InsideView (discontinued) vs. Winmo

Winmo is best suited when you know which company you are looking for, but are missing some information, including key contacts, agency relationships, and quarterly advertising budgets. Scenarios where it is less appropriate are when you already know which company/contact you are looking for, and you are merely looking for company info to provide context

Incentivized

• Great insight into personnel changes and upcoming campaigns at major media spending accounts and agencies.
• Correct contact information at the agency and client level, often with email and phone numbers.
• Up-to-date agency/client relationships. Particularly valuable when a client hires/fires a new agency.

Incentivized

• The contact info can be somewhat stale...it pays to double-check LinkedIn first to see if a particular contact still has that position.
• Would like to see more info on lesser-known brands, since the big brands often mentioned are already inundated with sales inquiries.

Incentivized

I've used a few different services like Winmo, one of them being seamless. Winmo was a lot easier to use and the information that I gather from Winmo seems to be a lot more accurate and easy to navigate. User experience is a big deal, the easier to find information the better.

Incentivized

• I can say that acquiring this software has been profitable for the agency because we have increased our client portfolio, and we have also reduced the hours we used to invest in the search for new clients and contacts. The list of contacts it provides us with is always very useful and they almost always become clients.

Incentivized