Uptempo is marketing planning software used by enterprise marketing teams to centralize campaign and budget planning, track spending, predict and monitor performance, and pivot plans in real-time to enable marketing agility.
Information Technology Manager in Information Technology at Cougars (E-Learning, 51-200 employees)
Chose Uptempo
Uptempo can integrate with other helpful tools, making it so powerful in achieving tasks. The cost of licensing is relatively cheaper compared to other software. It is also more efficient and saves a lot of time. The sales team also offered us a lot of training.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Regional Business Operator in Information Technology at WRIGLEYS Business Products and Services (Business Supplies and Equipment, 51-200 employees)
Chose Uptempo
In terms of cost, deployment and licensing are cheap compared to the return on investment. The software is also easy to use and manage. The user interface is friendly and requires little training, which will reduce the cost of training. I highly recommend this software.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Marketing Manager in Marketing at Mayarpo (Information Technology & Services, 501-1000 employees)
Chose Uptempo
We have just used Bynder for some time but when we compared its performance with Uptempo we instantly knew it was superior in most of the aspects. It had better data analysis accurate reports and helped us track and manage our budget, so overall we were really happy with Uptempo.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Quality Manager in Marketing at Mayarpo (Information Technology & Services, 501-1000 employees)
Chose Uptempo
Uptempo is great at handling complicated data points and converting them into easy-to-understand data. its handling of workflows is far superior to its peers. it has a great set of features such as marketing automation, content, and finance management. It's a great …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
QA in Engineering at Araz (Building Materials, 5001-10,000 employees)
Chose Uptempo
To be honest, Uptempo fits better in terms of organizational perspective as it covers the size. and in terms of user interface and customer support, we consider Uptempo far better
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Projektspezialist bei Steffen Jäschke EinzUnt Physik, Berechnungen in Corporate at Steffen Jäschke EinzUnt Physik, Berechnungen (Professional Training & Coaching, 1-10 employees)
Chose Uptempo
We had a glance at SAP Marketing Cloud. We are impressed by the powers of this suite. The comparison is for our needs really close. Others might not agree. Uptempo did match far more to our requirements overall and at our selected benchmarks. We prefer the comfort of use, …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Verified User
Chose Uptempo
Uptempo is far more customizable and seems to "make sense" relative to Plannuh which uses a specific set of terms that take a while to grasp.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Project Manager, Executive Sponsor Program and Customer Advisory Boards in Marketing at VMware (Computer Software, 10,001+ employees)
Chose Uptempo
Before Allocadia I was using Excel to track my budget. This led to version control issues when sharing and more potential for incorrect functions to give inaccurate information about my budget.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Uptempo
Our Marketing IT Director vetted out the different products and we were sent Allocadia to test. Due to how we run our media and marketing department, this was really the only solution I saw since it most closely aligned with how we run our media.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Consultant in Marketing at MarketSphere Consulting (Management Consulting, 51-200 employees)
Chose Uptempo
Our firm very purposefully keeps up with several competing technologies so we can provide a wide, platform agnostic view of the marketplace. We partner with those companies that "wow" us. Allocadia is not a full blown MOPS software with Workflow, DAM, etc. Allocadia nails …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Vice President in Corporate at MarketSphere Marketing Operations (Management Consulting, 51-200 employees)
Chose Uptempo
We purposefully keep up with several technologies so we can give our clients a broad view of the landscape; however, we partner with select software platforms that excite us and excite our clients. Allocadia is not a full-blown MOPS / MRM platform (i.e., workflow, DAM, …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Uptempo
This was the only software out there that performed this function for us, but they have continuously improved it.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Uptempo
Allocadia is more intuitive and collaborative than Excel. It is also much easier to generate calculations and dashboards.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Int Online Marketing Analyst in Marketing at StepStone (Internet, 501-1000 employees)
Chose Uptempo
Allocadia showed the biggest advantages in regards to the individuality and personalization of the tool as well as in regards to the costs. It provided the services and features we were looking for. While other software had a big load of additional features we were not looking …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Uptempo
Previously we were using Excel spreadsheets. This was a nightmare, as the entire spreadsheet would be ruined if one formula was off.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Although the Analytics part is already available it could be improved. So for now Allocadia is very recommended if you are looking for a data maintenance software but less appropriate as a analysis tool. Ask yourself what is it you are looking for (analysis or controlling) and for which purposes (management level or specialists). The costs are very resonable and an absolute Plus!
The user interface is clean, well-thought out, and easy for marketers to use. It behaves like their spreadsheets in all the right ways...without the baggage of having budgets locked into separate spreadsheets.
Allocadia knows that revenue attribution is important, and has great out-of-the-box adapters to flow actual spend and actual performance in to the tool.
The reporting engine is both substance and style. Data is accurate, can be sliced-and-diced, and is easy for marketers to get what they want in an ad hoc fashion, if a canned report does not already exist. The visuals are also excellent, which promotes the use of analysis.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
I am hesitant to comment on renewal in detail because we haven't been using the system for very long. But I am encouraged by the speed and ease of implementation, and look forward to getting to know the system better.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Uptempo can integrate with other helpful tools, making it so powerful in achieving tasks. The cost of licensing is relatively cheaper compared to other software. It is also more efficient and saves a lot of time. The sales team also offered us a lot of training.
We have been able to more effectively look at our buys and see how they are performing on an ROI basis. Previously our spend data and leads were in two different places but this has allowed us to combine them.
We have only been in the software for five months so I think we will continue to see the ROI impact as we build out reports. Right now we're still trying to find the reports that will help us the most in our optimization.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
