SurveyMonkey vs. Usabilla (discontinued)

SurveyMonkey really excels in the survey design aspect of the surveying process. They have so many different question types that you can use to create your questions. The analytics and reporting are basic but ok for those wanting simple insights into their survey answers. Their free plan should suffice for any business that needs the fundamentals of surveying - i.e. survey builder, sharing, and viewing answers.

Incentivized

If we could select 0/10 we would... We would not recommend anyone using this product as it excludes a very important user group, disabled users. If you use this product you will be failing ADA and WCAG 2.1 (EU Directive for public sector websites and mobile apps). In my opinion, you will be vulnerable to lawsuits.

• SurveyMonkey's survey programming features are extremely intuitive. Someone who has never used it before can, with little direction or training, easily set up a simple - or comprehensive - survey in a matter of minutes.
• Real-time reporting and analytics tools are extremely helpful to keep everyone involved informed on an ongoing basis.
• Virtually any kind of question or answer format can be programmed into your SurveyMonkey survey.

Incentivized

• Reporting - well designed, clear to all users regardless of level of knowledge.
• Two options for feedback - passive and active (pop-ups).
• Clean UI & easy to use platform.

Incentivized

• I think it's becoming pushed to the back-burner as more survey sites come out - it needs to come up with something to keep it more relevant as other survey sites are being more widely used.
• Give more options to customize the look of your survey.

Incentivized

• It doesn't gather users from all user groups, it's exclusive to non-disabled users - users with disabilities using assistive technology are not able to access or use the platform
• There are extensive colour contrast issues with the platform, making it difficult to use by users with low vision
• Usabilla is not accessible to keyboard users (as well as users on other assistive technology) - when the modal is expanded, the background is still focusable
• The touch target sizes of the links and buttons are not accessible - it's very difficult to close out of the modal when on mobile, or if a user had a mobility disability and was using a mouse

Compared to other competitors in the market (including a few I've used internally), if you're looking for a survey application, this one does the job and it's quite inexpensive too. Considering the fact that it comes with a handy mobile application too (on iOS and Android), you also get flexibility thrown in the deal too.

SurveyMonkey should suffice for most simple use cases to collect responses or feedback from clients. The templates that they offer are helpful as well as the guidance on question formulation. If you just need a stand alone software to distribute and collect surveys, then SurveyMonkey will meet your needs.

Incentivized

The interface to configure the questionary is quite easy to use. It helps to give autonomy to marketing teams. Once the initial setup is made (integrating a basic javascript code on your website), you can easily deploy any questionary on any page of your website. Usabilla is a very flexible tool overall.

Incentivized

still to many limitations for more complex surveys --skips, filtered questions, etc.

I haven’t used the support function yet, but I have had colleagues that have and the issues they’ve faced have been resolved super quickly. They also have said the support people they have come in contact with have been extremely friendly. Those two things are what made me choose my rating

Incentivized

I haven't contacted support yet to solve a particular issue. I do have an account manager at Usabilla that I talk to in order to introduce the software to my team but this is just to run over the basic functionality in a live demo setting. The ability to talk to a real person over video call is a benefit though.

Incentivized

Implementation not required.

Outside of creating our own surveys, no other tools have been used outside of SurveyMonkey. I have heard of a few others but would not be able to provide an honest opinion due to my lack of experience working with them.

I have Hotjar, Sprig, and Usabilla in my workplace. Usabilla unfortunately has the most limited feature set of the 3 options. The difficulty of administering a Usabilla survey on mobile is a big blocker for my projects. Sprig and Hotjar both allow mobile and allow video recordings (either of a user's screen or a user's webcam for impromptu interviews).

Incentivized

• SurveyMonkey has a positive impact on our organization by allowing us to gain insight to our team through the 360 evaluations.
• We have had positive ROI from our client polling questions which have directed new products or services that we offer.
• The analytics were an awesome way to filter and export responses so that our management team could evaluate the information.

Incentivized

• The positive impact of Usabilla has been being able to measure and respond quickly to our customers' feedback so that we can resolve issues quicker or make enhancements faster.
• We have also been able to manage and track our NPS scores and correlate these scores to our overall business performance to make sure that our customers' views of our products and processes and in line with our internal understanding and success of the business.
• Additionally, the Usabilla team has been willing to provide us with training and ideas on how to use the tool better which has helped our team think more strategically and be more connected to the experiences our customers are having on our web properties.

Incentivized