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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Twilio SendGrid

    Score8.5 out of 10
    N/ATwilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber. Twilio SendGrid Marketing Campaigns aims to help users by providing: MORE EFFICIENT EMAIL BUILDING The campaign building process is free from frustrating, rigid step-by-step wizards that slow users down. The vendor says…

    $15

    per month

    VerticalResponse

    Score10 out of 10
    N/AVerticalResponse is an email campaign management software and services platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis.

    $9

    per month

    Pricing
    Twilio SendGridVerticalResponse
    Editions & Modules
    Basic
    $15
    per month
    Advanced
    $60
    per month
    Free
    Free
    Basic
    $11.00
    per month
    Pro
    $16.00
    per month
    Pro Plus
    $196.00
    per month
    Offerings
    Pricing Offerings
    Twilio SendGridVerticalResponse
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Twilio SendGridVerticalResponse
    Considered Both Products
    Twilio
    Chose Twilio SendGrid
    For transactional email, SendGrid is hard to beat. When your use case includes transactional emails as well as marketing email sends, SendGrid is a one-stop shop.
    Incentivized
    VerticalResponse
    No answer on this topic
    Key User Insights
    Would buy again
    79%
    Would buy again
    15 Answers
    No answers on this topic
    Delivers good value for the price
    76%
    Delivers good value for the price
    13 Answers
    No answers on this topic
    Happy with the feature set
    74%
    Happy with the feature set
    14 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    68%
    Lived up to sales and marketing promises
    13 Answers
    No answers on this topic
    Implementation went as expected
    74%
    Implementation went as expected
    14 Answers
    No answers on this topic
    Features
    Twilio SendGridVerticalResponse
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Twilio SendGrid and VerticalResponse
    Feature
    Twilio SendGrid
    7.1
    48 Ratings
    11% below category average
    VerticalResponse
    9.9
    8 Ratings
    22% above category average
    WYSIWYG email editor7.035 Ratings10.07 Ratings
    Dynamic content6.838 Ratings10.05 Ratings
    Ability to test dynamic content5.636 Ratings10.04 Ratings
    Landing pages8.023 Ratings10.04 Ratings
    A/B testing7.228 Ratings10.05 Ratings
    Mobile optimization7.036 Ratings10.05 Ratings
    Email deliverability reporting7.448 Ratings10.08 Ratings
    List management7.642 Ratings10.08 Ratings
    Triggered drip sequences7.222 Ratings9.02 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Twilio SendGrid and VerticalResponse
    Feature
    Twilio SendGrid
    7.6
    48 Ratings
    1% below category average
    VerticalResponse
    10.0
    9 Ratings
    26% above category average
    Dashboards7.446 Ratings10.09 Ratings
    Standard reports8.246 Ratings10.09 Ratings
    Custom reports7.230 Ratings10.06 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Twilio SendGrid and VerticalResponse
    Feature
    Twilio SendGrid
    8.2
    10 Ratings
    3% above category average
    VerticalResponse
    10.0
    1 Ratings
    22% above category average
    URL Validation7.410 Ratings10.01 Ratings
    Link Tracking8.210 Ratings10.01 Ratings
    Image Validation9.08 Ratings10.01 Ratings
    Inbox Display7.810 Ratings10.01 Ratings
    Email Accessibility Tools7.810 Ratings10.01 Ratings
    Spelling and Grammar Check8.28 Ratings10.01 Ratings
    Spam Testing8.210 Ratings10.01 Ratings
    Email Previews8.610 Ratings10.01 Ratings
    Best Alternatives
    Twilio SendGridVerticalResponse
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    Everest (Return Path + 250ok)
    Score10 out of 10
    Everest (Return Path + 250ok)
    Score10 out of 10
    Enterprises
    Emma by Marigold
    Score9.4 out of 10
    Emma by Marigold
    Score9.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Twilio SendGridVerticalResponse
    Likelihood to Recommend
    7.9
    (59 ratings)
    10.0
    (28 ratings)
    Likelihood to Renew
    7.0
    (1 ratings)
    8.6
    (19 ratings)
    Usability
    8.2
    (6 ratings)
    9.0
    (5 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    10.0
    (1 ratings)
    Support Rating
    3.0
    (9 ratings)
    8.0
    (4 ratings)
    Online Training
    -
    (0 ratings)
    9.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    10.0
    (4 ratings)
    User Testimonials
    Twilio SendGridVerticalResponse
    Likelihood to Recommend
    Twilio
    Twilio SendGrid is well suited for those organizations who need to send mass emails very often to their prospects and customers and thus may be wary of a reliable tool that can do that without affecting domain reputation. It may be less suited for organizations which do not have say more than 10,000 target prospects and thus may rely only on 1:few ABM for sending emails.
    Incentivized
    Read full review
    VerticalResponse
    For businesses requiring advanced email marketing features like sophisticated automation, in-depth analytics, and extensive customization, VerticalResponse might fall short due to its limited featuresVerticalResponse is ideal for small businesses or freelancers who need a simple, straightforward email marketing tool. Its ease of use and basic features make it suitable for those without extensive technical expertise in email marketing
