TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    SEOTesting.com

    Score10 out of 10
    N/ASEOTesting.com is an online SEO research tool used to grow search traffic through testing & experimentation.

    $50

    per month

    SpyFu

    Score7 out of 10
    N/ASpyFu is the eponymous SEO and PPC research platform from the company in Scottsdale, Arizona focused on "spying" on competitors, or basically using their behaviors to refine your own through keyword and content analysis, and backlink poaching. This positional search engine optimization and paid listings management platform touts the ability to lower costs and raise rankings via a Kombat-oriented approach... basically a cute way of saying "it makes comparisons" of how well your site does in niche…

    $39

    per month

    Pricing
    SEOTesting.comSpyFu
    Editions & Modules
    Single Website
    $50
    per month
    Medium (5 Websites)
    $125
    per month
    Large (20 Websites)
    $375
    per month
    Enterprise
    price on request
    Basic
    $39
    per month
    Professional
    $79
    per month
    Team
    $299
    per month
    Offerings
    Pricing Offerings
    SEOTesting.comSpyFu
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    SEOTesting.comSpyFu
    Considered Both Products
    Sanitycheck.io Limited (SEOTesting.com)
    No answer on this topic
    SpyFu
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    97%
    Would buy again
    28 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    27 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    29 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    21 Answers
    Implementation went as expected
    No answers on this topic
    96%
    Implementation went as expected
    22 Answers
    Features
    SEOTesting.comSpyFu
    SEO
    Comparison of SEO features of SEOTesting.com and SpyFu
    Feature
    SEOTesting.com
    10.0
    2 Ratings
    25% above category average
    SpyFu
    6.6
    52 Ratings
    16% below category average
    Keyword analysis10.01 Ratings7.052 Ratings
    Backlink management10.01 Ratings6.040 Ratings
    SERP ranking tracking10.02 Ratings6.044 Ratings
    Page grader10.02 Ratings7.829 Ratings
    Competitive analysis10.01 Ratings7.051 Ratings
    Site audit / diagnostics10.01 Ratings7.232 Ratings
    Site recommendations10.02 Ratings6.031 Ratings
    Task management10.02 Ratings6.120 Ratings
    SEO Channels
    Comparison of SEO Channels features of SEOTesting.com and SpyFu
    Feature
    SEOTesting.com
    10.0
    2 Ratings
    27% above category average
    SpyFu
    5.8
    39 Ratings
    27% below category average
    Local SEO10.01 Ratings5.033 Ratings
    Social SEO10.01 Ratings5.028 Ratings
    Mobile SEO10.01 Ratings8.029 Ratings
    Global SEO10.02 Ratings5.035 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of SEOTesting.com and SpyFu
    Feature
    SEOTesting.com
    10.0
    2 Ratings
    17% above category average
    SpyFu
    7.2
    28 Ratings
    16% below category average
    Multi-domain support10.02 Ratings6.028 Ratings
    Integration with web analytics tools10.02 Ratings8.518 Ratings
    Best Alternatives
    SEOTesting.comSpyFu
    Small Businesses
    Nozzle
    Score10 out of 10
    Nozzle
    Score10 out of 10
    Medium-sized Companies
    Advanced Web Ranking
    Score8.2 out of 10
    Advanced Web Ranking
    Score8.2 out of 10
    Enterprises
    Google Search Console
    Score9 out of 10
    Google Search Console
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    SEOTesting.comSpyFu
    Likelihood to Recommend
    10.0
    (3 ratings)
    7.0
    (62 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (10 ratings)
    Usability
    10.0
    (1 ratings)
    7.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    7.6
    (13 ratings)
    User Testimonials
    SEOTesting.comSpyFu
    Likelihood to Recommend
    Sanitycheck.io Limited (SEOTesting.com)
    SEOTesting.com is great in monitoring the results of implemented SEO optimisations. SEOTesting.com also has extensive content analysis reports that make it really easy to find long hanging fruits for content optimisation. However, I would not recommend SEOTesting.com for rank tracking and it has no tools for technical SEO. But if you pair SEOTesting.com with some other SEO tools of your preference, you get a really valuable toolset with decent pricing.
    Read full review
    SpyFu
    If you have a Google ads PPC campaign and then I would say this is more or less essential if you want to know what your competitors are doing. You can get very useful data out of it even if you subscribe for one month. And the pricing is very reasonable. Even if you don't use Google ads, I would say this is still useful for your SEO/SMO team since it gives you a great idea of what keywords and traffic your competitors are working on.
    Incentivized
    Read full review
    Pros
