SMTP Email Relay Solutions vs. Twilio SendGrid

SMTP Email Relay Solutions is a great service if you are in a field where sending out bulk information, such as monthly statements to clients, invoices, or any back-to-back emails that would normally get flagged for "spam" is required.

Twilio SendGrid is well suited for those organizations who need to send mass emails very often to their prospects and customers and thus may be wary of a reliable tool that can do that without affecting domain reputation. It may be less suited for organizations which do not have say more than 10,000 target prospects and thus may rely only on 1:few ABM for sending emails.

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• It allows us to send email through the secure email gateway.
• We are able to track and scan all email communications
• It provides a way for legacy and current applications to send out notification and mass email communications.

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• Managing email lists / audiences is easy with features like groups and segments.
• They provide pre-built email templates that are very easy to modify. It is also super easy to create new email templates with their drag-and-drop email builder.
• Provides clear / easy-to-read analytics of email campaigns.
• I can easily import large email contact lists all at once or add a user manually one-at-a-time, when needed.

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• As with any technology on a server, we sometimes see issues with downtime related to network changes or firewall updates.
• It can be a challenge to work with some of our older applications when the TLS feature is used.
• I wish there was a more direct way to reliably use SMTP for mass email sends without the fear of being blacklisted.

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• Not necessarily their Email API but their email in general - they are currently in beta for automated email sequences but are still bare bones. Much more work is needed before it can be used mainstream and be able to convert everything to SendGrid.
• Helping with warming up our dedicated IP for the best-sending score.
• We seem to hit the promotions folder a decent amount (maybe the IP problem above) and even a lot of their emails hit my spam or promotions folder (whether they be transactional or marketing) which isn't a great sign when trusting an ESP.
• Transactional email sequences would be a huge plus.
• Now that Twilio owns SenGrid, having an integrated platform where you could see all our transactional emails together.
• Better reporting and split reporting between transactional and marketing emails.

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I have yet to encounter any hiccups with their services. I send a large volume of emails monthly and have yet to experience any delay in my work.

It has the potential to be really cool. However, it feels as if it was created by developers for developers (and I work with developers, yet even for me the instrument was somewhat not easy to use - just read SendGrid's help manuals...) However, if you are into data and your way of thinking is more mathematical rather than lyrical, you'll enjoy this instrument

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Twilio SendGrid Email API is everything we want it to be, and we have no reason to look for any other solution. Features and pricing match exactly what we need. As developers for SaaS products, Twilio SendGrid Email API provides a great service. I hope that they stay this way and don't inflate the service with too many marketing oriented features, because there are other tools for that and Twilio SendGrid Email API is a API for sending email first and foremost.

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Office 365 does use secure non-standard ports for SMTP connectivity causing a problem with older programs. SMTP Email Delivery from Exchange solves this problem by giving the network admin full control over ports and specific program connections. While we do use both Office 365 and the SMTP Email Delivery we find that a mix is needed in order to meet all expectations for our end users. The majority of our SMTP communications, for users, go through Office 365 while the majority of our applications and servers do go through the SMTP Email Delivery service.

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Sendgrid has a lot of features that other providers have and a few more - like the dynamic template builder, which AWS SES doesn't have. We choose the provider based on the scenario of use and the provider we're using. If we're going to be making regular changes to a template, then we'd go with Sendgrid, as the changes will be easier to make and don't necessarily require developer intervention.

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• It's the easiest way to send mail out. No worries about complex configurations.
• It can be finicky when used in a hybrid Office 365 environment to get the proper pathways secured and working.
• I wish there were a better way to send out mass emails, on-site, without our domain or server IP being blacklisted.

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• As it was cheaper than the transactional service we previously used, it saved costs.
• The API was relatively easy to work with so it helped us ship the service and test it quickly.
• We still use the transactional email service, even though we recognize its limits as it meets our immediate needs.

Incentivized

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info