Shopify vs. Webflow

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Shopify
Score 9.1 out of 10
N/A
Shopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.
$39
per month
Webflow
Score 8.8 out of 10
N/A
Webflow is a Website Experience Platform for modern marketing teams, used to visually build, manage, and optimize websites that offer both the consumer experience teams expect and enterprise-grade performance and scale.
$18
per month
Pricing
ShopifyWebflow
Editions & Modules
Basic Shopify
$39
per month
Grow
$105
per month
Advanced
$399
per month
Shopify Plus
2,000
per month
Shopify Plus
2,300
per month
Basic
$18
per month
CMS
$29
per month
Ecommerce - Standard
$42
per month
Business
$49
per month
Ecommerce - Plus
$84
per month
Ecommerce - Advanced
$235
per month
Offerings
Pricing Offerings
ShopifyWebflow
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsA 25% discount is offered for annual billing.Up to a 22% discount available for annual pricing.
More Pricing Information
Community Pulse
ShopifyWebflow
Features
ShopifyWebflow
Online Storefront
Comparison of Online Storefront features of Product A and Product B
Shopify
8.7
Ratings
10% above category average
Webflow
-
Ratings
Product catalog & listings9.50 Ratings00 Ratings
Product management8.70 Ratings00 Ratings
Bulk product upload8.60 Ratings00 Ratings
Branding8.80 Ratings00 Ratings
Mobile storefront8.80 Ratings00 Ratings
Product variations9.00 Ratings00 Ratings
Website integration8.60 Ratings00 Ratings
Visual customization8.00 Ratings00 Ratings
CMS8.00 Ratings00 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
Shopify
7.9
Ratings
3% above category average
Webflow
-
Ratings
Abandoned cart recovery7.90 Ratings00 Ratings
Checkout user experience7.80 Ratings00 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
Shopify
9.6
Ratings
15% above category average
Webflow
-
Ratings
eCommerce security9.60 Ratings00 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
Shopify
8.4
Ratings
9% above category average
Webflow
-
Ratings
Promotions & discounts9.20 Ratings00 Ratings
Personalized recommendations8.40 Ratings00 Ratings
SEO7.60 Ratings00 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
Shopify
8.2
Ratings
2% above category average
Webflow
-
Ratings
Multi-site management6.70 Ratings00 Ratings
Order processing9.80 Ratings00 Ratings
Inventory management7.80 Ratings00 Ratings
Shipping7.80 Ratings00 Ratings
Custom functionality8.60 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
Shopify
-
Ratings
Webflow
7.1
Ratings
13% below category average
Role-based user permissions00 Ratings7.10 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Shopify
-
Ratings
Webflow
7.0
Ratings
8% below category average
API00 Ratings7.00 Ratings
Internationalization / multi-language00 Ratings7.00 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Shopify
-
Ratings
Webflow
9.3
Ratings
19% above category average
WYSIWYG editor00 Ratings10.00 Ratings
Code quality / cleanliness00 Ratings10.00 Ratings
Admin section00 Ratings10.00 Ratings
Page templates00 Ratings10.00 Ratings
Library of website themes00 Ratings10.00 Ratings
Mobile optimization / responsive design00 Ratings10.00 Ratings
Publishing workflow00 Ratings9.00 Ratings
Form generator00 Ratings5.00 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Shopify
-
Ratings
Webflow
7.9
Ratings
7% above category average
Content taxonomy00 Ratings8.60 Ratings
SEO support00 Ratings9.80 Ratings
Bulk management00 Ratings7.10 Ratings
Availability / breadth of extensions00 Ratings8.00 Ratings
Community / comment management00 Ratings6.00 Ratings
Best Alternatives
ShopifyWebflow
Small Businesses
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
ManageWP
ManageWP
Score 10.0 out of 10
Medium-sized Companies
Shopify Plus
Shopify Plus
Score 9.0 out of 10
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
Enterprises
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ShopifyWebflow
Likelihood to Recommend
8.2
(0 ratings)
8.8
(0 ratings)
Likelihood to Renew
9.2
(0 ratings)
-
(0 ratings)
Usability
10.0
(0 ratings)
9.0
(0 ratings)
Availability
10.0
(0 ratings)
1.0
(0 ratings)
Performance
-
(0 ratings)
1.0
(0 ratings)
Support Rating
10.0
(0 ratings)
6.5
(0 ratings)
Implementation Rating
10.0
(0 ratings)
-
(0 ratings)
Product Scalability
-
(0 ratings)
1.0
(0 ratings)
User Testimonials
ShopifyWebflow
Likelihood to Recommend
Shopify is perfect for companies who are looking to run a simple-to-medium base e-commerce system and aren't looking to get too fancy with integrations. Those companies, though, that have more complex integrations (especially with checkout) might be better off using another e-com system out there where you have access to the full core code.
