Skai (formerly Kenshoo) is a cross-channel advertising solution for search marketing, social media and online advertising. The product aims to give advertisers and agencies the control and automation needed to make better investment decisions across search marketing and online advertising.
Digital Media Manager in Marketing at White Shark Media (Marketing & Advertising, 51-200 employees)
Chose Skai
I think Skai beats the competitors with its advanced bidding management system, this is a unique feature of them that if you implement properly, your accounts will surely benefit from this, especially if you have tons of data that the algo can learn from and optimize …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Skai
I personally like Kenshoo better than Marin for a few reasons. When it comes to Ecomm Search, Kenshoo is far better in terms of available features, algorithmic bidding which is more focused on ROAS, and reporting especially for eCommerce. Marin is a good platform, especially …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Skai
Google marketing suite - Good for Google but nothing else Marin - Was very problematic and lacked easy of use & features
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Skai
We selected Kenshoo in 2017 due to its market presence and its notoriety. We learned about Kenshoo's integrations with internal data warehouses, and the bid management aspects were touted as first class. In practice, our unique marketing needs did not align with the limitations …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
SEM Senior Analyst in Marketing at UM Worldwide (Marketing and Advertising, 1001-5000 employees)
Chose Skai
Kenshoo's integration with sales and social platforms as well as search made it the only choice when it came to managing campaigns. Other interfaces may be simpler and quicker but Kenshoo's range of external integrations makes it more flexible for certain campaigns and the …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Skai
I definitely prefer Marin for paid search only accounts. I select Kenshoo when my client also purchases Google shopping media, since their proprietary tools there are best in class.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Skai
Some features of Kenshoo outshine other solutions we've evaluated. Kenshoo Infinity Suite is a great product for multi-channel management but overall is less favorable especially from a pricing perspective. We've transitioned several client accounts from Kenshoo to DoubleClick …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Media Planner in Social Media at Centro (Marketing and Advertising, 11-50 employees)
Chose Skai
An advantage that Nanigans has over Kenshoo is that their version of 'portfolios' didn't have any budget or flight length requirements and was extremely easy to use. They also offered 'affinity' segments. These are studies they would run on certain audiences that would result …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Skai
Kenshoo is the best in class. With "time" being the most precious resource we have, Kenshoo allows us to get more done in the same amount of time as comparable products.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Skai
While DoubleClick does not fully budget pace accounts I think it overall provides more accurate changes than Kenshoo. When our company selected Kenshoo we were told it would be able to manage hundreds of small accounts with small budgets. It is more designed for accounts that …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Search Marketing Analyst in Marketing at Gazelle (Internet, 51-200 employees)
Chose Skai
Kenshoo Search offers keyword bid policies based off of sophisticated algorithms rather than simple bid rules. Also, the Kenshoo Desktop Editor allows for extremely easy bulk optimizations. Marin Software doesn't have bid algorithms or an easy-to-use desktop tool. These are …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Manager, Paid Media in Marketing at Covario (Marketing and Advertising, 51-200 employees)
Chose Skai
Very different tool that Hootsuite - which is a good tool for monitoring, but not for ad management. Kenshoo social was easily implemented since we use Kenshoo Search for paid program. When comparing tools, this one seemed to be the most robust and solved many issues we had - …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Skai
Kenshoo is a more effective and user friendly platform than most competitors. Their tool is more expensive and like I said before, tailored to larger marketing budgets. They set them self apart with the ease of use, the Kenshoo editor, and cross channel functionality. However, …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Key User Insights
Would buy again
No answers on this topic
Delivers good value for the price
No answers on this topic
Happy with the feature set
No answers on this topic
Lived up to sales and marketing promises
No answers on this topic
Implementation went as expected
No answers on this topic
Features
Skai
Ad Network Integration
Comparison of Ad Network Integration features of Skai
Feature
Skai
7.1
10 Ratings
4% below category average
Data Transfer
8.510 Ratings
DSP integration
5.75 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Skai
Feature
Skai
6.1
11 Ratings
24% below category average
Ad campaign creation
7.611 Ratings
Ad deployment
7.611 Ratings
Display advertising
4.310 Ratings
Ad display and retargeting segmentation
4.810 Ratings
Sequence targeting
6.39 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Skai
Kenshoo would be a good tool if your client has extremely high budgets with low CPCs. For small, geo-specific accounts the capabilities have not be built out. Therefore, the tool could not budget pace our 250+ accounts. The main reason we had chosen Kenshoo was because of its budget pacing capabilities. Unfortunately, it did not save us time and created additional budget pacing issues with over pacing our accounts.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Kenshoo Search bid policies make bid optimization easy and automated. Optimizations are based off of sophisticated algorithms rather than simple bid rules (although Kenshoo Search also offers these). There are many different policies to choose from. Simply choose your type of goal (example: awareness vs. ROI), choose your metric, and assign to your campaign(s) and/or account.
Kenshoo Search reporting offers a large selection of reporting templates that are easily exported to Microsoft Excel. In addition, they also offer dashboard reporting with a variety of different widgets that are easily customizable. This feature makes it extremely easy to view metrics that may normally require manual excel work.
Kenshoo Search has a Desktop Editor tool similar to Google Adwords Editor that makes bulk optimizations easy and time efficient. This is a huge resource win for me and my team!
When working with large accounts, such as mine, the tool can be slow. There are a lot of times where the editor tool will freeze, and I'm not sure if I need to reboot or exit the tool. I wish it was a smooth process, much like the AdWords editor tool.
Kenshoo support can be slow to respond at times. In the ticketing industry, things are very much based on time of day or time of the week. If the product is down or not functioning during an on-sale or a major event, it can be difficult to get tech support on the phone.
Their reporting really doesn't set them a part from the competition. I've used social tools such as Marin and a few others, and they're all pretty similar as far as reporting. If possible, I think you're better off using Google Analytics for reporting, just so you have a common denominator.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We received great customer service from the Kenshoo Social team, they listen to feedback, and truly work to get things fixed. The tool works well and they are always working on ways to improve it to help improve performance for our clients
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I think Skai beats the competitors with its advanced bidding management system, this is a unique feature of them that if you implement properly, your accounts will surely benefit from this, especially if you have tons of data that the algo can learn from and optimize accordingly. In terms of reporting, they are the best we've got so far, scheduling options are great.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
ROI is harder to track due to reporting/column & time frame default tech in my humble opinion but generally better results when compared to other products
Since the interface is difficult to navigate and paid search is a reactive medium, can produce barriers to change.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
