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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Wistia

    Score9.8 out of 10
    N/AWistia is a video marketing platform that helps teams create, host, market, and measure their videos and webinars. Wistia is used to create professional videos, host webinars, collect and send leads to a connected marketing automation platform. Wistia additionally offers customers support and educational resources.

    $24

    per month

    Pricing
    Wistia
    Editions & Modules
    Free
    $0
    up to 10 videos
    Plus
    $24
    per month
    Pro Plan
    $99
    per month
    Advanced Plan
    $399
    per month
    Offerings
    Pricing Offerings
    Wistia
    Free Trial
    Yes
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Yes
    Entry-level Setup FeeNo setup fee
    Additional Details20% discount for annual pricing.
    More Pricing Information
    Community Pulse
    Wistia
    Considered Both Products
    Wistia
    Chose Wistia
    Vidyard was much more expensive even though it has tighter integration with HubSpot. This put Wistia in a better category from a cost perspective because most of the heavy lifting with automation is handled on the HubSpot side of things. Vidyard also felt like it was geared to …
    Incentivized
    Chose Wistia
    Wistia is for business. Period. Vimeo has none of the benefits for a business that Wistia offers. The SEO value and SUPER FAST playback speed are essential. Wistia has it all. Personally, I can rarely get thought a video if hosted on Vimeo because of the glitchy playback and …
    Incentivized
    Chose Wistia
    I found Vidyard to be a tad clunky, at least when I tried to use it. Vimeo's design features didn't seem as modern to me and didn't integrate as well with other apps/website platforms, at least when I was investigating a video hosting platform. Wistia is more expensive than Vidy…
    Incentivized
    Chose Wistia
    Wistia is much easier to integrate into our site than using S3 directly.
    Incentivized
    Chose Wistia
    I wasn't part of the selection process.
    Incentivized
    Chose Wistia
    We've used Youtube in the past, and still use it to host some videos today, but we didn't like how mainstream it feels when you embed it on a website. For one thing, you can't customize the appearance so it feels out of place with our branding and color scheme on our website …
    Incentivized
    Chose Wistia
    Honestly, I haven't gotten too in-depth yet, but that is the closest thing. Gotta give that point to Wistia, though, still because in my experience, at least, trying to learn Vidyard's features did not seem to be the right path at the time when Wistia was not causing any …
    Incentivized
    Chose Wistia
    Vimeo is less customizable. They both offer a free plan and paid premium plans. Vimeo doesn't have the A/B testing and ability to focus on the marketing aspect of the videos to obtain more revenue. The CTAs are much better in Wistia and are much easier to work with.
    Incentivized
    Chose Wistia
    Wistia had the best site speed performance out of these competitors and had the most functionality. We really loved the ability to track usage and plays on the videos, the lead capturing, bookmarking, CTA build-outs, and all of the customizations we could do with it compared to …
    Incentivized
    Chose Wistia
    Wistia is pretty comparable to Vimeo but it seems to cost more for the same features. I liked the Wistia brand and the great educational and entertaining content they produce which is largely why we chose Wistia. With a smaller budget, I would probably go with Vimeo next time …
    Incentivized
    Chose Wistia
    • Prices are better.
    • No useless options.
    • Easier to use
    Incentivized
    Chose Wistia
    Wistia offers more features overall and a better interface. I have found that they have the best analytics and provide helpful insights into the performance of each video. You can integrate incredibly easy into websites, without technical savvy or any kind of expertise with …
    Incentivized
    Chose Wistia
    Wistia proved to strike a balance between features, support, reliability, and ease of use. Some offer deeper features, but require much more of executional teams, which increases drag and friction in continually distributing new content.
    Incentivized
    Chose Wistia
    We have used Wistia so long I can't remember.
    Incentivized
    Chose Wistia
    Wistia is much more user friendly and gives the ability to replace videos. Also the the statistics were easier to access and use with Wistia.
    Incentivized
    Chose Wistia
    We haven't really explored other products. I've been using Wistia for so long that there was nothing like Wistia when I started. It's still a solid product for a good price.
    Incentivized
    Chose Wistia
    In the past we have tried to host some of our video content in Dropbox. Wistia has proven to be a much better solution as it allows for much more flexibility in sharing the content externally and also having an easy interface for admin users to add and locate video content.
    Incentivized
    Chose Wistia
    I have used Vimeo as an alternative, and I prefer Wistia for marketing and embedding videos on my site. I also use YouTube, of course.
    Incentivized
    Chose Wistia
    Wistia provides the functionality that most companies need for video marketing and video hosting/analytics. When we compared with Vidyard, the cost of Vidyard was far higher, but the functionality did not seem to be much more advanced than Wistia. Wistia seems to be a good …
    Incentivized
    Chose Wistia
    Wistia is slightly more expensive, but the metrics/data provided, combined with the ease of use, makes it the perfect choice for us. Being able to break videos into series/projects is very useful. Additionally, the chapter feature makes it easy to allow users to watch all or …
    Incentivized
    Chose Wistia
    We looked at self-hosting videos on our client sites using AWS and Cloudflare, but we really didn't want to have to code our own product or have to deal with server configurations. Wistia made it simple to sign-up, upload, and start embedding our content on our sites. We also …
    Incentivized
    Chose Wistia
