Tracx vs. Union Metrics (discontinued)

I used Tracx to live-post for the Super Bowl. It made my life MUCH easier being able to post on Facebook and Twitter in one browser and watch the engagement live.

Incentivized

It's well suited for monitoring brand mentions and estimating the impact of unfortunate situations on Twitter.

Incentivized

• Deep listening skills, pulling data from news sources, blogs, Twitter and Facebook pages.
• Geomapping. Tracx has deep geotagging capabilities which allows you to actually pinpoint a tweet or user post.

Incentivized

• Quickly build a snapshot report based on keywords or hashtags.
• Ability to consistently monitor brand mentions over time.
• Various output options available including PDF or XLS files.

Incentivized

• Non-intuitive ways of classifying data (posts, interactions, mentions, etc)
• Different way of using Boolean operators than other platforms
• Data bandwidth cap - if you hit the limit the platform shuts off which can happen at inopportune times

Incentivized

• Monitoring mentions beyond Twitter.
• Many issues are due to APIs, but in some cases there are restrictions on the number of terms you can track.
• Ability to set standard/saved terms (e.g. brand name) when building new trackers to save time.

Incentivized

Tracx is a solid software for identifying customer sentiment that would otherwise go unheard and undocumented by our company. We're able to report to our CEO the good and the bad with actual data and do so on an attractive interface. It is also essential in helping us prepare queries well in advance.

Incentivized

Tracx covers multiple platforms, including Facebook, which Keyhole removed from its offerings. While we loved NUVI and its interface (very easy to use and sleek), it could not track specific mentions of certain influencers. This was the major deciding factor. Additionally, they weren't overly salesy and didn't do the whole sales song and dance. We told them we had interviewed about 10 softwares (truth) and had heard it all. We were looking for something very specific. They gave us a demo and then a trial. They also allowed us to build into our contract that if the software did not do as we were promised, we could get out of the contract. Their customer service has been excellent

Incentivized

Tweetreach is very affordable and quite flexible for what you pay for. We use it regularly as it is able to capture data not available in some of the most expensive tools we have access to.

Incentivized

• Tracx has had a positive impact on our business objectives. We are able to determine what our audiences needs are and better optimize our content.
• It allows us to schedule our social posts ahead of time which in turn saves us time from having to post them natively on each platform.

Incentivized

• Ability to provide quick reports to senior executives in an easy to read format.
• Great way to track who is talking about your brand and their overall influence on Twitter.
• Very affordable product, and useful for any size business.

Incentivized