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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Qualtrics

    Score7.1 out of 10
    N/AQualtrics is software for advanced quantitative and qualitative research to design products that satisfy customers, increase market share, and build enduring brands. The platform brings sophisticated quant and qual research together with analytics in a single platform.

    $1,500

    per user/per year

    Wynter

    Score8.8 out of 10
    N/AAn on-demand market research platform for B2B. Wynter describes what category buyers think, need, and want, with the goal of providing insights at a fraction of the speed of traditional market research. ‍ • Market and brand research surveys • Target persona (ICP) research • Message testing ‍ Services are supplied on-demand, offered through a self-serve platform, with results delivered in under 48 hours.

    $10,000

    per year

    Pricing
    QualtricsWynter
    Editions & Modules
    Research Core 1
    1,500
    per user/per year
    Lite
    $10,000
    per year
    Pro
    $19,000
    per year
    Elite
    $59,000
    per year
    Offerings
    Pricing Offerings
    QualtricsWynter
    Free Trial
    YesNo
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details
    More Pricing Information
    Features
    QualtricsWynter
    Financial Research
    Comparison of Financial Research features of Qualtrics XM for Strategy and Research and Wynter
    Feature
    Qualtrics XM for Strategy and Research
    -
    Ratings
    Wynter
    9.1
    2 Ratings
    9% above category average
    Industry-Specific Information00 Ratings9.12 Ratings
    Independent Research Access00 Ratings9.12 Ratings
    Market Research
    Comparison of Market Research features of Qualtrics XM for Strategy and Research and Wynter
    Feature
    Qualtrics XM for Strategy and Research
    -
    Ratings
    Wynter
    8.6
    15 Ratings
    17% above category average
    Competitor Research00 Ratings8.74 Ratings
    Consumer Feedback00 Ratings8.815 Ratings
    Market Insights and Reports00 Ratings8.37 Ratings
    Best Alternatives
    QualtricsWynter
    Small Businesses
    No answers on this topic
    Qualtrics
    Score7.1 out of 10
    Medium-sized Companies
    No answers on this topic
    Qualtrics
    Score7.1 out of 10
    Enterprises
    No answers on this topic
    Qualtrics
    Score7.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    QualtricsWynter
    Likelihood to Recommend
    3.9
    (169 ratings)
    8.7
    (16 ratings)
    Likelihood to Renew
    9.4
    (41 ratings)
    -
    (0 ratings)
    Usability
    2.5
    (20 ratings)
    -
    (0 ratings)
    Availability
    9.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    5.5
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    1.6
    (21 ratings)
    9.1
    (1 ratings)
    Online Training
    8.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    QualtricsWynter
    Likelihood to Recommend
    Qualtrics
    Qualtrics is a good medium for creating surveys and getting analytics back for it. I think it's easy to learn if you are in the business of creating surveys or if it's part of your studies. It can be a little overwhelming for a brand new user who has never created a survey for the first time. So onboarding could be better.
    Read full review
    Wynter
    Wynter is ideal when you are doing "high-pressure" message testing where live traffic with A/B audiences isn't effective. Similarly, it's a great way to gather prospective customer data when you don't have access to a customer base for your questions or the cost of sourcing them yourself would be too high.
    Incentivized
    Read full review
    Pros
    Qualtrics
    • Qualtrics CoreXM is easy to use for quick one-time surveys or for measuring opinions over time
    • It's great for sending/managing RSVPs for meetings or other gatherings or to collect important data like Conflict of Interest declarations.
    • Qualtrics CoreXM's reporting and crosstab functionality is beefy and gets better all of the time. I'm always amazed at how easy it is to generate reports for sharing my survey response data and research.
    Incentivized
    Read full review
    Wynter
    • Targeted survey groups of our exact ICP
    • Easy to digest survey results
    • Various feedback types to drill down on useful data
    Incentivized
    Read full review
    Cons
    Qualtrics
    • The collaborate feature can be clunky and sometimes we have to remove access and add a person back in for them to see the survey in their lists
    • We have a contract through our university and more than one person has created their account in the wrong place, causing some administrative headaches as that is fixed so that we can collaborate on surveys with them.
    • I wish it was easier to organize my surveys into folders, there should be a more efficient way to do that.
    Incentivized
    Read full review
    Wynter
    • In my opinion, doesn't have a deep pool of respondents for all titles, but growing
    • I think the website look could be modernized
    • In my experience, customizing questions sometimes a little tricky, but works
    Incentivized
    Read full review
    Likelihood to Renew
    Qualtrics
    I was impressed a couple years ago when two heads of market research at Fortune 500 companies told me about them, and I've been even more impressed with the advancements I've seen in the last year. I like where the company is headed, and I look forward to using them again in a future role.
    Read full review
    Wynter
    No answers on this topic
    Usability
    Qualtrics
    All the menus are very user friendly and intuitive. I can always find exactly what I'm looking for and can change anything I need to with ease. All the elements of the survey are adjustable with very little effort and without confusion.
    Read full review
    Wynter
    No answers on this topic
    Support Rating
    Qualtrics
    Whenever we have had an issue with trying to figure out how to do something (even though the documentation is incredibly well put together) we have asked Qualtrics support and have always received our answer nearly immediately (I think in maybe 10 times, only once did a support person need to call us back). Qualtrics support is dedicated to solving customer issues right, and in the first contact, if at all possible
    Read full review
    Wynter
    Every customer support professional I have interacted with at Wynter is helpful, responsive, and well-informed on the product and where they can help. They go above and beyond!
    Incentivized
    Read full review
    Online Training
    Qualtrics
    I still use it. It does everything you need an online survey to do. From heat mapping to complex skip logic and display logic. I use it weekly and it never disappoints
    Read full review
    Wynter
    No answers on this topic
    Implementation Rating
    Qualtrics
    I like being able to easily integrate new colleagues by simply giving them a log in user name and password
    Read full review
    Wynter
    No answers on this topic
    Alternatives Considered
    Qualtrics
    ]Qualtrics] CoreXM is great if you want something that is a little more [long] lasting and impactful than a simple survey engine, but aren't quite ready for something that is a long term sustainable program. I would put [Qualtrics] CoreXM squarely in the large, defined project phase. CX is more of the program phase, and other lessor vendors are great for the pre-project definition phase
    Incentivized
    Read full review
    Wynter
    I'm not aware of other products that provide the same speed/options as Wynter.
    Read full review
    Return on Investment
    Qualtrics
    • Increased productivity due to the highly intuitive user-interface and template saving capabilities.
    • Reporting and analytics are extremely valuable. Our team can track responses and share feedback/results extremely quickly.
    • If a user has created a great template, they can share to external teams quite easily. It helps other departments!
    Incentivized
    Read full review
    Wynter
    • Time and cost savings which are really hard to quantify, yet substantial for making the case and getting budget approved.
    • Finding & interviewing people that fit your ICP could take anywhere from 2 weeks to months. With Wynter, I get them in 12-24 hours.
    Read full review
    ScreenShots

    Qualtrics Screenshots

    Product screenshot

    Wynter Screenshots

    Screenshot of DashboardScreenshot of Test historyScreenshot of Message test resultsScreenshot of Survey summaryScreenshot of Message test results summary