Hootsuite vs. SocialBee

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Hootsuite
Score 7.9 out of 10
N/A
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from…
$99
per month (billed annually) Starts at 1 user, 10 social accounts
SocialBee
Score 1.0 out of 10
N/A
SocialBee is an AI-powered social media management tool that empowers its customers to share content across multiple social networks from one place. Using such a tool, the user can set a posting schedule, have content shared as planned, and then analyze the performance of their accounts. Supported platforms: Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google my Business, TikTok, YouTube, and Bluesky. The AI Copilot can generate an entire social…
$29
per month
Pricing
HootsuiteSocialBee
Editions & Modules
Standard
$99
per month (billed annually) Starts at 1 user, 10 social accounts
Advanced
$249
per month (billed annually) Starts at 1 user, unlimited social accounts
Enterprise
Custom Pricing
per year
Bootstrap
$29
per month
Accelerate
$49
per month
Pro
$99
per month
Offerings
Pricing Offerings
HootsuiteSocialBee
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsPlans can be paid monthly or annually, with a discount for annual pricing.A discount is offered for annual billing.
More Pricing Information
Community Pulse
HootsuiteSocialBee
Features
HootsuiteSocialBee
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Hootsuite
6.6
Ratings
16% below category average
SocialBee
-
Ratings
Boolean keyword searches6.00 Ratings00 Ratings
Filtering out noise/spam5.70 Ratings00 Ratings
Sentiment analysis6.10 Ratings00 Ratings
Broad channel coverage8.30 Ratings00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Hootsuite
7.6
Ratings
6% below category average
SocialBee
9.3
Ratings
15% above category average
Content planning and scheduling8.90 Ratings10.00 Ratings
Audience targeting6.70 Ratings00 Ratings
Content optimization7.20 Ratings9.00 Ratings
Workflow management7.80 Ratings9.00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Hootsuite
7.7
Ratings
3% below category average
SocialBee
10.0
Ratings
23% above category average
Automated routing and prioritization7.40 Ratings00 Ratings
Customer interaction histories7.60 Ratings00 Ratings
Bulk actions8.20 Ratings10.00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Hootsuite
7.5
Ratings
3% below category average
SocialBee
-
Ratings
Lead generation6.50 Ratings00 Ratings
Content marketing8.20 Ratings00 Ratings
Paid media management7.60 Ratings00 Ratings
Campaigns and promotions7.60 Ratings00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Hootsuite
9.2
Ratings
9% above category average
SocialBee
10.0
Ratings
17% above category average
Twitter8.90 Ratings10.00 Ratings
Facebook9.70 Ratings10.00 Ratings
LinkedIn9.40 Ratings10.00 Ratings
Google+8.90 Ratings10.00 Ratings
Instagram9.70 Ratings10.00 Ratings
Pinterest9.20 Ratings10.00 Ratings
YouTube8.40 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Hootsuite
8.1
Ratings
2% above category average
SocialBee
8.0
Ratings
1% above category average
Campaign success analytics8.40 Ratings8.00 Ratings
Real-time tracking7.70 Ratings00 Ratings
Competitor analysis8.10 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Hootsuite
7.7
Ratings
4% below category average
SocialBee
8.5
Ratings
6% above category average
Role-based user permissions & privileges8.60 Ratings8.00 Ratings
Mobile access6.80 Ratings9.00 Ratings
User Ratings
HootsuiteSocialBee
Likelihood to Recommend
8.0
(0 ratings)
10.0
(0 ratings)
Likelihood to Renew
8.7
(0 ratings)
-
(0 ratings)
Usability
8.9
(0 ratings)
10.0
(0 ratings)
Availability
9.8
(0 ratings)
-
(0 ratings)
Performance
9.8
(0 ratings)
-
(0 ratings)
Support Rating
7.0
(0 ratings)
10.0
(0 ratings)
In-Person Training
6.0
(0 ratings)
-
(0 ratings)
Online Training
9.0
(0 ratings)
-
(0 ratings)
Implementation Rating
8.0
(0 ratings)
-
(0 ratings)
Configurability
7.2
(0 ratings)
-
(0 ratings)
Ease of integration
7.6
(0 ratings)
-
(0 ratings)
Product Scalability
8.1
(0 ratings)
-
(0 ratings)
Vendor post-sale
8.9
(0 ratings)
-
(0 ratings)
Vendor pre-sale
8.3
(0 ratings)
-
(0 ratings)
User Testimonials
HootsuiteSocialBee
Likelihood to Recommend
Hootsuite is a great tool and we prefer it to some of the others out there. The only negative is the price point and the fact that it keeps going up with no regard to the small non-profits that have been using it for years. After mentioning that the system is great and the fact that we can integrate and customize the posting for each social media site without having to be jumping from one system to the other makes it ideal for a small team doing multiple projects or things at the same time.
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SocialBee is very ideal for busy individuals or small agencies that are not privileged with time. Social media management can be one of the most tedious tasks in anybody's business. SocialBee covers the majority of the tasks. Set it up once and you're done (practically forever) With all its powerful features though, it can be a little more complicated for a non-techie person. If your requirements are just simple post-scheduling, you can use other alternatives.
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Pros
  • The product has a really interactive media library which is very helpful even when we are out of images.
  • Customer support of this tool is also very understandable and interactive due to which the experience goes very smoothly.
  • It would not be wrong to say that the usability of this product is one of the greatest strengths of Hootsuite.
  • With this tool modification of scheduled posts is just so simple and easy to do which yields great results as well.
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  • All major social platforms are available.
  • Posts can be organized per category, per client.
  • Hashtag organizer.
  • Links manager, with integrations to popular link shortener tools (we use Switchy, and it works smoothly)
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Cons
  • Because of the way algorithms works, we would have loved to be able to automate making a post with no link and posting the first comment with a link (hello LinkedIn)
  • We would have loved an easy way to post from a main account and repost the post for other accounts we administrate, for instance a corporate post reposted by individuals for LinkedIn, or retweets from one main account by child accounts
