Skai (formerly Kenshoo) is a cross-channel advertising solution for search marketing, social media and online advertising. The product aims to give advertisers and agencies the control and automation needed to make better investment decisions across search marketing and online advertising.
$10,000
Starting Price
Zedo
Score 6.0 out of 10
N/A
N/A
$15
Starting Price Per Month
Pricing
Skai
Zedo
Editions & Modules
Kenshoo
$10,000
Starting Price
Subscription
$15.00
Starting Price Per Month
Offerings
Pricing Offerings
Skai
Zedo
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
Required
No setup fee
Additional Details
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More Pricing Information
Community Pulse
Skai
Zedo
Features
Skai
Zedo
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Skai
7.1
Ratings
4% below category average
Zedo
-
Ratings
Data Transfer
8.50 Ratings
00 Ratings
DSP integration
5.70 Ratings
00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Skai
6.1
Ratings
24% below category average
Zedo
10.0
Ratings
25% above category average
Ad campaign creation
7.60 Ratings
10.00 Ratings
Ad deployment
7.60 Ratings
10.00 Ratings
Display advertising
4.30 Ratings
10.00 Ratings
Ad display and retargeting segmentation
4.80 Ratings
00 Ratings
Sequence targeting
6.30 Ratings
00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Kenshoo Search may not be appropriate if you don't spend much on search engine marketing. It also may not be appropriate if you don't care about tracking conversions and are only concerned with increasing awareness. Or, if you care about tracking conversions but don't expect to capture many, Kenshoo Search may not be necessary.
The vendor needs to fit the client so the reason I worked with them was that they were not too big or too small for our organization. Also, they were more likely to adapt to our workflow which is great as some vendors in this space wanted us to conform to their processes, which was not wanted.
Customized reporting. There are many features that users can't report out on in power editor. Kenshoo makes it incredibly easy to get everything you need for a raw data dump.
Automation. Whether it's automated rules, portfolios or refreshing CRM uploads, Kenshoo helps cut some of the manual tasks out of the process making me more efficient.
Staying up to date with Facebook product updates. I can appreciate that Kenshoo does an exceptional job and ensuring new capabilities in Facebook are ready for use in the Kenshoo platform as well.
Campaign set up in our ad server at the time, 27/7 Real Media's OAS platform.
Post-campaign reporting.
Our main point of contact, I believe her name was Nafisa, was extremely friendly and became an extension of the team. She really was fun to work with and professional.
Syncing - I have had many issues where syncs would time out, or not show that changes were posted to Facebook.
Library - if there was a library for targeting settings that could be saved and easily accessed and input into new campaigns, that would be very helpful.
Updates - seemingly basic tools that a social management platform should have often taken a long time to be released.
They had their own ad server and there were regular efforts to get us to move to that ad server which was not industry standard at the time. We already an agreement in place with OAS and also used DFP via agency access but they pushed to use this server and it was not something I really needed to keep discussing with them.
It's great to have a product like Kenshoo Social. It has a lot of data and is a great tool to use. Honestly, I think we would have looked somewhere else if we didn't have some much data and time invested into the platform. We had used it across search and social, so we invested a lot of time to get it running smoothly. It is very expensive and we think we could have gone elsewhere to get the same results over time. Once they have your data and the system is running smoothly, it's very difficult to go elsewhere
While DoubleClick does not fully budget pace accounts I think it overall provides more accurate changes than Kenshoo. When our company selected Kenshoo we were told it would be able to manage hundreds of small accounts with small budgets. It is more designed for accounts that would be spending minimally thousands of dollars a month. We had extreme issues with Kenshoo budget pacing and increasing our bids. Overall it did not meet our needs, and we will be switching vendors at end of contract
I worked with a company called Asentech whose core competence at the time was not campaign management. Zedo replaced them and did a great job. I have since evaluated Theorem, OAO and YourBow and Zedo offers as much if not more than those companies.
ROI is harder to track due to reporting/column & time frame default tech in my humble opinion but generally better results when compared to other products
Since the interface is difficult to navigate and paid search is a reactive medium, can produce barriers to change.
At the beginning of the month, we had a crush of new campaigns to launch and they stepped up their game to get this accomplished. Also, reporting was done very quickly with a lot of insight into campaign optimization.
