Keap vs. Thryv

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Keap
Score 6.3 out of 10
N/A
Keap is a small business-focused, comprehensive sales and marketing platform which combines basic contact management, CRM, marketing automation, and e-commerce capabilities into a single, subscription-based SaaS product.
$199
per month
Thryv
Score 8.7 out of 10
Small Businesses (1-50 employees)
Thryv is an all-in-one small business marketing solution providing CRM, marketing automation, calendaring and appointment reminders, directory listings, and other features.N/A
Pricing
KeapThryv
Editions & Modules
Pro
$199.00
per month
Max
$289.00
per month
Max Classic
Contact Us
per year
No answers on this topic
Offerings
Pricing Offerings
KeapThryv
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsAll plans with 1 user and 500 contacts. The price is $30.00 for each additional user.
More Pricing Information
Community Pulse
KeapThryv
Features
KeapThryv
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Keap
7.7
Ratings
14% below category average
Thryv
-
Ratings
Task management8.80 Ratings00 Ratings
Billing and invoicing management7.40 Ratings00 Ratings
Reporting7.10 Ratings00 Ratings
Automated CRM activity logging6.40 Ratings00 Ratings
Sales pipeline management9.10 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Keap
7.0
Ratings
17% below category average
Thryv
9.2
Ratings
23% above category average
WYSIWYG email editor9.00 Ratings00 Ratings
Dynamic content8.90 Ratings8.90 Ratings
Landing pages5.90 Ratings10.00 Ratings
A/B testing6.40 Ratings00 Ratings
Mobile optimization6.30 Ratings8.80 Ratings
Email deliverability reporting7.50 Ratings9.10 Ratings
List management8.40 Ratings8.90 Ratings
Triggered drip sequences9.00 Ratings9.70 Ratings
Ability to test dynamic content00 Ratings9.10 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Keap
7.3
Ratings
12% below category average
Thryv
8.1
Ratings
18% above category average
Lead nurturing automation7.50 Ratings8.70 Ratings
Lead scoring and grading6.20 Ratings00 Ratings
Data quality management6.70 Ratings8.60 Ratings
Automated sales alerts and tasks7.30 Ratings7.10 Ratings
Automated follow-ups9.10 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Keap
7.7
Ratings
10% above category average
Thryv
9.0
Ratings
10% above category average
Calendaring8.30 Ratings9.00 Ratings
Event/webinar marketing00 Ratings9.00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Keap
5.2
Ratings
28% below category average
Thryv
6.6
Ratings
3% below category average
Dashboards7.20 Ratings9.10 Ratings
Standard reports3.60 Ratings8.60 Ratings
Custom reports4.70 Ratings2.00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Keap
5.5
Ratings
39% below category average
Thryv
8.3
Ratings
26% above category average
API4.70 Ratings7.90 Ratings
Role-based workflow & approvals6.40 Ratings8.90 Ratings
Customizability5.40 Ratings8.10 Ratings
Third-party software integrations7.30 Ratings00 Ratings
Mobile app for sales & marketing automation5.50 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Keap
-
Ratings
Thryv
6.7
Ratings
1% above category average
Social sharing and campaigns00 Ratings9.40 Ratings
Social profile integration00 Ratings4.00 Ratings
User Ratings
KeapThryv
Likelihood to Recommend
7.2
(0 ratings)
9.5
(0 ratings)
Likelihood to Renew
9.0
(0 ratings)
-
(0 ratings)
Usability
9.0
(0 ratings)
9.0
(0 ratings)
Availability
9.1
(0 ratings)
-
(0 ratings)
Performance
9.1
(0 ratings)
-
(0 ratings)
Support Rating
9.0
(0 ratings)
10.0
(0 ratings)
In-Person Training
9.1
(0 ratings)
-
(0 ratings)
Online Training
8.6
(0 ratings)
-
(0 ratings)
Implementation Rating
8.0
(0 ratings)
-
(0 ratings)
Configurability
2.0
(0 ratings)
-
(0 ratings)
Ease of integration
1.0
(0 ratings)
-
(0 ratings)
Product Scalability
9.1
(0 ratings)
-
(0 ratings)
Vendor post-sale
6.0
(0 ratings)
-
(0 ratings)
Vendor pre-sale
1.0
(0 ratings)
-
(0 ratings)
User Testimonials
KeapThryv
Likelihood to Recommend
Keap is very good at contact management and automation creation but weaker at email campaign creation. I was particularly interested in a function where when manually entering a new contact, you are then able to email that contact using a premade HTML template. It will currently not do this. There is a workaround, but it is unnecessarily ponderous.
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Thryv is not for everyone! It all depends on the needs of the individual's business. If they are wanting to scale back on the number of tools they have to use and pay for, to accomplish their business needs and those tools include a scheduler, Social Media planning/posting tool, an email marketing tool, etc. then Thryv could be for them! If they are looking for a tool to automate some of the communications with their clients, Thryv could be a fit there, too! BUT if they are a small business, solopreneur, and need to start with the entry package BEWARE! The Premium package doesn't have the basic things that the more expensive packages do. One is a customized email signature so you can have you logo, picture, etc. in your email signature. This wasn't offered at all a year ago. I asked for it to be added. Evidently others did too because this week I got an email that they had added it BUT NOT for the Premium Package. Something that is basic that EVERYONE should have access to BUT you have to pay more! It didn't make me feel like a valued customer that's for sure.
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Pros
  • Pricing: Keap Max Classic (formerly Infusionsoft) is affordable for nonprofits and small businesses and includes all the automation features we need!
  • Customer Support: Our onboarding and success coaches have been so helpful, taking into account some unique processes we have and finding solutions.
  • Updates: Keap is constantly providing more and better solutions!
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  • Allows me to send unlimited socail media posts and emails.
  • Allows me to collect information on customer.
  • Allows me to have all my customers info in one safe place.
  • Creates posts for my social media 12 times a month.
  • Keeps my webite up to date and helps me with updates.
  • Has the most amazing customer service via chat and phone.
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Cons
  • More articles and videos on how to use the various functions of Keap
  • Having representatives designated to certain regions or companies for a point of contact when help is needed
