TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    WideOrbit

    Score10 out of 10
    N/AWideOrbit offers sell-side ad management solutions for media companies, including programmatic capabilities for TV, radio and the web.N/A

    X Ads

    Score5.7 out of 10
    N/AFormerly Twitter Ads, X Ads is a search engine marketing tool built around features such as objective-based campaigns, promoted trends, and in-depth analytics.N/A
    Pricing
    WideOrbitX Ads
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    WideOrbitX Ads
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    WideOrbitX Ads
    Considered Both Products
    WideOrbit
    No answer on this topic
    X Corp (formerly Twitter)
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    83%
    Would buy again
    5 Answers
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    83%
    Happy with the feature set
    5 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    5 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    5 Answers
    Features
    WideOrbitX Ads
    Ad Network Integration
    Comparison of Ad Network Integration features of WideOrbit and X Ads
    Feature
    WideOrbit
    7.0
    1 Ratings
    5% below category average
    X Ads
    -
    Ratings
    Data Transfer7.01 Ratings00 Ratings
    DSP integration7.01 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of WideOrbit and X Ads
    Feature
    WideOrbit
    7.8
    2 Ratings
    1% above category average
    X Ads
    -
    Ratings
    Ad deployment7.02 Ratings00 Ratings
    Display advertising8.01 Ratings00 Ratings
    Ad display and retargeting segmentation8.01 Ratings00 Ratings
    Sequence targeting8.01 Ratings00 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of WideOrbit and X Ads
    Feature
    WideOrbit
    7.8
    2 Ratings
    1% above category average
    X Ads
    -
    Ratings
    Ad dashboards8.01 Ratings00 Ratings
    Ad performance reports10.02 Ratings00 Ratings
    Ad conversion tracking6.01 Ratings00 Ratings
    Ad attribution reporting7.01 Ratings00 Ratings
    Cross-channel ad management6.02 Ratings00 Ratings
    Ad forecasting and optimization10.02 Ratings00 Ratings
    User Ratings
    WideOrbitX Ads
    Likelihood to Recommend
    10.0
    (3 ratings)
    7.3
    (36 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    6.0
    (1 ratings)
    Usability
    -
    (0 ratings)
    6.0
    (1 ratings)
    User Testimonials
    WideOrbitX Ads
    Likelihood to Recommend
    WideOrbit
    No answers on this topic
    X Corp (formerly Twitter)
    No answers on this topic
    Pros
    WideOrbit
    No answers on this topic
    X Corp (formerly Twitter)
    • Twitter Ads, just like every form of internet ads, enable us to target users based on their geographical location. This has been very vital for occasions when we are trying to raise awareness about new products specifically tailored for customers and clients from a particular location.
    • Twitter Ads is significantly more cost effective than traditional adverts we run on mainstream TV stations and newspapers, especially since most of our campaigns majorly target the younger generation. Of this group, we are aware that the younger generation in South Africa spend more time on the internet than they ever do sitting behind their TV set or even reading newspapers.
    • Twitter Ads makes it possible to engage live with Twitter users as they view our ad campaigns. This allows us to clarify information , respond to questions and even qualify leads while our campaign is running. This obviously is not possible with traditional mediums of advertisement.
    Incentivized
    Read full review
    Cons
    WideOrbit
    • Would love to see the inventory codes in the drop-down menu stick like breaks and weeks..and not have to re-select each time for a report
    • would like to have better functionality when exporting to XL or to PDF. Formatting could use improvement with output
    • offer a monthly calendar of training opportunities like Nielsen offers
    Incentivized
    Read full review
    X Corp (formerly Twitter)
    No answers on this topic
    Likelihood to Renew
    WideOrbit
    No answers on this topic
    X Corp (formerly Twitter)
    No answers on this topic
    Usability
    WideOrbit
    No answers on this topic
    X Corp (formerly Twitter)
    No answers on this topic
    Alternatives Considered
    WideOrbit
    No answers on this topic
    X Corp (formerly Twitter)
    Facebook Ads, Adwords, Snapchat, LinkedIn, Instagram, Youtube all have ad channels you can use to advertise your product. Some are even tied together. Twitter occupies a part of the market which can be difficult to get right. Mostly, we select other channels for better targeting, cheaper leads, and a better fit for the campaigns we were trying to run. However, there are scenarios in which using Twitter Ads can get you big wins.
    Incentivized
    Read full review
    Return on Investment
    WideOrbit
    No answers on this topic
    X Corp (formerly Twitter)
    No answers on this topic
    ScreenShots