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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Everest (Return Path + 250ok)

    Score10 out of 10
    N/AEverest is an integrated email success platform providing crucial insights and deliverability guidance so users can reach more people, increase engagement, and improve efficiencies of their email programs. Everest helps to improve email deliverability by getting complete visibility into email marketing metrics and sender reputation, understand the audience and deliver content that is timely, personalized, and functions flawlessly on any device, and get a holistic view of a company's…

    $20

    per month

    Pricing
    Everest (Return Path + 250ok)
    Editions & Modules
    Elements
    $20
    per month
    Elements Plus
    $525
    per month
    Professional
    Custom Pricing
    Enterprise
    Custom Pricing
    Offerings
    Pricing Offerings
    Everest (Return Path + 250ok)
    Free Trial
    No
    Free/Freemium Version
    No
    Premium Consulting/Integration Services
    No
    Entry-level Setup FeeNo setup fee
    Additional Details—
    More Pricing Information
    Community Pulse
    Everest (Return Path + 250ok)
    Considered Both Products
    Validity
    Chose Everest (Return Path + 250ok)
    Return Path is the most user-friendly and feature rich platform based on the alternatives that we have evaluated or used in the past.
    Incentivized
    Chose Everest (Return Path + 250ok)
    Litmus does a great job of checking for specific things related to design or spam filtering, but the overall comprehensive approach that Everest (Return Path + 250ok) has by implementing seed listing, list validation, and pixel engagement offers a much stronger solution for …
    Incentivized
    Chose Everest (Return Path + 250ok)
    I don't know of anything that has a patch on what ReturnPath—specifcially certification—offers elsewhere.
    Incentivized
    Chose Everest (Return Path + 250ok)
    As a long-term Return Path client, we haven't ever used any competitor products as we always felt that what we were using was best-available. So when 250ok and Return Path were combined, the best of both is visible within the new Everest umbrella product, Validity Everest …
    Incentivized
    Chose Everest (Return Path + 250ok)
    I looked into some other competitors before 250ok was brought out by Validity, but 250ok seemed like the best fit for the price and features included.
    Incentivized
    Chose Everest (Return Path + 250ok)
    We have used both and they're both excellent systems. 250ok has the edge with reporting and function but Return Path has a bit more data when it comes to Sender Score data. Either is a really good system and I'd recommend either for those looking for a toolset to help resolve …
    Incentivized
    Chose Everest (Return Path + 250ok)
    ReturnPath is best in the industry for managing email deliverability. There are other adequate competitive options, but ReturnPath can offer a custom solution for your brands.
    Incentivized
    Chose Everest (Return Path + 250ok)
    Return Path came with our Salesforce Marketing Cloud implementation. We have not seriously looked at additional tools to complement or replace what we're getting through Return Path.
    Incentivized
    Chose Everest (Return Path + 250ok)
    We have no experience with competitors in the 4 1/2 years I've been with the organization.
    Incentivized
    Chose Everest (Return Path + 250ok)
    Like I said before, Return Path is really the budget bundle. You get a lot of service for how much you pay. Since I am currently at an early stage startup, we could not afford Litmus, so having Return Path is crucial. The partnership with Salesforce also allowed us to get it at …
    Incentivized
    Chose Everest (Return Path + 250ok)
    It’s cheaper than its competitors and it has dmarc tracking.
    Incentivized
    Chose Everest (Return Path + 250ok)
    After using Litmus for a few years, we enjoyed their feature set but were not pleased with price and feature changes. Email on Acid was a good choice for testing your email templates but didn't have enough features for email deliverability monitoring.

