TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    smartocto

    Score8.2 out of 10
    N/ASmartocto creates smart editorial analytics: analytical tools for newsrooms and content creators, to track and analyse the performance of the content they publish online. Its goal is to make data actionable, because content creators are not data analysts. They need data that's easy to interpret and attractive to look at. Analysing content performance consists of two things: keeping an eye on…N/A
    Pricing
    smartocto
    Editions & Modules
    No answers on this topic
    Offerings
    Pricing Offerings
    smartocto
    Free Trial
    Yes
    Free/Freemium Version
    No
    Premium Consulting/Integration Services
    Yes
    Entry-level Setup FeeOptional
    Additional Details—
    More Pricing Information
    Community Pulse
    smartocto
    Considered Both Products
    smartocto
    Chose smartocto
    smartocto is a good, user-friendly alternative to Google Analytics. It measures high-level blog performance very well. Its reports are clean & understandable.
    Incentivized
    Chose smartocto
    smartocto is much easier to use and is perfectly setup so that newsrooms can see the information they need in a quick and easy-to-use format.
    Incentivized
    Chose smartocto
    Google Analytics is a general type analytics better suited for sales than media environment. It gives good overview data but it is hard to setup a system in a newsroom where you could make data driven decisions on future content. smartocto is editorial analytics suite and is …
    Incentivized
    Chose smartocto
    They are similar, but the way smartocto provides actionable data and suggestions for immediate improvement is miles beyond
    Incentivized
    Chose smartocto
    It is more precise than GA.
    Incentivized
    Key User Insights
    Would buy again
    89%
    Would buy again
    8 Answers
    Delivers good value for the price
    89%
    Delivers good value for the price
    8 Answers
    Happy with the feature set
    89%
    Happy with the feature set
    8 Answers
    Lived up to sales and marketing promises
    89%
    Lived up to sales and marketing promises
    8 Answers
    Implementation went as expected
    89%
    Implementation went as expected
    8 Answers
    User Ratings
    smartocto
    Likelihood to Recommend
    8.9
    (8 ratings)
    User Testimonials
    smartocto
    Likelihood to Recommend
    smartocto
    Great for setting up MEL measurements for web based media. Great for use in media environments especially where there is no dedicated data analytics staff. Not sure how useful it would be for those sites that are not content focused.
    Read full review
    Pros
    smartocto
    • Provides detailed stats on overall blog performance
    • Shows which blog topics resonate with readers
    • Measures individual blogs against key performance metrics
    Read full review
    Cons
    smartocto
    • It has a lot of information and data all over the place. It took us some time to get used to it and get people properly onboarded. We have seen some improvement, but UX has more space to improve.
    Read full review
    Usability
    smartocto
    smartocto is a very user-friendly tool, with a smart & clean interface.
    Read full review
    Alternatives Considered
    smartocto
    smartocto is much easier to use and is perfectly setup so that newsrooms can see the information they need in a quick and easy-to-use format.
    Read full review
    Return on Investment
    smartocto
    • It had a positive ROI in terms of support they provide and custom based approach to all our media partners
    • Readiness to find solutions to any type of question we might have
    Read full review
    ScreenShots

    smartocto Screenshots

    Screenshot of Realtime and smart notificationsScreenshot of Historical insightsScreenshot of Customisable BigscreenScreenshot of Realtime A/B testing of headers and lead-in texts