Shopify vs. Volusion

Shopify is perfect for companies who are looking to run a simple-to-medium base e-commerce system and aren't looking to get too fancy with integrations. Those companies, though, that have more complex integrations (especially with checkout) might be better off using another e-com system out there where you have access to the full core code.

Incentivized

For a small business in need of a few more tools than basic platforms, Volusion is a good option. However, if you want infinitely customizable [tools] or to have multiple integrations extracting your orders and products data, then Volusion is quite limited. Additionally, if you lack in-house development teams, Volusion is a good product that is friendly for users who are not necessarily tech-savvy.

Incentivized

• Constant support and guidance on global policies that might affect your business
• Flexible app integrations with an open storefront to allow developers to create helpful services for businesses as they grow
• Extremely customizable - allowing a business to shine and operate in their own unique way

Incentivized

• Easy to Use. Non-technical employees can be simply trained. If you can use a social network, you can manage the backend of Volusion.
• All-In-One -- without any add-ons, Volusion is a turnkey solution for eCommerce. No programming knowledge is required, no modules are needed (unless you have very advanced needs), and it features everything from website text, products, email marketing, customer accounts, shipping calculations, and back-end payment and order processing.
• Allows for inventory tracking (such as Small, Medium, Large or Male/Female)
• Allows for kitting (creating product bundles, up-sells, add-ons, and more)
• Easy to customize -- with a little HTML knowledge, you can easily customize the free templates included in Volusion to create a personalized, dynamic web presence without the need for hiring expensive designers
• Provides a great experience for the customer. Everything from search results, product display, shopping carts, wishlists, and the actual order process are delivered in a professional manner that will keep your customer feeling confident about making their purchase.
• Easily integratable with Google Analytics with Sales Goal tracking -- this allows you to see where customers are coming from, what they are looking at, what they are purchasing, and when they are abandoning their carts.

• Basic requests for store management are not out of the box. Shopify puts a lot of stock in their apps and app partners to bring some of the features that I expected to be out of the box. I've used Shopify for multiple clients and ran into roadblocks for each when we were unable to do basic things. Sometimes the apps are free and it's no big deal. Other times you have to pay for another service to do something as basic as set up stock out reports and notifications.
• Their support/team communication is poor. Again, working on multiple stores with license on all their levels and the support was consistently unresponsive or unhelpful.
• If you're a partner managing multiple stores, the log-in between the partner dashboard and your individual stores is confusing. I'm often found in a loop searching for the right place to log in because you can't access the stores you are a partner on in the same way as the other Shopify stores. Seems minor, but it's a frustrating thing I encounter often.

Incentivized

• Feature implementation. While they have a ton of features, they're often released haphazardly in my opinion. Sometimes it seems like they don't have testers. Typically, I'm unable to use new features until about 6 months after they're released (and over a year after I asked for them) because it takes that long to get the quirks smoothed out well enough for us to use them. It seems that they often don't understand programs that they integrate with well enough to do a proper implementation.
• Timeliness of features. This can be taken with a grain of salt for many looking to compare. I'm a super-experienced user with many, many needs. We're often limited when it comes to Google (and other platform) beta programs, and even just early adoption because I have to wait for Volusion to catch up. What's tough is that I often NEED them to make a change in order for me to move forward, it's not my own limitation (but that's what you can expect when you use a third party software to run your site rather than your own team of developers).
• Customer service in regards to live chat. While I LOVE that they have live chat (I'm needy, I constantly need support) - the operators are rude 75% of the time. They come into the conversation assuming I have no idea what I'm talking about and have a 'customer's always wrong' attitude. I'm sure it's frustrating to deal with ecommerce customers who don't know the first thing about websites - but I'm not one of those and I deserve respect. Our conversations nearly always begin with "Clear your cache" and "I don't see the problem" from the operator and end in "Oh, you're right. Well I don't know." from them. I will say I've dealt with one or two who actually know what they're talking about. Live chat is useless when the operators know less about the software than I do.
• Slow to updates. They are often way behind when it comes to development and code. Example: They use jQuery v 1.4. We're up to 1.10 now and I'm experiencing issues for which the blame has been passed back on to me. I'm keeping up. They should be too. For me personally, the quality of development should come first. THEN worry about all of those features.
• New live editor. It's seen a lot of scrutiny, which you'll find easily by Googling. My problem is that I don't need a WYSIWYG. I write in html. You have to pass through the WYSIWYG to get to the html editor. This has caused my javascript to get executed, so once I get to the html editor, I have to re-write my script because it's now shown as the execution. That's poor development. They should have an option to disable.
• Inability to access pages in FTP. If you are someone who needs customization and writes in html, have fun. You can't actually access your product or category pages unless you do it through the content editors. You can absolutely access & edit your template and css files. But if you need a unique header in a product page - say a script to run, you'll have to put it in the template - adding overhead to ALL of your pages. The only workaround is hard-coding pages as "articles," which can make a mess of things.

Nothing we have used in the past or have seen thus far even comes close to offering what we get with Shopify Plus, especially for the price. You cannot even come close to getting what we are getting at the price we pay. We are beyond thrilled and Shopify Plus meets and exceeds all of our needs and expectations. We love it!