    Between Return Path and …
    Incentivized
    Chose Everest (Return Path + 250ok)
    250ok provides much greater insight into email deliverability, compared to email marketing platforms. Typically, email marketing platforms only provide you the following: open rate, clickthrough rate, spam complaints, and bounces. 250ok actually shows you where you're landing …
    Incentivized
    Chose Everest (Return Path + 250ok)
    Return Path and 250ok are meant to do same things but in slightly different ways. Both use seed lists but RP uses panel data while 250ok uses engagement data. RP offers certification and is more expensive while 250ok is more affordable.
    Incentivized
    Chose Everest (Return Path + 250ok)
    Return Path was the first solution that we looked into based on the native integration with Salesforce Marketing Cloud. That was the biggest selling point for us. We didn't do a lot of research on other products but 250ok was one we did look at but ultimately liked Return Path …
    Incentivized
    Chose Everest (Return Path + 250ok)
    Goodmail is no longer available. eDataSource - competitive research of other competitors emails to analyze in one platform - comparable - more money.
    Incentivized
    Chose Everest (Return Path + 250ok)
    We use Exact Target every day as well - While we use these 2 for different functions - both are great to have and essential to our team.
    Incentivized
    Chose Everest (Return Path + 250ok)
    When reviewing competitors to do the audit and to give us insight into our deliverability, Return Path seemed to have a more strategic sense of the issue and they were able to dive deep to get to the root cause, whereas some of the competitors where diagnosing on the phone …
    Incentivized
    Chose Everest (Return Path + 250ok)
    I used to host and manage email internally. I moved this into the cloud with an ExactTarget email marketing hub to manage all of the email being sent. The plus for Return Path is that the white listing features offered are not offered by other vendors or not to the same degree …
    Incentivized
    Chose Everest (Return Path + 250ok)
    We looked at 250ok and Pivotal Veracity. Each has their own perks. Return Path has the best inbox monitoring by far but is the most expensive and that isn't even close. 250ok has the best blacklist monitoring capabilities and was the best priced but the inbox monitoring wasn't …
    Incentivized
    Key User Insights
    Would buy again
    80%
    Would buy again
    4 Answers
    Delivers good value for the price
    80%
    Delivers good value for the price
    4 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    5 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    Features
    Everest (Return Path + 250ok)
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Everest (Return Path + 250ok)
    Feature
    Everest (Return Path + 250ok)
    6.1
    21 Ratings
    26% below category average
    WYSIWYG email editor5.02 Ratings
    Dynamic content5.32 Ratings
    Ability to test dynamic content6.47 Ratings
    Landing pages5.02 Ratings
    A/B testing6.58 Ratings
    Mobile optimization3.36 Ratings
    Email deliverability reporting8.021 Ratings
    List management7.09 Ratings
    Triggered drip sequences8.02 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Everest (Return Path + 250ok)
    Feature
    Everest (Return Path + 250ok)
    6.1
    22 Ratings
    23% below category average
    Dashboards7.222 Ratings
    Standard reports6.720 Ratings
    Custom reports4.516 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Everest (Return Path + 250ok)
    Feature
    Everest (Return Path + 250ok)
    8.0
    10 Ratings
    0% above category average
    URL Validation8.16 Ratings
    Link Tracking6.73 Ratings
    Image Validation7.66 Ratings
    Inbox Display8.57 Ratings
    Email Accessibility Tools7.54 Ratings
    Spelling and Grammar Check7.82 Ratings
    Spam Testing9.09 Ratings
    Email Previews9.08 Ratings
    Best Alternatives
    Everest (Return Path + 250ok)
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    Emma by Marigold
    Score9.4 out of 10
    Enterprises
    Emma by Marigold
    Score9.4 out of 10
    All AlternativesView all alternatives
    User Ratings
    Everest (Return Path + 250ok)
    Likelihood to Recommend
    5.4
    (27 ratings)
    Likelihood to Renew
    8.2
    (5 ratings)
    Usability
    7.3
    (1 ratings)
    Support Rating
    9.1
    (1 ratings)
    Implementation Rating
    8.2
    (1 ratings)
    User Testimonials
    Everest (Return Path + 250ok)
    Likelihood to Recommend
    Validity
    Every new or established brand should be using Everest. It doesn't matter what you're trying to say in your emails—if they're not reaching the inbox, no one is listening or reading. Everest gives you the insight you need to understand your inbox placement, reputation and so much more.
    Read full review
    Pros
    Validity
    • Individualized attention. They really dug in to understand our products and services.
    • Easy-to-understand training and actionable items that you can sustain over a long period of time.
    • They're embedded in our instance of Exact Target, so I'm able to review the entire email program and don't have to open up a separate tool to gather this information.
    Incentivized
    Read full review
    Cons
    Validity
    • Some domain summary data inconsistent with seedlist detail
    • UI feels a little dated
    • Reporting options are limited
    • As part of the SFMC integration, Return Path support issues and question go through Salesforce, not Return Path
    • Inbox Preview rendering could be more robust and extensive
    • Would like to see Dark Mode previewing rendering
    Incentivized
    Read full review
    Likelihood to Renew
    Validity
    We have two separate areas for using Return Path. Our web ecommerce area that is using only transactional emails and a marketing email program that is partnered on the backend with Return Path. I see Return Path continuing to be utilized with our marketing emails, but over time I see less need for our transactional emails to maintain Return Path components.
    Incentivized
    Read full review
    Usability
    Validity
    I find it fairly easy to use, though the interface is a bit clunky and I may be missing some revolutionary use because it's lost in the clutter.
    Incentivized
    Read full review
    Support Rating
    Validity
    Absolutely fantastic support. It runs circles around the competition. They regularly reach out and chat, even if it's just to see if there's any issues we need to discuss. They clearly want the business and don't forget you once you sign the contract which is an issue with other similar services.
    Incentivized
    Read full review
    Implementation Rating
    Validity
    I joined my company after the implementation was nearly complete. We used the Return Path tool as we slowly increased our send volume in Marketing Cloud to monitor IP reputation and inbox placement.
    Incentivized
    Read full review
    Alternatives Considered
    Validity
    Like I said before, Return Path is really the budget bundle. You get a lot of service for how much you pay. Since I am currently at an early stage startup, we could not afford Litmus, so having Return Path is crucial. The partnership with Salesforce also allowed us to get it at pretty low cost.
    Incentivized
    Read full review
    Return on Investment
    Validity
    • It has helped identify inbox issues and thus helping our clients reach more inboxes.
    • They have negatively impacted client relations on numerous occasions. They have reached out and told clients they are having issues or need certain products when they are already our clients and we are proving solutions for them.
    • They provide solid customer support when you create a support ticket. They are usually very quick to respond and give you an answer.
    Read full review
    ScreenShots

    Everest (Return Path + 250ok) Screenshots

    Screenshot of Inbox Placement
Understand inbox placement rates by mailbox provider.Screenshot of Competitive Intelligence
Get visibility into what your competitors are doing well, including subject lines, sending patterns, and more.Screenshot of Design Tests
Collaborate, design, and test your email content across devices and mail clients.Screenshot of Reputation Monitoring
Get the most visibility into your sender reputation.Screenshot of Engagement Metrics
Go beyond the basic data provided by your email service provider. Get a holistic look at all the engagement metrics matters to your email program.Screenshot of List Validation
Verify the addresses on your lists aren't dead, wrong, or dangerous before mailing them and protect your sender reputation.