    Incentivized
    Read full review
    Pros
    Twilio
    • Managing email lists / audiences is easy with features like groups and segments.
    • They provide pre-built email templates that are very easy to modify. It is also super easy to create new email templates with their drag-and-drop email builder.
    • Provides clear / easy-to-read analytics of email campaigns.
    • I can easily import large email contact lists all at once or add a user manually one-at-a-time, when needed.
    Incentivized
    Read full review
    VerticalResponse
    • I love the ease of list builder because we often times have a lot of data to import. It would be simply impossible without this tool, considering the amount of customer data we have for any one given email.
    • We really enjoy the ease of use of the HTML wizard as well. It helps even a novice be able to make a beautiful and attention grabbing email.
    • The dashboard is functional and easy to find when you need with a quick search.
    Incentivized
    Read full review
    Cons
    Twilio
    • Not necessarily their Email API but their email in general - they are currently in beta for automated email sequences but are still bare bones. Much more work is needed before it can be used mainstream and be able to convert everything to SendGrid.
    • Helping with warming up our dedicated IP for the best-sending score.
    • We seem to hit the promotions folder a decent amount (maybe the IP problem above) and even a lot of their emails hit my spam or promotions folder (whether they be transactional or marketing) which isn't a great sign when trusting an ESP.
    • Transactional email sequences would be a huge plus.
    • Now that Twilio owns SenGrid, having an integrated platform where you could see all our transactional emails together.
    • Better reporting and split reporting between transactional and marketing emails.
    Incentivized
    Read full review
    VerticalResponse
    • The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
    • Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.
    Read full review
    Likelihood to Renew
    Twilio
    No answers on this topic
    VerticalResponse
    Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.
    Read full review
    Usability
    Twilio
    It has the potential to be really cool. However, it feels as if it was created by developers for developers (and I work with developers, yet even for me the instrument was somewhat not easy to use - just read SendGrid's help manuals...) However, if you are into data and your way of thinking is more mathematical rather than lyrical, you'll enjoy this instrument
    Incentivized
    Read full review
    VerticalResponse
    I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much
    Incentivized
    Read full review
    Reliability and Availability
    Twilio
    No answers on this topic
    VerticalResponse
    Never had an issue with uptime
    Read full review
    Performance
    Twilio
    No answers on this topic
    VerticalResponse
    No issues
    Read full review
    Support Rating
    Twilio
    Twilio SendGrid Email API is everything we want it to be, and we have no reason to look for any other solution. Features and pricing match exactly what we need. As developers for SaaS products, Twilio SendGrid Email API provides a great service. I hope that they stay this way and don't inflate the service with too many marketing oriented features, because there are other tools for that and Twilio SendGrid Email API is a API for sending email first and foremost.
    Incentivized
    Read full review
    VerticalResponse
    At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor
    Incentivized
    Read full review
    Online Training
    Twilio
    No answers on this topic
    VerticalResponse
    Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand
    Read full review
    Implementation Rating
    Twilio
    No answers on this topic
    VerticalResponse
    Salesforce integration never worked right. We had to abandon.
    Read full review
    Alternatives Considered
    Twilio
    Sendgrid has a lot of features that other providers have and a few more - like the dynamic template builder, which AWS SES doesn't have. We choose the provider based on the scenario of use and the provider we're using. If we're going to be making regular changes to a template, then we'd go with Sendgrid, as the changes will be easier to make and don't necessarily require developer intervention.
    Incentivized
    Read full review
    VerticalResponse
    In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.
    Incentivized
    Read full review
    Return on Investment
    Twilio
    • As it was cheaper than the transactional service we previously used, it saved costs.
    • The API was relatively easy to work with so it helped us ship the service and test it quickly.
    • We still use the transactional email service, even though we recognize its limits as it meets our immediate needs.
    Incentivized
    Read full review
    VerticalResponse
    • We were able to blast out promotions our company was having to customers which created an increase in business.
    • By blasting out any service issues, it keeps our customers informed so that they are not wondering what is going on.
    • Allows us to store unsubscribed emails so that we are not constantly pestering people who do not want to be emailed.
    Incentivized
    Read full review
    ScreenShots