SEOTesting.com is fantastic for my specific scenario. I'm on a small marketing team where I'm currently the only SEO-focused member, and I'm just starting to ramp up our SEO efforts. I need to quickly report SEO results to my leader and team members, in a way that is visual and yet makes it easy to drill down into the data. SEOTesting.com makes that easy & even fun.
SEOTesting.com is NOT all-in-one SEO tool. But what it does, it does really well.
Rank Tracking requires to fill landing page per keyword. That doesn't make sense as the desired landing page is not always the best ranking landing page for each keyword.
Dashboards timelines should have some options to select only the desired timeframe. Then it would be sometimes easier to look at only the last two months for example.
The account person is quick to respond, though issues reported required support of other teams with no SLA. The data is easily comprehensible and the platform is incredibly versatile. Sometimes scanning problems take weeks to diagnose and fix. The learning curve for SEOTesting.com is minimal
I can't replace any other tool with SEOTesting.com, but SEOTesting.com has plenty of valuable features that any other tool doesn't have. I use id daily along with the other tools in my toolset.