Cheetah Digital Customer Engagement Suite (discontinued) vs. Wyng

Cheetah DMS works as a central hub for your online customers. You are able to test and measure different marketing campaigns on a variety of channels (programmatic, e-mail, etc). It's useful for big companies that work across the whole online spectrum and are not niche players. Also, the cost makes it impossible for a small player to acquire this product.

Incentivized

Even though the price of Offerpop was affordable, I still couldn't justify it. Our engagement on contests went down and no visited the UGC page. I can see if you had thousands of entries for a contest, you would definitely have to go to a solution like Offerpop.

Incentivized

• It offers social media tracking, which is a big competitive advantage against its rivals.
• Email targeting options are better than MailChimp.
• Good price.

Incentivized

• Uploading creative assets
• Publishing to facebook and to our site using an iFrame
• Access to update/modify CSS
• Easy to use dashboard

• I would love more ability to create programmatic campaigns that follow customers on a lifecycle.
• Continue to improve the user interface to make all features more usable to their users.

Incentivized

• The entry forms can become a little overwhelming especially if you add your review to the page at the bottom. It would be nice if users could click on a "rules" link and then have those details scroll down.

We are very familiar with the tool, it's easy to use, and we rarely experience any issues with the functionality

Cheetah has never been known for its customer service and the few times I had to contact the answers I got were either incomplete or not really useful for the problem I was having at the moment. I think there is a lot of room for improvement in this aspect.

Incentivized

They are very comparable to each other. Cheetah is a little more user-friendly and the customer service is much better, but Responsys had more features that I liked to use.

Incentivized

At the time, Offerpop was the most affordable products on the market. Wildfire had sleek designs, but that wasn't enough to compensate for the higher cost. Other competitors have since entered the market at a lower price point so do your homework. Also, Facebook has relaxed rules for timeline promotions. It doesn't completely negate the need for Offerpop's services, but now you can conduct quick and easy contests without 3rd party apps.

• Email production made easier.
• Dynamic content for multiple products.

Incentivized

• We've been able to execute more campaigns internally because of the cost saving.
• Increased fan acquisition.
• Engaging experiences for our current customers.