Wyng

Even though the price of Offerpop was affordable, I still couldn't justify it. Our engagement on contests went down and no visited the UGC page. I can see if you had thousands of entries for a contest, you would definitely have to go to a solution like Offerpop.

Incentivized

• Uploading creative assets
• Publishing to facebook and to our site using an iFrame
• Access to update/modify CSS
• Easy to use dashboard

• The entry forms can become a little overwhelming especially if you add your review to the page at the bottom. It would be nice if users could click on a "rules" link and then have those details scroll down.

We are very familiar with the tool, it's easy to use, and we rarely experience any issues with the functionality

At the time, Offerpop was the most affordable products on the market. Wildfire had sleek designs, but that wasn't enough to compensate for the higher cost. Other competitors have since entered the market at a lower price point so do your homework. Also, Facebook has relaxed rules for timeline promotions. It doesn't completely negate the need for Offerpop's services, but now you can conduct quick and easy contests without 3rd party apps.

• We've been able to execute more campaigns internally because of the cost saving.
• Increased fan acquisition.
• Engaging experiences for our current customers.