Incentivized

When you spend so much time with a product like this and not only have you witnessed its growth, but you almost feel like you are next those that make the decisions of building features a certain way, you can't help but want to stay and be a part of their continued growth. It's simply a great product. Can it improve? By all means! But it will only improve because of users and avid resellers like me.

It is fairly easy to use Shopify regardless of what task you are attempting to perform. Most things are customizable to a degree without requiring coding ability. I have very limited coding experience and have still been able to navigate my way around changing features of the website that require edits to the code with the use of AI and trial-and-error. This previously wasn't possible with the WooCommerce platform.

Incentivized

I know what to do to add a new product, promotion or do an analysis of sales.

Incentivized

Shopify support is always available when you need them.

Incentivized

Shopify website speed is quite impressive. Even if we integrate couple apps, it does not hamper the site speed.

Incentivized

In terms of support I give Shopify a 9 out of 10 because they're always very friendly and thorough, and they personally can't solve my problem for me they always point me in the proper direction with the proper information I need to move forward

Incentivized

You have to wait on hold for at least 45 minutes every call—the tech support person never knows the answer right away so they put you on 10 minute holds only to come back and say they're still looking for answers. The chat function could take days to get a response. Our "Dedicated Account Manager" never checks in or answers, nor are they ever in the office when we call. It's like they try to be as unavailable as possible until you forget why you even called in the first place. Insane.

Incentivized

Shopify offered us several trainings to setup a Shopify store, how to build a brand, SEO, product photography etc. All this content have been super helpful in our journey.

Incentivized

Just start now and make the switch, the sooner the better. You will love it and it is really a simple process

Incentivized

It is best to use the built-in features and recommended services for the most turn-key experience (ie. Skipjack for payment processing so that it can all be done from the Volusion backend).

Shopify out of the box had more features and did what we were looking to do that BigCommerce could not do without extensive customizations using a third-party vendor. That made it a very easy choice to switch to Shopify. Most of the customizations needed in Shopify we were able to do ourselves.

Incentivized

I've also used Shopify as a base platform, as well as Magento. Both are better. My company has looked into moving there twice since I've been here, and the only thing stopping them is the complications of making such a move. I think Shopify offers similar value for the money with a cleaner albeit more minimalist look. Both are better options in my opinion. I would only recommend Volusion if someone had used it before and doesn't plan on making it a crucial part of their business plan.

Incentivized

Shopify has basic to high-end plans. The plans grow with the brand`s growth and I love that about Shopify.

Incentivized

• It got the store up quickly so the client could start selling. She was previously selling products on Etsy and Facebook and wanted to consolidate everything onto one website, so the main thing Shopify solved was to reduce the store owner's time in managing all her products on multiple sites. Also, we had previously built a website on Wix with all the custom functionality and branding she needed - a truly great, high-end website - but it performed so slowly that it was unusable. So the speed at which Shopify can be set up and then works on the page is appreciable.
• The website was manageable by the client - she could figure the system out herself after a while so she saved money on costs for hiring developers. She did have to hire developers to customize some of the plug-ins but costs are all relative; it wasn't a high investment compared to building a full e-commerce website. With the complexity and size of her product base and the functionality and branding she wanted to have in a website, and the potential of her business, she would have needed to invest well over $10,000 to get to where she really needs to be. In the end she kept the budget under $5000.00.
• Costs kept climbing with plug-ins having to be added with everything. My client became more involved in building the website and began to try multiple plugins, and she did not have the skill base to evaluate the plugins functionalities so she chose plugins that did not do everything she needed, and then ended up paying the plugin developers to customize the plugins. So on one hand, it's pretty amazing to be able to bring up an e-commerce website as quickly as a week or so, but on the other hand if you need anything customized or deeper functionality in regards to product searching and filtering on the web page, and management on the backend, it quickly goes beyond the skills of the average person to manage, and above their expected budget as well. In the end my client really did not get anything close to the functionality for the website we had originally envisioned.
• Shopify was the easiest way we could find to bring the client's products to a global market. We evaluated several other platforms and the functionality simple did not seem to be adequate, so Shopify seemed like the only solution that could do enough of what we needed and still stay within this client's budget. Really the problem in this project was not platform per se but that the budget wasn't large enough. Shopify managed to provide a solution for an ecommerce store with thousands of products on a tiny budget, so in the sense of pure functionality it provided the best value of all the platforms we evaluated. The solution still isn't big enough for this client's business though so, without having insights into this client's post-build sales results, my guess is that because her new website did not make her products easier to sort through, and she likely didn't have much more budget left to invest in SEO and other marketing of the website, her sales probably didn't increase substantially as a result of having built the website. So I think this project all in all did not likely have a high ROI.

Incentivized

• Increased product database efficiency. It's really easy to import and export products/categories. Has likely saved us hundreds of hours.
• Integration with other platforms. Integrations with comparison shopping feeds, email auto-responder tools and fulfillment tools is quite easy. This saves us on the cost for custom integrations.
• Because it is a hosted solution, Volusion takes care of all the PCI and other security compliancies. Not having to monitor this and update ourselves saves money and gives us piece of mind.

Incentivized