smartocto vs. Vedrai

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
smartocto
Score 8.2 out of 10
N/A
Smartocto creates smart editorial analytics: analytical tools for newsrooms and content creators, to track and analyse the performance of the content they publish online. Its goal is to make data actionable, because content creators are not data analysts. They need data that's easy to interpret and attractive to look at. Analysing content performance consists of two things: keeping an eye on…N/A
Vedrai
Score 0.0 out of 10
N/A
Vedrai offers Suite Vedrai, a solution to interpret the results of prescriptive analytics with a Prescriptive Analytics Framework (PAF) technology, combining Artificial Intelligence, supercomputer, and data, working together as a single tool. And based on the individual needs of the company or user, Vedrai supports the decision-making process with one or more specialized virtual advisors.N/A
Pricing
smartoctoVedrai
Editions & Modules
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Offerings
Pricing Offerings
smartoctoVedrai
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
User Ratings
smartoctoVedrai
Likelihood to Recommend
8.9
(0 ratings)
-
(0 ratings)
User Testimonials
smartoctoVedrai
Likelihood to Recommend
smartocto is very well suited to measuring blog performance, gaining insights into topics that resonate & measuring how well your content team is performing. It makes for a good, user-friendly alternative to GA4. It could do with better SEO tracking features as this is what most B2B content teams are focused on.
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Pros
  • Providing actionable data the moment that you need it
  • Providing a clear and easy to use UX
  • Very flexible when it comes to the configuration for your particular business
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Cons
  • CPI is sometimes harder to understand but once you do it is of great help for business strategy
  • Video content analysis could be improved but it is sufficient enough.
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Usability
smartocto is a very user-friendly tool, with a smart & clean interface.
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Alternatives Considered
Google Analytics is a general type analytics better suited for sales than media environment. It gives good overview data but it is hard to setup a system in a newsroom where you could make data driven decisions on future content. smartocto is editorial analytics suite and is easier to use in a newsroom.
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Return on Investment
  • We have onboarded 70 old-school journalists to daily reporting and data retrospect. The a/b testing solution had proven that we have drastically improved our CTR.
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ScreenShots

smartocto Screenshots

Screenshot of Realtime and smart notificationsScreenshot of Historical insightsScreenshot of Customisable BigscreenScreenshot of Realtime A/B testing of headers and lead-in texts