    Sanitycheck.io Limited (SEOTesting.com)
    • Visualization of data
    • Tracking changes to website over time
    • Provides p-values for change impacts, helping you to sort out whether your "result" is just random noise
    Read full review
    SpyFu
    • Keeping a tab on competitors organic and inorganic activities
    • Helps identify where the competitor is getting the backlinks from.
    • Identify competitors top content and the keywords that's bringing them traffic
    • Get proper information of their current and past ADS run on Google.
    Incentivized
    Read full review
    Cons
    Sanitycheck.io Limited (SEOTesting.com)
    • SEOTesting.com is NOT all-in-one SEO tool. But what it does, it does really well.
    • Rank Tracking requires to fill landing page per keyword. That doesn't make sense as the desired landing page is not always the best ranking landing page for each keyword.
    • Dashboards timelines should have some options to select only the desired timeframe. Then it would be sometimes easier to look at only the last two months for example.
    Read full review
    SpyFu
    • As with any database, their keyword database has limits, so the data returned is relative to their database, not necessarily the full picture.
    • When SpyFu database or scoring chances, the data provided can spike, thus causing confusion among stakeholders, we're reporting to.
    Incentivized
    Read full review
    Likelihood to Renew
    Sanitycheck.io Limited (SEOTesting.com)
    No answers on this topic
    SpyFu
    Love this tool but would like insights from all 3 major search engines not just Google. I would also like deeper understanding of the placement for local businesses on Google Places/Maps. Insight into mobile search rankings and best landing pages per industry would also help :) Overall, SpyFu is a necessity for serious search marketers.
    Read full review
    Usability
    Sanitycheck.io Limited (SEOTesting.com)
    The account person is quick to respond, though issues reported required support of other teams with no SLA. The data is easily comprehensible and the platform is incredibly versatile. Sometimes scanning problems take weeks to diagnose and fix. The learning curve for SEOTesting.com is minimal
    Read full review
    SpyFu
    SpyFu is an easy to use tool, and has a self -explanatroy dashborad to generate the data needed to provide insights into any B2B SEO and PPC campaign. It is not comprehensive, but it certainly provides good enough insight to make it a valuable part of any agency tool stack
    Incentivized
    Read full review
    Support Rating
    Sanitycheck.io Limited (SEOTesting.com)
    No answers on this topic
    SpyFu
    SpyFu comes with a link to tutorial videos. I recommend you watch them. The software is capable of so much you really need to watch the videos and learn how to get the most out of it. When I have a question 90% of the time it's there. When it isn't, and I reach out to them, support is always quick and concise.
    Incentivized
    Read full review
    Alternatives Considered
    Sanitycheck.io Limited (SEOTesting.com)
    SEOTesting.com is a very specific, focused too. It's not "better than" the other tools. It does something they don't do well: gets data from your SEO results out into an easily-read, easily-reported format so you can 1. learn from what's working and what's not 2. show your team what success & failure look like 3. demonstrate to your boss/client the short-run benefits of investing in SEO Search Console has all the data in it. In fact, SEOTesting.com gets its data from Search Console. But you are going to waste your time and your colleagues time if you try to monitor granular, week-by-week progress for different pages in Search Console. SEOTesting is awesome at that. Use Ahrefs and/or Semrush to get ideas on how to improve your website's content and tech SEO. Then make the changes. Then use SEOTesting.com to find out if it worked!
    Read full review
    SpyFu
    I was surprised to find I preferred Semrush when it comes to keyword research. SpyFu is great (and less expensive than Semrush), but I felt the data Semrush provided was vaster than SpyFu. I was able to get more competitors spending insights in Semrush than SpyFu. Overall, I liked the ability to use both in our keyword research for both paid and organic marketing.
    Incentivized
    Read full review
    Return on Investment
    Sanitycheck.io Limited (SEOTesting.com)
    • I get more results
    • I get results faster
    • I get data to present the results to client
    Read full review
    SpyFu
    • Helping us track our ranking.
    • It helps solve the problem of ambiguity when it comes to Google Ads. It makes the strategy more clear.
    • You can sift through lots of different online analytics to find the information, but it takes way too long. SpyFu has it all in one place!
    Incentivized
    Read full review
    ScreenShots