ThoughtSpot vs. Zoho Analytics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ThoughtSpot
Score 8.2 out of 10
N/A
ThoughtSpot is an Agentic Analytics Platform for enterprises where users ask data questions using natural language and get answers with AI. Code-first for data teams and code-free for business users, ThoughtSpot can handle large, complex cloud data at scale.
$50
per month (billed annually) per user (25-1000 users)
Zoho Analytics
Score 8.2 out of 10
Small Businesses (1-50 employees)
Zoho Analytics (formerly Zoho Reports) is a self-service BI and analytics platform that allows users to analyze their business data and create reports and dashboards. It is designed to help users create and share reports quickly, without IT assistance.
$30
0.5M rows, 2 users
Pricing
ThoughtSpotZoho Analytics
Editions & Modules
Thoughtspot Analytics - Pro
$50
per month (billed annually) per user (25-1000 users)
Thoughtspot Analytics - Enterprise
Custom
Basic
$30
0.5M rows, 2 users
Professional
$30
per user per month billed annually
Standard
$60
1M rows, 5 users
Premium
$145
5M rows, 15 users
Enterprise
$575
50M rows, 50 users
Offerings
Pricing Offerings
ThoughtSpotZoho Analytics
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsThere is a 20% discount for all plans if subscribed yearly. Customers can buy add-on rows and users, in addition to the plans listed above.
More Pricing Information
Community Pulse
ThoughtSpotZoho Analytics
Features
ThoughtSpotZoho Analytics
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
ThoughtSpot
7.6
Ratings
7% below category average
Zoho Analytics
8.7
Ratings
6% above category average
Pixel Perfect reports6.00 Ratings8.90 Ratings
Customizable dashboards9.00 Ratings8.50 Ratings
Report Formatting Templates7.70 Ratings00 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
ThoughtSpot
7.7
Ratings
5% below category average
Zoho Analytics
8.1
Ratings
1% above category average
Drill-down analysis9.00 Ratings8.00 Ratings
Formatting capabilities7.60 Ratings7.60 Ratings
Integration with R or other statistical packages5.40 Ratings00 Ratings
Report sharing and collaboration8.80 Ratings8.60 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
ThoughtSpot
8.8
Ratings
6% above category average
Zoho Analytics
8.4
Ratings
1% above category average
Publish to Web8.50 Ratings8.20 Ratings
Publish to PDF9.40 Ratings8.60 Ratings
Report Versioning7.90 Ratings00 Ratings
Report Delivery Scheduling9.10 Ratings8.40 Ratings
Delivery to Remote Servers9.00 Ratings00 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
ThoughtSpot
8.0
Ratings
0% above category average
Zoho Analytics
8.1
Ratings
2% above category average
Pre-built visualization formats (heatmaps, scatter plots etc.)7.80 Ratings8.20 Ratings
Location Analytics / Geographic Visualization8.80 Ratings8.60 Ratings
Predictive Analytics8.00 Ratings7.40 Ratings
Pattern Recognition and Data Mining7.60 Ratings00 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
ThoughtSpot
8.5
Ratings
0% above category average
Zoho Analytics
8.5
Ratings
0% above category average
Multi-User Support (named login)8.60 Ratings8.70 Ratings
Role-Based Security Model8.50 Ratings8.90 Ratings
Multiple Access Permission Levels (Create, Read, Delete)8.40 Ratings8.50 Ratings
Report-Level Access Control8.30 Ratings7.90 Ratings
Single Sign-On (SSO)8.60 Ratings8.60 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
ThoughtSpot
7.5
Ratings
5% below category average
Zoho Analytics
6.5
Ratings
19% below category average
Responsive Design for Web Access7.20 Ratings7.40 Ratings
Mobile Application7.30 Ratings4.40 Ratings
Dashboard / Report / Visualization Interactivity on Mobile7.10 Ratings6.00 Ratings
Application Program Interfaces (APIs) / Embedding
Comparison of Application Program Interfaces (APIs) / Embedding features of Product A and Product B
ThoughtSpot
6.6
Ratings
17% below category average
Zoho Analytics
8.3
Ratings
6% above category average
REST API5.30 Ratings8.10 Ratings
Javascript API4.90 Ratings00 Ratings
iFrames8.30 Ratings8.60 Ratings
Java API7.00 Ratings00 Ratings
Themeable User Interface (UI)7.10 Ratings00 Ratings
Customizable Platform (Open Source)7.10 Ratings00 Ratings
Best Alternatives
ThoughtSpotZoho Analytics
Small Businesses
BrightGauge
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Score 9.0 out of 10
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Score 9.0 out of 10
Medium-sized Companies
Reveal
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Score 10.0 out of 10
Reveal
Reveal
Score 10.0 out of 10
Enterprises
Kyvos Semantic Intelligence Layer
