SEOTesting.com vs. Similarweb

SEOTesting.com is great in monitoring the results of implemented SEO optimisations. SEOTesting.com also has extensive content analysis reports that make it really easy to find long hanging fruits for content optimisation. However, I would not recommend SEOTesting.com for rank tracking and it has no tools for technical SEO. But if you pair SEOTesting.com with some other SEO tools of your preference, you get a really valuable toolset with decent pricing.

Similarweb is our go-to tool for SEO research. We can identify high-value keywords, track our rankings, and monitor changes in our website's traffic. This data is invaluable for optimizing our content and ensuring we rank high on search engine results pages.

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• Visualization of data
• Tracking changes to website over time
• Provides p-values for change impacts, helping you to sort out whether your "result" is just random noise

• Competitive Analysis: Similarweb has provided us with a comprehensive toolkit for analyzing web traffic and audience behavior for various sports teams, leagues, and players. We can compare and contrast their online presence, helping us gain a competitive edge by understanding their digital strategies.
• Sponsorship Decisions: Making informed sponsorship decisions is vital in sports. Similarweb assists us in evaluating potential sponsorships by providing insights into the online presence and reach of potential partners.
• Audience Demographics: One of the standout features of Similarweb is its ability to provide detailed audience demographics. We can pinpoint the age groups, locations, and interests of online visitors, which is crucial for tailoring content, promotions, and sponsorship deals effectively.

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• SEOTesting.com is NOT all-in-one SEO tool. But what it does, it does really well.
• Rank Tracking requires to fill landing page per keyword. That doesn't make sense as the desired landing page is not always the best ranking landing page for each keyword.
• Dashboards timelines should have some options to select only the desired timeframe. Then it would be sometimes easier to look at only the last two months for example.

• Sometimes I find it takes time to find exactly where a certain analysis I had looked at previously is when I go to replicated. Website could be streamlined that way.
• You can only compare 5 companies at a time on the website but often I'd like to compare more. You can always download the data to compare two different searches, but that adds time.

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I use it every single day and its essential to succeeding in my role

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The account person is quick to respond, though issues reported required support of other teams with no SLA. The data is easily comprehensible and the platform is incredibly versatile. Sometimes scanning problems take weeks to diagnose and fix. The learning curve for SEOTesting.com is minimal

Similarweb is a very easy to use tool and gives us data on the go. It takes only a few clicks to get the relevant data. However, I have deducted 2 points as it only allows us to add 5 websites at a time on the platform, and data availability is only for the last 37 months.

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Support is just helpful and effective when you need them; we have only needed to contact them once about a misunderstanding while setting up our Market Analysis. Since we don't really contact them too often, it's hard to offer anything but a positive rating from the single positive experience we had with tech support.

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We liked it, things can always be better

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SEOTesting.com is a very specific, focused too. It's not "better than" the other tools. It does something they don't do well: gets data from your SEO results out into an easily-read, easily-reported format so you can 1. learn from what's working and what's not 2. show your team what success & failure look like 3. demonstrate to your boss/client the short-run benefits of investing in SEO Search Console has all the data in it. In fact, SEOTesting.com gets its data from Search Console. But you are going to waste your time and your colleagues time if you try to monitor granular, week-by-week progress for different pages in Search Console. SEOTesting is awesome at that. Use Ahrefs and/or Semrush to get ideas on how to improve your website's content and tech SEO. Then make the changes. Then use SEOTesting.com to find out if it worked!

Whilst data.ai has strong app competitor intelligence data, Similarweb do a better job of showing the upstream and downstair behaviour across desktop and mobile web. Additionally, Similarweb's channel marketing mix goes deeper and allows us to understand a wider set of channels and be able to get a holistic understanding of our overall marketing strategy performance

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• I get more results
• I get results faster
• I get data to present the results to client

• Boosting Organic Search Traffic: By leveraging the data and insights provided by Similarweb PRO, we have helped several businesses significantly improve their traffic from organic search. The platform's keyword research, competitor analysis, and market trend identification capabilities have enabled us to create tailored and effective SEO strategies for our clients, resulting in increased visibility and traffic growth.
• Securing New Projects: Similarweb PRO's unique insights have given us a competitive edge in the consulting space, allowing us to secure projects by offering valuable information that other firms could not provide. Our ability to analyze competitors' strategies, track market trends, and assess marketing channel effectiveness using Similarweb PRO's data has made us stand out among other consulting firms, ultimately leading to new business opportunities and project wins.

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Invited by the Vendor

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info