MARMIND is
a Marketing Resource Management platform that enables marketers
worldwide to optimize resources and maximize results. Presented as a marketing cockpit to create seamless workflows for planning, budgeting, and result
analysis across point solutions, departments, and locations, MARMIND focuses on enabling businesses to make better decisions.
Relying on
a large network of marketing experts and technology partners, they offer
complementary consulting,…
$1,200
per installation
Uptempo
Score 6.1 out of 10
N/A
Uptempo is marketing planning software used by enterprise marketing teams to centralize campaign and budget planning, track spending, predict and monitor performance, and pivot plans in real-time to enable marketing agility.
N/A
Pricing
MARMIND
Uptempo
Editions & Modules
Business
$1,200
per installation
Professional
$1,800
per installation
Enterprise
$2,600
per installation
Enterprise On-Premise
$3,500
per installation
No answers on this topic
Offerings
Pricing Offerings
MARMIND
Uptempo
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
Required
No setup fee
Additional Details
Business: €1200/month for 5 users, cloud hosting, 0.5 TB of storage, planning module, organization module
Professional: €1800/month for 10 users, cloud hosting, 1 TB of storage, planning module, organization module, monitoring modul, customizing add-ons
Enterprise: €2600/month for 15 users, cloud hosting, 2 TB of storage, planning module, monitoring module, budget & costs module, customizing add-ons and optional private hosting
- Campaign management is a clear point in favor of the software, since the features it has are exceptional, from planning, distribution channels, strategic planning, budgets, and also forecasts. - It gives the team monitoring the project and campaign be able to know the participation of the staff in the projects. - Carrying out multiple projects and campaigns at the same time without setbacks, errors, or confusion.
Although the Analytics part is already available it could be improved. So for now Allocadia is very recommended if you are looking for a data maintenance software but less appropriate as a analysis tool. Ask yourself what is it you are looking for (analysis or controlling) and for which purposes (management level or specialists). The costs are very resonable and an absolute Plus!
The hierarchy of programs/initiatives can be pretty clunky and cumbersome. While it probably works great for larger size, enterprise organizations, it does not always jive with mid size to smaller companies - it can feel very constrained.
There is currently no way to create a "flat" organizational structure of users. This can be very limiting for smaller-sized marketing organizations. Although I believe they are addressing this very soon.
I am hesitant to comment on renewal in detail because we haven't been using the system for very long. But I am encouraged by the speed and ease of implementation, and look forward to getting to know the system better.
MARMIND had a better efforts-to-outcome factor. We consider it for our needs as much more suitable. This is a matter of scale and resources. We loved MARMIND from the very first impressions. It stimulates our company marketing efforts very much. The overview is very satisfactory. The software suited very well the educational level of our employees and made them quick very successful users. The role concepts matched very much our own. We are convinced that will still are in progress in getting better at MARMIND in all modules and with all processes. We consider ourselves at a very good level in using the software integrated tool landscape of MARMIND. It is stimulating and very satisfactory to plan, create, and evaluate marketing efforts of all kinds. We stopped leaving out marketing or procrastinating it. The overview is overwhelming. Everyone has great feedback and can watch the progress in the company. This is former missing feedback. So MARMIND transformed our company a lot not only our marketing. Because of the high standards in the modules that are implemented the difference may not be so big. The process standards are compliant and it is more or less a matter of personal preferences between the different brands.
We purposefully keep up with several technologies so we can give our clients a broad view of the landscape; however, we partner with select software platforms that excite us and excite our clients. Allocadia is not a full-blown MOPS / MRM platform (i.e., workflow, DAM, financials), but their point-of-view on performance management and quality of execution in their platform provides a best-of-breed approach that we are seeing more clients pursue than even two years ago.
We have been able to more effectively look at our buys and see how they are performing on an ROI basis. Previously our spend data and leads were in two different places but this has allowed us to combine them.
We have only been in the software for five months so I think we will continue to see the ROI impact as we build out reports. Right now we're still trying to find the reports that will help us the most in our optimization.