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Score 9.9 out of 10
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Score 9.9 out of 10
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User Ratings
ThoughtSpotZoho Analytics
Likelihood to Recommend
8.4
(0 ratings)
7.4
(0 ratings)
Likelihood to Renew
10.0
(0 ratings)
8.9
(0 ratings)
Usability
8.6
(0 ratings)
7.9
(0 ratings)
Availability
9.0
(0 ratings)
9.1
(0 ratings)
Performance
8.0
(0 ratings)
9.1
(0 ratings)
Support Rating
8.0
(0 ratings)
5.4
(0 ratings)
In-Person Training
5.0
(0 ratings)
-
(0 ratings)
Online Training
4.0
(0 ratings)
-
(0 ratings)
Implementation Rating
7.0
(0 ratings)
5.5
(0 ratings)
Configurability
8.0
(0 ratings)
-
(0 ratings)
Ease of integration
9.0
(0 ratings)
7.3
(0 ratings)
Product Scalability
8.0
(0 ratings)
7.2
(0 ratings)
Vendor post-sale
8.0
(0 ratings)
7.3
(0 ratings)
Vendor pre-sale
9.0
(0 ratings)
8.2
(0 ratings)
User Testimonials
ThoughtSpotZoho Analytics
Likelihood to Recommend
By using the power of cloud platforms like bigquery or snowflake, ThoughtSpot can deliver performance at scale ensuring that even the largest organization can quickly analyze and visualize data. The ability to seamlessly share live dashboards fosters collaborations, ensuring everyone in the organization is working from the same data source and aligned in decision making.
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Zoho Analytics is the best way to consume data created by Zoho products . It's robust and quick build formula libraries and auto generated reports. A data source can be integrated and be ready for consumption within minutes. This gives a well developed baseline for organizing to develop advance analytics. It's mobile dashboards are very intuitive and useful for leaders who are on the move.
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Pros
  • Beautiful visualizations. The visuals are distinct, clean, and easy to discern from one another.
  • Intelligent querying functionality. When looking to manipulate the data, the search function makes it easy to manipulate the features in the data, along with aggregating them in the way you'd like.
  • Embedding! It has been a smooth process thus far for our product & technical teams to work with ThoughtSpot and bring it into our product.
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  • Zoho Analytics’ predictive analytics capabilities can help forecast future trends, allowing for proactive planning and risk management.
  • Performance Monitoring: We can track key performance indicators (KPIs) across departments, such as sales, marketing, finance, and HR. This aids in identifying bottlenecks and areas for improvement.
  • Decision making regarding resource allocation.
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Cons
  • It would be great if ThoughtSpot can add the feature to filter by clicking on visualizations. i.e if I click on a particular data point in the chart if the full dashboard can filter just for that particular data point.
  • Color coding the heatmap with different colors like green to orange to red.
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  • I'm guessing it's out there somewhere but I really could have used a 'quick start guide' or guided start.
  • Once I figured it out, it makes sense how to make sure the right data is provided in order to make dashboards quite flexible--- but without examples, I found it quite a challenge
  • The initial organization of Analytics is NOT intuitive. Once in context, the organizational features make sense, but (at least initially) it would have been most useful if the organization of Analytics reports in Zoho Analytics had saved me a lot of time.
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Likelihood to Renew
We have had success with the initial use cases and there are more use cases that can receive return on investment. I don't give it a 10 because other products like Tableau are building functionality that may start to compete in the coming years.
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Usefulness: I find Zoho Analytics highly useful for our data analysis needs. Its features, such as data visualization, reporting capabilities, and integration options, greatly aid our business and analytical processes. Ease of Use: The platform is user-friendly and intuitive, making it accessible to users with varying levels of technical expertise. Reliability: We trust Zoho Analytics to deliver consistent and reliable performance. The platform's stability and uptime contribute positively to our overall experience.