Read full review
The good outweighs the bad. I love how my webpage works, and it fulfills everything that I was trying to accomplish. The ability to tag and distribute content across the site saves a lot of time and energy. I just wish that custom elements were easier to reuse across pages and that it weren't so hard to figure out. This tool is better suited for someone who knows what they are doing, rather than a beginner.
Read full review
Pros
  • Constant support and guidance on global policies that might affect your business
  • Flexible app integrations with an open storefront to allow developers to create helpful services for businesses as they grow
  • Extremely customizable - allowing a business to shine and operate in their own unique way
Read full review
  • Easy to use and customize CMS.
  • Develop engaging CSS interactions and JavaScript animations visually.
  • Several competitively priced hosting tiers are available and all use AWS servers and Fastly CDN.
  • Code can be exported to be used with other CMS platforms such as WordPress, or E-Commerce platforms such as Shopify.
Read full review
Cons
  • Basic requests for store management are not out of the box. Shopify puts a lot of stock in their apps and app partners to bring some of the features that I expected to be out of the box. I've used Shopify for multiple clients and ran into roadblocks for each when we were unable to do basic things. Sometimes the apps are free and it's no big deal. Other times you have to pay for another service to do something as basic as set up stock out reports and notifications.
  • Their support/team communication is poor. Again, working on multiple stores with license on all their levels and the support was consistently unresponsive or unhelpful.
  • If you're a partner managing multiple stores, the log-in between the partner dashboard and your individual stores is confusing. I'm often found in a loop searching for the right place to log in because you can't access the stores you are a partner on in the same way as the other Shopify stores. Seems minor, but it's a frustrating thing I encounter often.
Read full review
  • The Content Management System needs improvement. In my experience, it's very difficult to organise all our content at big volumes. We want to create a resources section where we can categorize our content but there isn't an easy or intuitive way to do it
  • In my opinion, it's incredibly difficult to create tables in an article
  • You have to do custom coding for anchor links within an article and it's time consuming and, in my opinion, super annoying
  • Website designs are not responsive we need to keep designing a separate mobile version
  • In my opinion, Formatting content in articles is annoying compared to other CMSs like Wordpress, Shopify, Wix, Blogger, etc. Worst experience I've had.
  • Changes to the nav bar on the homepage do not reflect universally, we needed to do the same changes all over again for our blog and mobile
  • Content editors need to keep logging in every time they add content
Read full review
Likelihood to Renew
Nothing we have used in the past or have seen thus far even comes close to offering what we get with Shopify Plus, especially for the price. You cannot even come close to getting what we are getting at the price we pay. We are beyond thrilled and Shopify Plus meets and exceeds all of our needs and expectations. We love it!
Read full review
It's the perfect balance of GUI and code control
Read full review
Usability
It is fairly easy to use Shopify regardless of what task you are attempting to perform. Most things are customizable to a degree without requiring coding ability. I have very limited coding experience and have still been able to navigate my way around changing features of the website that require edits to the code with the use of AI and trial-and-error. This previously wasn't possible with the WooCommerce platform.
Read full review
With a little education, I find Webflow incredibly easy to use. As previously mentioned, the Webflow University video library is amazing so anything you need help with is already available. That said, I do feel like it is a relatively steep learning curve and would be even steeper for someone who is completely new to Web Development, which is why I gave it the score I did.
Read full review
Reliability and Availability
Shopify support is always available when you need them.
Read full review
In my experience, their customer service is an absolute joke, I tried reaching out to them they took forever. I had to keep following up with them as if they never received it in the first place. It’s a new platform, so guidance is needed. Tried the university they offer, in my opinion, it is completely useless, I would just completely move on from this website.
Read full review
Performance
Shopify website speed is quite impressive. Even if we integrate couple apps, it does not hamper the site speed.
Read full review
In my opinion, it is horrible, the rendering takes forever. I have the newest MacBook and the platform will still lag and slow down on me. I’m not a developer, I am a designer which makes it worst because I am using the features they are providing not extra coding features. In my opinion, it is a horrible platform really, stay away.
