TechTarget Priority Engine vs. UpLead

TechTarget would notify us when prospects looked us up by name or specifically researched areas where our product would prove beneficial. It did a great job gauging legitimate interest from the prospect and gave an idea of a timeline as well so that we could understand their urgency.

Incentivized

This is a highly recommended product. The
platform is compiled of all the good features to be a part of any organization
of any masses. The
account-based product marketing which is one of the best features in UpLead
which allows users to target the audience which is the best for the product and
help in increasing conversion. It provides data of different companies and
contacts with the picture, email addresses, and social media accounts.

Incentivized

• Contact Info is pretty good. I've occasionally found better data than I can get from our chosen lead solution.
• I don't know of another alternative source, but TechTarget provides data on content that people are researching.
• TechTarget provides current tech stack for companies that I'm researching.

Incentivized

• UpLead is the best lead database in terms of price per lead and provided the most accurate and valid emails.
• It constantly updates their list and adding new people, companies and removes bad leads. However, you need to very careful when you are filtering and sorting data, and any wrong selection can cause tons of garbage leads/ emails.
• It allows us to send the information directly to our CRM, saving me time and keeping us organized.
• We especially appreciate the real-time email verification feature of UpLead.

• The site loads kind of slowly. It seems like it takes a while for all of the information to populate on the screen.
• I would like to be able to make calls directly from TechTarget Priority Engine.
• Give real time notification when a prospect is on our site.

Incentivized

• I would like to see an easier way to enter a contacts name to get immediate information
• I would like to see more access to comparable competitors to the company I am searching
• It would be great if UpLead would suggest targets based upon criteria I can load

Usability is great, we would love to see how strong the intent is for every keywords

Incentivized

The tool is robust, it's powerful, it's accurate, and it's extremely helpful and pivotal in my current banking sales role. I could not succeed without UpLead's accurate data and contact information. I'm thankful that such an incredible service exists at such a fair and reasonable price, thank you for the value that you provide your customers and thank you for making me a very successful salesman and wealthier man

I'm just a business user of TechTarget so I really haven't had the chance to gauge what the support is from a customer standpoint. Given that we recently rolled it out and everyone is utilizing it daily I would assume that their support is strong enough for us to continues to use it.

Incentivized

i like their support bot.

Incentivized

TechTargets Priority Engine's interface and customizable features were easier to use and better organized than ZoomInfo's. I like the custom alerts that TechTarget provided, and I'm not sure ZoomInfo had the same feature. I would get email alerts any time a target customer read a white paper or downloaded a brochure, which made my timing for prospecting much easier. I do believe ZoomInfo's company directories are more robust and wide-spread

Incentivized

These both software are the lead bases but both have differences, and UpLead is a better database than ZoomInfo. The major difference that I encountered while using ZoomInfo was that a lot of my emails bounced back. On the other hand, UpLead has real-time email verification. So, there was a high chance when using ZoomInfo that a large number of my emails were bounced back as the email ids were either fake or didn't even exist in the first place.

• I personally did not see a return on investment, but I believe others in the organization are having success with the platform
• On a positive note, the insights into search behaviors and interest trends is great.
• I recommend they develop better training for first time users specific to a variety of use cases

Incentivized

• We use the data to conduct highly targeted email campaigns, on average we're seeing open rates anywhere from 35% to 60% which is very good.
• We have been able to reduce our cost per lead (CPL) by 20% using UpLead.
• Using their intent data we can now actively market to warm leads.