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Usability
The tool is easy to use if you know what you are doing and looking for. I know as they work towards improvements and simple language it will become even easier, but as of now they are doing a great job but there is room for improvement.
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For an end user, Zoho Analytics is pretty easy to use and very easy to access the dashboard. Linking data from multiple sources is very convenient. Multiple people can work on preparing and publishing the dashboards simultaneously, which helps delegate tasks.
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Reliability and Availability
it's available unless there is a server or system update etc. sometimes the timing of this is bad (for example during a month end close)
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ZOHO is a very reliable company/product. We never had any issues with downtime or inaccessibility to our data. Any type of maintenance that they had to perform was clearly communicated and never an issue. We use a lot of external hooks and we've never had any issues with getting ZOHO to communicate with any of those hooks.
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Performance
It does what it is supposed to. Would be nice to have a bit more insights
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ZOHO has obviously invested a lot of time effort and money in to creating a reliable infrastructure with high availability. We've never had any issues with performance and all of our data crunching small to large has always been well within reason. We have come to appreciate the performance of ZOHO and will continue to use it for all of our data needs.
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Support Rating
I give it this meeting because the team is not only help able to help us in the current solutions but also amazing and taking feedback and feeding it back to their development team which includes more products and features into ThoughtSpot
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The support team is honestly not that great. At times, it seems as if members of our own team know more about the product than the support team. They must not have a lot of training or the turnaround is quick
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In-Person Training
inhouse in-person training. Took a bit to long to get the basics.
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No answers on this topic
Online Training
poor instructions
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No answers on this topic
Implementation Rating
Understand use case and model and design accordingly
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If your external data sources are previously organized and correlated (e.g.: in your datawarehouse or database) your implementation will be easier. Of cource some not previously predicted correlation would be necessary to be done during the implementation, but if your organization let it to be all done into Zoho Analytics, it will take more time from your team.
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Alternatives Considered
It is more flexible and PowerBI, easier work online, and share information with many users. Also the dashboards and beautiful, and the user experience is better. Performance used to be faster. We use Looker for different use cases but, when it comes to reporting and sharing information, ThoughSpot is much better.
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Zoho Analytics has the best UI and user friendly to create reports and dashboard along with features like Zia Assistance that guide in creating reports and dashboard and also help in the forecasting of the data based on the past records.
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Scalability
Because it is very reliable, inside the situation, we need strong internet connection to access a lot of data but easily never had any downtime except during the upgrades
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The system appears to handle large data volumes from different platforms and present the information in a standard format. While the information is helpful, the insight and analytics are very interesting and provide a return on investment. The next part is how the users use that data insight to make decisions.
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Return on Investment
  • Time to market ROI is massive vs hiring the full-time dedicated team to build and maintain a frontend multi-tenant SaaS data viz product.
  • It will be interesting to see over time how the advanced features play out in terms of usability and end value, such as Natural Search, which we are very excited about, and the machine learning tools.
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  • Zoho Analytics has dramatically impacted the time we spend creating reports. We probably save 20+ hours per month.
  • Due to the tight integration with the rest of the Zoho platform, we don't have to manually import data; it just shows up for us.
  • Having some of these reports in our pocket is great when the owner wants to see something, and we're not in the office. I love the mobile app and the ability to see reports on the phone.
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ScreenShots

ThoughtSpot Screenshots

Screenshot of the ThoughtSpot home screenScreenshot of SpotIQ, which offers AI-driven insightsScreenshot of the Spotter AI agent that surfaces insights through natural language queriesScreenshot of AI Assist producing SQL in real timeScreenshot of SpotIQ, which offers AI-driven insightsScreenshot of the integration with dbt models and metrics

Zoho Analytics Screenshots

Screenshot of Zia Insights, which provides contextual intelligence with detailed diagnostics.Screenshot of where OpenAI's large language models (LLMs) are leveraged within Ask Zia to build complex queries, construct metrics and formulas, and discover public datasets.Screenshot of key metrics with KPI charts.Screenshot of streaming data, which is available for real-time insights. Users can process streams from Google Pub/Sub, Kafka, PubNub and APIs.Screenshot of reports accessed from iPad and Android tablets.Screenshot of custom machine learning models, available with a no-code assistant.