SMTP2GO vs. Everest (Return Path + 250ok)

It's great for any application that you need to track email receipt and recipient interaction, or with devices/programs that don't fare well with Exchange based email services. Don't try to set SMTP2GO as your outbound email server if you're using O365, that just isn't a possibility (not that I've looked into that setup).

Incentivized

Every new or established brand should be using Everest. It doesn't matter what you're trying to say in your emails—if they're not reaching the inbox, no one is listening or reading. Everest gives you the insight you need to understand your inbox placement, reputation and so much more.

• Bulk email sending in the thousands of emails per day
• Email with large attachments going to a large number of users
• Email logging for audit/tracking purposes
• Handling large numbers of sending domains
• Team admin access for IT to manage settings and view logs

Incentivized

• Inbox placement data using seed list: It tells you about your inbox placements, spam, missing, and complaints. Very useful data that tells you that you are on the road!
• Sender score for all I.Ps: Tells you quickly about your I.P score, helps you work fast as you know everything is fine, saves a lot of time.
• Online support: Support from specialist, have an expert to guide in tough times to suggest options or to support your action strategy.

Incentivized

• Might be nice to add a monthly good looking PDF report for subaccount users that can be branded and sent directly to the subaccount contact. A 'client facing' report that we can use to show our customers the email usage history.

Incentivized

• A good tutorial on how to leverage it would be helpful. Navigating is easy, but there's a lot of information and it takes a while to understand what everything means.
• The reporting feature is intimidating, creating anew one isn't as user-friendly as the rest of the interface.
• I understand what seeds are, but for new users, a very basic tutorial on what they are and why they are used would be helpful. Right now you have to have a baseline understanding of them before using it.

Incentivized

Reliability in email delivery is what counts the most. SMTP2GO is undeniably a winner in this category. The price is reasonable, therefore the RoI is excellent.

Return Path helps us stay ahead of the curve and are a partner in helping us optimize our email program. They also keep us up-to-date on email laws and the changing ecosystem so that we are prepared and ready for changes, whether they're behavioral, legal or technology-driven. I definitely consider Return Path a necessary ingredient to sustaining a healthy email program.

Incentivized

While reporting could use some tweaks overall it is a very good product that works reliably and is simple to set up and maintain.

Incentivized

I find it fairly easy to use, though the interface is a bit clunky and I may be missing some revolutionary use because it's lost in the clutter.

Incentivized

I've only needed support for the software once or twice the 5+ years i've used it. I found their support responsive and helpful at each encounter. They seem to have the same level of commitment to their enterprise as I do to mine which is refreshing.

Absolutely fantastic support. It runs circles around the competition. They regularly reach out and chat, even if it's just to see if there's any issues we need to discuss. They clearly want the business and don't forget you once you sign the contract which is an issue with other similar services.

Incentivized

I joined my company after the implementation was nearly complete. We used the Return Path tool as we slowly increased our send volume in Marketing Cloud to monitor IP reputation and inbox placement.

Incentivized

Our goal was to find a product what fit those needs:

• Can be use with SMTP protocol to relay emails from our webhosting environment
• Have an API to manage the account and offer the ability to also send emails

The competition was offering too much options and services that we wouldn't use but still had to pay for while SMTP2GO fulfilled our needs with a verry competitiveThe competition was offering too much options and services that we wouldn't use (but still had to pay for anyways) while SMTP2GO fulfilled our needs with a verry competitive pricing.

Like I said before, Return Path is really the budget bundle. You get a lot of service for how much you pay. Since I am currently at an early stage startup, we could not afford Litmus, so having Return Path is crucial. The partnership with Salesforce also allowed us to get it at pretty low cost.

Incentivized

• Allowed us to use the same SMTP information across the board for all customers instead of having them split between several accounts.
• More cost efficient than paying for several different email accounts.
• Created an additional layer of great customer service for us since SMTP information is able to be preprogrammed into the equipment before ever leaving our facility.

• Return Path has helped me enable better email delivery for our global partners e.g. some of our applications that send email to consumers in Australia or Europe.
• Some of the functions that we utilized with Return Path were proving to be costly based on what the business needs were for us. That is why we cut back on some of the services we utilized.

Incentivized