Read full review
Support Rating
In terms of support I give Shopify a 9 out of 10 because they're always very friendly and thorough, and they personally can't solve my problem for me they always point me in the proper direction with the proper information I need to move forward
Read full review
I haven't had to engage them from a support perspective; however, there is a considerable user community for tips/ideas/troubleshooting and the like. I believe the Pro plan supports additional resources but we didn't find that the cost justified the outcome. Overall the need for support has been relatively minor.
Read full review
Online Training
Shopify offered us several trainings to setup a Shopify store, how to build a brand, SEO, product photography etc. All this content have been super helpful in our journey.
Read full review
No answers on this topic
Implementation Rating
Just start now and make the switch, the sooner the better. You will love it and it is really a simple process
Read full review
No answers on this topic
Alternatives Considered
Shopify out of the box had more features and did what we were looking to do that BigCommerce could not do without extensive customizations using a third-party vendor. That made it a very easy choice to switch to Shopify. Most of the customizations needed in Shopify we were able to do ourselves.
Read full review
So, Webflow gave me the freedom that other platforms didn't in terms of not needing to code (in comparison to WordPress), and the site looks like a professional page rather than a generic average one, and then in terms of having more than just writing key findings (in comparison to medium) like a site that feels unique and sophisticated. Finally, all in all, Webflow is harder at start but the results are eye pleasing and its totally worth the time.
Read full review
Scalability
Shopify has basic to high-end plans. The plans grow with the brand`s growth and I love that about Shopify.
Read full review
I feel it doesn’t perform the way it’s supposed to and it doesn’t have any beneficial factors to it. In my opinion, there is no reason to use a platform like this when Wix and Shopify, and WordPress exist. I believe Webflow is a platform that shouldn’t exist and it’s only popular because of the hype it received. I tried it and hate it completely.
Read full review
Return on Investment
  • It got the store up quickly so the client could start selling. She was previously selling products on Etsy and Facebook and wanted to consolidate everything onto one website, so the main thing Shopify solved was to reduce the store owner's time in managing all her products on multiple sites. Also, we had previously built a website on Wix with all the custom functionality and branding she needed - a truly great, high-end website - but it performed so slowly that it was unusable. So the speed at which Shopify can be set up and then works on the page is appreciable.
  • The website was manageable by the client - she could figure the system out herself after a while so she saved money on costs for hiring developers. She did have to hire developers to customize some of the plug-ins but costs are all relative; it wasn't a high investment compared to building a full e-commerce website. With the complexity and size of her product base and the functionality and branding she wanted to have in a website, and the potential of her business, she would have needed to invest well over $10,000 to get to where she really needs to be. In the end she kept the budget under $5000.00.
  • Costs kept climbing with plug-ins having to be added with everything. My client became more involved in building the website and began to try multiple plugins, and she did not have the skill base to evaluate the plugins functionalities so she chose plugins that did not do everything she needed, and then ended up paying the plugin developers to customize the plugins. So on one hand, it's pretty amazing to be able to bring up an e-commerce website as quickly as a week or so, but on the other hand if you need anything customized or deeper functionality in regards to product searching and filtering on the web page, and management on the backend, it quickly goes beyond the skills of the average person to manage, and above their expected budget as well. In the end my client really did not get anything close to the functionality for the website we had originally envisioned.
  • Shopify was the easiest way we could find to bring the client's products to a global market. We evaluated several other platforms and the functionality simple did not seem to be adequate, so Shopify seemed like the only solution that could do enough of what we needed and still stay within this client's budget. Really the problem in this project was not platform per se but that the budget wasn't large enough. Shopify managed to provide a solution for an ecommerce store with thousands of products on a tiny budget, so in the sense of pure functionality it provided the best value of all the platforms we evaluated. The solution still isn't big enough for this client's business though so, without having insights into this client's post-build sales results, my guess is that because her new website did not make her products easier to sort through, and she likely didn't have much more budget left to invest in SEO and other marketing of the website, her sales probably didn't increase substantially as a result of having built the website. So I think this project all in all did not likely have a high ROI.
Read full review
  • Work quality output has improved as Webflow helps bridge the gap between design and development.
  • Lower overall development costs mean more client budget can be allocated to strategy and creative.
  • Faster turnarounds result in shorter billing cycles, which improve agency cashflow.
Read full review
ScreenShots