  • More options when building the emails. While the click and drop options can be a plus, they can also be negative because you are limited to image and text sizing and positions
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  • I await the day that Thryv can integrate with Xero.
  • Google Messages integration would be handy.
  • There have been less than a handful of days where the site crashes and I have to reload it several times to get it to work properly.
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Likelihood to Renew
We have invested a lot into Infusionsoft and are using it to automate our processes and marketing. Changing CRMs would have a HUGE cost for us and based on our evaluations, the grass isn't greener elsewhere. Infusiosoft fits most of our needs and is slowly getting better each year. Their support is great and we will continue to use them until something much better comes around or our company outgrows a small business CRM.
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No answers on this topic
Usability
You do need to spend some time on-boarding and implementing the software in order to have full functionality. We were lucky - we had colleagues at the university with experience with Keap and then hired an intern familiar with the software to get us set up and ready to use it. We've had some functionality issues with it along the way and that has frustrated myself and the other uses in our department.
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It is very easy to use and the features are great for the ones we utilize. If you have any issues at all, customer service or our sales rep is great to work with and fixes what issues I have. They are always willing to help out and to follow up to make sure you don't have any more issues.
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Reliability and Availability
There have been few outages since we became a customer, and when they have technical issues they are typically resolved rapidly.
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No answers on this topic
Performance
I haven't had any performance issues with Infusionsoft. Every time I use the software everything seems to run quickly and smoothly.
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No answers on this topic
Support Rating
Generally, very responsive support for even our more complicated issues. We do have some open issues that we need resolutions on and that I understand are complicated and will take longer to resolve but the open issues are significantly impacting to our business.
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Although getting through to the right person may take a while, they have the ability to take over your screen and always assist with whatever you need.
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In-Person Training
This training is taught often to the lowest common denominator so as to help as many customers of theirs as possible. We do the training and coaching and implementations for our clients. But clients who I know who have been to their training get trained well. The gap that can exist lies in you doing your part and really investing in using and building out the application. The training and education is only as good as your willingness to apply it.
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No answers on this topic
Online Training
The results of training online are often based on how people learn. The training was great but with feature updates, you just have to get in there sometimes and do it! The training definitely lays a firm enough foundation for you to be successful even if its can't be updated with every feature update.
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No answers on this topic
Implementation Rating
If you do this by yourself it will likely take you 6-9 months to get it entirely set up, unless you have a full-time dedicated person handling it. I recommend hiring a prof service company to implement it for you. They should be able to do it all in 90 days or less.
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No answers on this topic
Alternatives Considered
Keap is fast. The learning curve is shorter and they have an academy for learning with videos quite extensive that explain a lot of different scenarios, specially when you need to customize scenarios of automations and segments. Is cheaper if you consider that this services CRM + Mailing don´t come often in one package and the realiability to send mails is quite good.
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I chose Thryv not just because the price was budget-friendly but because of the ease of use and ability to learn how to leverage the platform to meet my business's growing needs.
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Scalability
You get a lot of features included, but you don't need to use them all at once to start seeing an effect. When you are ready to use them, they are there. It also scales without costing too much money.
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No answers on this topic
Return on Investment
  • Automation has allowed us to be more engaged and invested in our customers by reminding us about birthdays and other important events in their lives so that we can celebrate with them.
  • We lacked the manpower to sell and distribute orders online before setting up the payments and automation features. We now collect $5k+ a week in lost sales through online ordering.
  • List cleaning functionality and engagment settings have allowed us to run a 40-50% email open rate that allows us to create an engaged community around local events and opportunities as well as sales and special offerings.
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  • Increased Social Media Presence has kept us in touch with clients
  • I believe our overall package has resulted in increased web traffic. More clients are finding us through social media and web searches than any other year before.
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ScreenShots

Keap Screenshots

Screenshot of a Keap invoiceScreenshot of Screenshot of the entire sales pipeline displayed in one view.

Thryv Screenshots

Screenshot of Reputation MonitoringScreenshot of Email MarketingScreenshot of Social Media ManagementScreenshot of Automated Campaigns to Nurture Leads/ClientsScreenshot of Accept Online Payments