TargetBay vs. Webtrends Optimize

TargetBay is perfect for users who need a platform that offers automated abandoned cart emails and/or pop-ups on your website to incentive users to provide their email address. TargetBay integrates well with most commonly used website platforms such as Shopify, BigCommerce, and Volusion. TargetBay is not well suited for the user who is not tech-savvy and/or who is not familiar with already fairly familiar "automated" emails and processes.

Incentivized

There are certainly a few things to consider. If you're looking to run A/B/n or Multivariate tests with some basic segmentation or targeting then Webtrends Optimize is capable of providing that. If budget is a major consideration then that is another area where Optimize may be more attractive. However, based on both of these criteria it is my opinion that there are other tools out there that provide more value. For segmentation discovery, identification of user affinities, and execution of an effective targeting and personalization strategy then there are certainly other tools that should be considered.

• TargetBay has amazing chat support.
• TargetBay has a great onboarding process.
• TargetBay is very affordable compared to other programs that offer similar solutions.

Incentivized

• The Webtrends team are excellent at taking the time to understand and learn about our distinct business needs, and recommend suggestions in response.
• The Webtrends platform has undergone several changes over the time I was using it. This illustrates the constant thrive to improve their service to users, something I greatly appreciated.
• Webtrends Optimize enables the whole process to be simple with its handy instructional guides that can inform clients about using the service.

• There is always room for improvement, however, I find Target Bay to be cost effective.

• The cost is a factor. When you're trying to save money, particularly as a startup (a lot of our clients are up-and-comers) it has to be seen as an investment...but the cost to implement the system is fairly large.
• There's a bit of a steep learning curve, you can't just dive into the program.
• It's not impossible but it's not as easy as snapping your fingers to easily implement the program cross-platform.

Incentivized

Difficulty was getting business units to take the time and spend the money to test, and then implement, best options.

TargetBay, while it is a great tool and more than pays for itself, is not the most user-friendly and/or easy to use. Even our very tech-savvy employees have struggled through figuring out some of the work flows. While TargetBay's technical support team on chat is amazing, they are not always available and documentation on "how-to" user and or do XYZ on their platform needs improvement.

Incentivized

Set up of basic tests that do not use segmentation or targeting is an intuitive experience that can be learned quickly by new users. However, as the need for segmentation and other more advanced capabilities arise, the experience begins to degrade.

zero complaints. I'm not aware of it ever failing.

Zero complaints. It seemed to do its job quickly and accurately.

If I could rate their chat support separately than their phone support, I would rate their chat support at an 8 or 9. Their chat support team, when online, can usually answer most any questions quickly and clearly. If they can't find the answer right away, they always follow up with an email providing you the help/assistance you need. However, their phone support is another story. I would rate the phone support a 4. Most of the times, while not all of the time, that we've had to talk with someone on the phone, we typically are left with more questions and/or not the answer we were looking for. I think this may be partially due to the language barrier, but either way it has pushed us to want to only use that chat option for support which, unfortunately, is more time-consuming.

Incentivized

The support from the team at Webtrends Optimize is unparalleled. There is always someone to consult should there be any issues.

Online training was ok. Because every test is a custom test, there's only so much that can be covered in a generic lesson.

Implementation was pretty straightforward

We have used other customer review services in the past. I did not have the level of involvement with them like I do with Danielle and TargetBay. Email marketing is a major plus. And the PPC ads have been cost-effective. I am pleased with TargetBay and the results we have been getting since working with them.

Webtrends Optimize is one of the best solutions out there for digital marketers to improve their sales by providing a better experience for their customers' journey. With that said, it is also a costly solution in comparison to other services in the market today. The adage of you gets what you pay for is true as they are a market leader in the optimization space.

Incentivized

• We have seen a positive ROI with TargetBay. Once we get through Covid-19, it will be even better.
• I know we are communicating with our customers on a regular basis, keeping Sign Art Etc in their minds as in-person events start happening again.
• Emails we send are professional and creative. Much better than I would do.
• PPC with TargetBay is better than what we see with Google Ads.

• So far we haven't seen an ROI that we can accurately measure due to only running a couple of tests that haven't resulted in direct, site wide changes. However, we have learnt a lot about how to set up the right processes and documentation.