Landing Page BuilderScreenshot of Account Overview and Testing Features (Smart Traffic and A/B Testing)Screenshot of AMP Landing Page Templates

Zoho LandingPage Screenshots

Screenshot of 100+ professional landing page templates.Screenshot of the Zoho LandingPage builder, which features drag and drop elements for landing pages that can be customized according to a brand.Screenshot of some of Zoho LandingPage's optimization features.Screenshot of an example of customizable created popups that engage with customers to improve conversions.Screenshot of an AI-powered content assistant used to generate intelligent and contextual suggestions for landing page copy.Screenshot of real-time analytics to measure landing page performance.