    Vimeo Pro works well for artistic folks, those on a budget, or those not looking to leverage video for demand gen or lead capture. It served us well for a while, but just wasn't cutting it. Wistia has more on the integrations end than Vimeo, and we have benefitted the most from …
    Incentivized
    Chose Wistia
    We have found that many companies do not whitelist YouTube, and it is against policy to access the channel. By using Wistia, we can get around that predicament.
    Incentivized
    Chose Wistia
    Wistia was our default choice because of the popularity and the quality of videos generated by the team. We did not evaluate other software platforms and directly went with Wistia.
    Incentivized
    Key User Insights
    Would buy again
    92%
    Would buy again
    24 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    24 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    26 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    22 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    23 Answers
    Best Alternatives
    Wistia
    Small Businesses
    Vyond
    Score8.7 out of 10
    Medium-sized Companies
    Vyond
    Score8.7 out of 10
    Enterprises
    Vyond
    Score8.7 out of 10
    All AlternativesView all alternatives
    User Ratings
    Wistia
    Likelihood to Recommend
    9.9
    (71 ratings)
    Likelihood to Renew
    10.0
    (10 ratings)
    Usability
    10.0
    (13 ratings)
    Availability
    10.0
    (2 ratings)
    Performance
    10.0
    (11 ratings)
    Support Rating
    10.0
    (11 ratings)
    Implementation Rating
    10.0
    (2 ratings)
    Configurability
    9.0
    (1 ratings)
    Ease of integration
    8.0
    (11 ratings)
    Product Scalability
    10.0
    (1 ratings)
    Vendor post-sale
    9.0
    (1 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    User Testimonials
    Wistia
    Likelihood to Recommend
    Wistia
    For companies that want to integrate their videos into actionable steps like behavioral follow up through a CRM, Wistia is the best tool to use. You can automate your systems to track when a video is viewed, engaged with or how long a person has been watching along with heatmaps to show where people were most interested and least interested so you can adjust your videos to optimize their performance.
    Incentivized
    Read full review
    Pros
    Wistia
    • Wistia enables a lot of customization in the video player, making it personalized to your business.
    • The user experience is pretty intuitive and easy to use without too much training.
    • Wistia's help articles, blog and instructional videos were very helpful as we began investing more resources into video production.
    Incentivized
    Read full review
    Cons
    Wistia
    • Obtaining embed codes for a significantly large number of videos can be very time consuming as there is no way to automatically pull a report.
    • Within a project, there is no way to set the list to show a specific number of videos and you may only have a certain number of videos shown unless you click to expand the list and continue to do so.
    • Once the list is expanded and you click in to a video, when clicking back, the list reloads and you must expand the entire list again which can become very time consuming.
    Incentivized
    Read full review
    Likelihood to Renew
    Wistia
    Wistia is super easy to use and very reliable, anytime a video needs to be updated, the existing media can be replaced, but the url remains the same so anywhere this media is shared or embedded, it is immediately updated. Their support is extremely helpful, and there is very rarely any issues with this product.
    Incentivized
    Read full review
    Usability
    Wistia
    Great, simple, usable product. Would have given it higher marks, but sometimes the folders and permissions aren't the most intuitive. Interface for uploading, tagging, describing videos is simple. Sharing is also relatively intuitive. Overall, a clean and simple interface and most of our marketing team had no issues using it. I think it was easier than using Vimeo.
    Incentivized
    Read full review
    Reliability and Availability
    Wistia
    After several years, we have not come across a situation for which Wistia was not available when needed.
    Incentivized
    Read full review
    Performance
    Wistia
    I have never had any technical issues with Wistia. The service is fast and reliable. video play back begins as soon as a few seconds of video have buffered. The stats are accurate and available within a few hours of current use. I have integrated it with Marketo and found that the integration is clean and is easily incorporated into the campaign logic flow. (ex. If the user played more than 50% of the video, do Action-A, otherwise do Action-B.
    Incentivized
    Read full review
    Support Rating
    Wistia
    We have only had to reach out to Wistia support a handful of times in the 4 years we have been using Wistia. They have always been quick to respond and help us solve the problem. The system is self-service so there should be very little to no need to reach out to support on a regular basis.
    Incentivized
    Read full review
    Implementation Rating
    Wistia
    We were in the process of changing our website so that took some time to get Wistia implemented in to our website.
    Incentivized
    Read full review
    Alternatives Considered
    Wistia
    Wistia is for business. Period. Vimeo has none of the benefits for a business that Wistia offers. The SEO value and SUPER FAST playback speed are essential. Wistia has it all. Personally, I can rarely get thought a video if hosted on Vimeo because of the glitchy playback and slow rendering.
    Read full review
    Scalability
    Wistia
    We use many platforms and Wistia has been a standout in terms of reliability and scaleability.
    Incentivized
    Read full review
    Return on Investment
    Wistia
    • Doubled lead capture from lead magnet on website from one year to the next.
    • Increased email interaction on newsletters when embedding Wistia video thumbnail into email campaigns (10-15% links clicked bumped to 30-40% links clicked).
    • Can save us about 50+ hours of one-on-one client meeting time per year for pointing clients to video content rather than presenting the same info in a live setting.
    Incentivized
    Read full review
    ScreenShots

    Wistia Screenshots

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