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  • Though it's not clunky, it can improve on the loading speeds while working.
  • The UI/UX can be further improved (nice and neat instead of big cards especially on the categories page)
  • I would love it if the scheduler can be expanded into 2-weeks or monthly range. So we can post categories that are on a 2x a month and 1x a month frequency.
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Likelihood to Renew
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
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No answers on this topic
Usability
Hootsuite is probably the easiest to use social media scheduler of all the ones that I've used. It's been easy to teach clients how to use the software themselves and it can be accessed easily on anyone's phone through their mobile app. Highly recommend for anyone that wants a software that is easy to learn!
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Currently, SocialBee is the only software that we use for our social media clients, the confidence that we have for SB is above the fold. It saves us a lot of time and business management is easy because it's highly quantifiable with the client as to the number of posts, schedules, and results.
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Reliability and Availability
Gliches have made it a bit of a bind, particularly when you just want to 'click and send' a web article after you have read it - and then you have to deal with support (a great team but not always able to solve the problems with the gliches). Gliches with it loading properly, gliches with 'double ups in FB on the posts (the personal page and the business page if both clicked will lead to 2 lots of postings to each page!)
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No answers on this topic
Performance
HootSuite does everything it is designed to do very well: the product's performance is very reliable and efficient. Like other tools, there is always a room for new developments and updates, and the HootSuite team recognizes this and focuses on new development as well.
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No answers on this topic
Support Rating
I can manage all of my accounts on one site! It's absolutely amazing!
The dashboard is helpful to see how you are doing as well. Still
getting to understand the analytics and may need to reach out for help
on this
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I have encountered their support just a couple of times since the platform is very straightforward for me. But on those occasions, it was so smooth. They responded to my concerns in just a few hours. Not too many companies offer that convenience nowadays. Plus, they do live webinars regularly which is totally amazing!
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In-Person Training
Very easy to teach and learn
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No answers on this topic
Online Training
Would rate it a 10. We received two hours of online training and it was of very high-quality. HootSuite also offers HootSuite University which is an extremely comprehensive training portal with self-paced quizzes, training webinars and videos, best-practice papers, product certification, and access to a network of external experts. This is a fantastic resource.
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No answers on this topic
Implementation Rating
Simple and easy to use, and have never had any issues. We like how it saves me time and allows me to plan in advance. I plan on using this for as long as I can and will encourage others to use it too. If you haven't tried it you should. I hope my review is helpful to everyone.
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No answers on this topic
Alternatives Considered
Hootsuite offers a wide range of tools at a somewhat steeper cost. If you manage multiple platforms and want to survey the content being shared and interacted with across all of them, Hootsuite seems to have an easier platform to do that with. HubSpot CRM allows us to integrate our social platforms into our existing CRM, which is a cost saver, but Hootsuite is social media-focused, so the set-up is easier.
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SocialBee provides multiple features that you can get from other multiple different tools. It's kinda all in one solution for social media management. So cost-wise, it saves us a lot of money. It is also from a stable company with a sufficient MRR that helps with the security and development of the software.
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Scalability
It does more than I need.
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No answers on this topic
Return on Investment
  • Hootsuite has positively improved our overall engagement of our accounts. We went from an average of a 5% engagement rate across all accounts to a 12% engagement.
  • Hootsuite has positively improved our ability to target certain demographics on social media advertising through their analytics. We have seen CTR increase of 2% which is impressive for our industry.
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  • It provides us higher margin because it requires minimal resources.
  • Lesser working time means more marketing and leads generation time.
  • Very cost efficient solution.
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ScreenShots

Hootsuite Screenshots

Screenshot of Monitoring: Monitors social media profiles and tracks the topics that matter to the brand.Screenshot of Publishing: Create, publish and schedule engaging posts across social channels.Screenshot of Customer Engagement: A consolidated stream of messages across networks that can be triaged and assigned to respond to customers faster. Provides optional chatbot handover for automated responses.Screenshot of Scheduling: Social content can be planned as a team with a shared calendar that features collaborative post drafts and built-in approval workflows.Screenshot of Analytics & Reporting: Measures the effectiveness of a social media strategy to help turn strategy into execution with meaningful and actionable insights. Reports can be customized and shared according to unique business goals and objectives.