Skai vs. Yahoo DSP

Kenshoo would be a good tool if your client has extremely high budgets with low CPCs. For small, geo-specific accounts the capabilities have not be built out. Therefore, the tool could not budget pace our 250+ accounts. The main reason we had chosen Kenshoo was because of its budget pacing capabilities. Unfortunately, it did not save us time and created additional budget pacing issues with over pacing our accounts.

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Customer demographics that are not typical of ours are being served by our marketing efforts. We've seen fast expansion as a result of the exposure Yahoo has given us. Because of the low cost per click, users can see results right away. The more traffic there is, the better.

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• Kenshoo Search bid policies make bid optimization easy and automated. Optimizations are based off of sophisticated algorithms rather than simple bid rules (although Kenshoo Search also offers these). There are many different policies to choose from. Simply choose your type of goal (example: awareness vs. ROI), choose your metric, and assign to your campaign(s) and/or account.
• Kenshoo Search reporting offers a large selection of reporting templates that are easily exported to Microsoft Excel. In addition, they also offer dashboard reporting with a variety of different widgets that are easily customizable. This feature makes it extremely easy to view metrics that may normally require manual excel work.
• Kenshoo Search has a Desktop Editor tool similar to Google Adwords Editor that makes bulk optimizations easy and time efficient. This is a huge resource win for me and my team!

• Predictive Modeling - always performs well for Conversion & CPA based campaigns; out-performed other DSPs with similar tools.
• Email Receipt Retargeting - no other DSP offers the ability to do this, so it is 100% proprietary, as far as I know.

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• When working with large accounts, such as mine, the tool can be slow. There are a lot of times where the editor tool will freeze, and I'm not sure if I need to reboot or exit the tool. I wish it was a smooth process, much like the AdWords editor tool.
• Kenshoo support can be slow to respond at times. In the ticketing industry, things are very much based on time of day or time of the week. If the product is down or not functioning during an on-sale or a major event, it can be difficult to get tech support on the phone.
• Their reporting really doesn't set them a part from the competition. I've used social tools such as Marin and a few others, and they're all pretty similar as far as reporting. If possible, I think you're better off using Google Analytics for reporting, just so you have a common denominator.

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• Higher inventories for audience targeting
• Greater effectiveness in the delivery of ads, as delivery takes place in many disqualified domains
• More dynamism to achieve better performance in campaigns

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We received great customer service from the Kenshoo Social team, they listen to feedback, and truly work to get things fixed. The tool works well and they are always working on ways to improve it to help improve performance for our clients

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Set-up like other marketing platforms. If you know Google Ads, you know Kenshoo

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Very responsive and bring fast answers for problems

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I think Skai beats the competitors with its advanced bidding management system, this is a unique feature of them that if you implement properly, your accounts will surely benefit from this, especially if you have tons of data that the algo can learn from and optimize accordingly. In terms of reporting, they are the best we've got so far, scheduling options are great.

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Google Ad Manager is like an angel coming into your organization to save you when you've been battered, beaten, and bruised. The entire UI is a wonderful breath of fresh air. It just "works" where ONE doesn't. The costs, the learning curve, the data organization all outweigh EVERY SINGLE feature of ONE by AOL.

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• ROI is harder to track due to reporting/column & time frame default tech in my humble opinion but generally better results when compared to other products
• Since the interface is difficult to navigate and paid search is a reactive medium, can produce barriers to change.

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• AdTech helps us determine where to steer our audience, and where to project our next campaign.
• AdTech helps us view data based on user likes, clicks, and analyze trends among our audience.
• What I don't like about AdTech is that it can sometimes put some people out of a job, as it streamlines work to the point that some on payroll may be...well, unnecessary.

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