SnapSurveys vs. Zoomin

We would recommend this product to others and it really does fit the needs of the virtual world and still meets the needs of those that need to complete paper. It really is a happy middle place as it works either way. Again, the interface is user-friendly and the ability to do surveys offline is great.

Incentivized

Zoomin is best suited for an organization that uses DITA or other forms of structured authoring in at least one department. The structure provided by DITA will lay the foundation for all other types of content that are imported into Zoomin.

• Snap has wonderful vast functionality. I love showing off it's latest new features!
• As well as online surveys, you can produce mobile, paper and kiosk versions with Snap.
• You can run surveys in multiple languages (including double-byte such as Japanese and Chinese) and analyze all the results together.
• Smart reporting is definitely worth checking out if you have multiple tailored reports to produce over time.
• Their support people are extremely professional and knowledgeable.
• Their worksheets (available on their website) are invaluable and very well written.
• Their Research Department, staffed by guru users of the software, can provide additional resource for a fee.

• The biggest advantage to using Zoomin is the care and loyalty of their people. No matter what occurred throughout the process, they were with us 100%.
• The Zoomin product is one of the few DITA compatible products I've seen that presents a current and professional interface.
• Zoomin's roadmap is impressive and I've actually seen first-hand that they really do make good on items on their roadmap!

• Difficulty of use: Since the software has such sophistication, using all the features requires a very detailed understanding which takes a lot of time and effort.
• Tiering of features: The licensing model is a bit unclear and not the easiest to understand.

• Zoomin's SalesForce integration is a must finish. It's almost there, but they haven't been able to get Salesforce to certify it.

Though there are many aspects of the product I enjoy and are very useful, it needs to be updated a bit. When using the software you can see that a lot of time was spent on the backend of things, such as the included questions. However, you can see that the way in which it is put together and how it looks did not receive as much attention. I really would enjoy something that is more aesthetically pleasing and not something that looks like it predates 1999

I think as an organization there is always room to grow, however, this application has really helped us with our dilemma with offline, online, and paper surveys. We are able to make our surveys fun and engaging and the interface for the person creating the survey is user-friendly. Customer service is very helpful if you need additional support.

Incentivized

Since I have invested so much time in this program and have been using SNAP Surveys since around 1990, I honestly have not focused that much on other competing software programs. The little bit that I have seen is that some popular web-survey programs (like Survey Monkey) may have nice looking front end features but limited analysis capabilities and SPSS has strong analysis capabilities but is not a strong questionnaire designer.

• Information gathered from surveys could be measured by key figures.
• Increased employee efficiency, and help with better customer service.
• Each department could review the finding and put them to use.

Incentivized

• Our new Zoomin based interface increased traffic to our doc site by 600%.
• The new Zoomin based site decreased traffic to the support portal by 10-20% for all segments of the business.
• Customer comments provided positive results as customers started to see we were making much needed improvement.