Keap vs. SeoSamba Marketing Operating System

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Keap
Score 6.1 out of 10
N/A
Keap is a small business-focused, comprehensive sales and marketing platform which combines basic contact management, CRM, marketing automation, and e-commerce capabilities into a single, subscription-based SaaS product.
$199
per month
SeoSamba Marketing Operating System
Score 8.0 out of 10
Small Businesses (1-50 employees)
SeoSamba Marketing Operating System (formerly SambaSaaS) is cloud marketing software that includes tools that let users automate search engine optimization (SEO), schedule social media marketing posts across LinkedIn, Twitter, Facebook and Instagram, manage business reputation across 100+ directories by responding to reviews, as well as create and send email newsletters. It also enables users to publish content; broadcast press releases; track inbound phone and form leads; monitor Google Ads…
$5
per local number
Pricing
KeapSeoSamba Marketing Operating System
Editions & Modules
Pro
$199.00
per month
Max
$289.00
per month
Max Classic
Contact Us
per year
Call tracking & Dynamic Number Insertion
$5
per local number
Standard monthly license
$109
per domain
Offerings
Pricing Offerings
KeapSeoSamba Marketing Operating System
Free Trial
YesNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptional$299 per installation
Additional DetailsAll plans with 1 user and 500 contacts. The price is $30.00 for each additional user.You can take advantage of many SeoSamba's Marketing Operating System (MOS) features regardless of your website platform. However, MOS offers even more functionalities when your website is also powered by WordPress, SeoToaster CMS, SeoToaster E-commerce or SeoToaster Ultimate CRM. SeoSamba offers migration package with or without look & feel re-design, but always including a comprehensive search engine optimization process that is implemented on your behalf. What's unique about it? SeoSamba benchmarks your existing search ranking positions, and offers a 60 days post-release improvement guarantee. Migration packages costs vary usually between $1500 and $2500 range or most small businesses clients.
More Pricing Information
Community Pulse
KeapSeoSamba Marketing Operating System
Features
KeapSeoSamba Marketing Operating System
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Keap
7.7
Ratings
14% below category average
SeoSamba Marketing Operating System
-
Ratings
Task management8.80 Ratings00 Ratings
Billing and invoicing management7.40 Ratings00 Ratings
Reporting7.10 Ratings00 Ratings
Automated CRM activity logging6.40 Ratings00 Ratings
Sales pipeline management9.10 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Keap
7.0
Ratings
16% below category average
SeoSamba Marketing Operating System
8.0
Ratings
5% above category average
WYSIWYG email editor9.00 Ratings00 Ratings
Dynamic content8.90 Ratings7.30 Ratings
Landing pages5.90 Ratings8.20 Ratings
A/B testing6.40 Ratings00 Ratings
Mobile optimization6.30 Ratings9.10 Ratings
Email deliverability reporting7.50 Ratings00 Ratings
List management8.40 Ratings00 Ratings
Triggered drip sequences9.00 Ratings7.30 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Keap
7.3
Ratings
12% below category average
SeoSamba Marketing Operating System
8.2
Ratings
5% above category average
Lead nurturing automation7.50 Ratings8.20 Ratings
Lead scoring and grading6.20 Ratings00 Ratings
Data quality management6.70 Ratings00 Ratings
Automated sales alerts and tasks7.30 Ratings8.20 Ratings
Automated follow-ups9.10 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Keap
7.7
Ratings
10% above category average
SeoSamba Marketing Operating System
8.2
Ratings
10% above category average
Calendaring8.30 Ratings8.20 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Keap
5.2
Ratings
28% below category average
SeoSamba Marketing Operating System
8.6
Ratings
16% above category average
Dashboards7.20 Ratings9.10 Ratings
Standard reports3.60 Ratings8.20 Ratings
Custom reports4.70 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Keap
5.5
Ratings
39% below category average
SeoSamba Marketing Operating System
7.7
Ratings
3% above category average
API4.70 Ratings8.20 Ratings
Role-based workflow & approvals6.40 Ratings7.30 Ratings
Customizability5.40 Ratings8.20 Ratings
Third-party software integrations7.30 Ratings00 Ratings
Mobile app for sales & marketing automation5.50 Ratings00 Ratings
Integration with Salesforce.com00 Ratings7.30 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Keap
-
Ratings
SeoSamba Marketing Operating System
9.1
Ratings
19% above category average
Social sharing and campaigns00 Ratings9.10 Ratings
Best Alternatives
KeapSeoSamba Marketing Operating System
Small Businesses
Salesmate
Salesmate
Score 10.0 out of 10
Vbout
Vbout
Score 9.9 out of 10
Medium-sized Companies
LocaliQ
LocaliQ
Score 9.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Enterprises
LeadSquared
LeadSquared
Score 7.3 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
KeapSeoSamba Marketing Operating System
Likelihood to Recommend
7.2
(0 ratings)
10.0
(0 ratings)
Likelihood to Renew
9.0
(0 ratings)
-
(0 ratings)
Usability
9.0
(0 ratings)
-
(0 ratings)
Availability
9.1
(0 ratings)
-
(0 ratings)
Performance
9.1
(0 ratings)
-
(0 ratings)
Support Rating
9.0
(0 ratings)
-
(0 ratings)
In-Person Training
9.1
(0 ratings)
-
(0 ratings)
Online Training
8.6
(0 ratings)
-
(0 ratings)
Implementation Rating
8.0
(0 ratings)
-
(0 ratings)
Configurability
2.0
(0 ratings)
-
(0 ratings)
Ease of integration
1.0
(0 ratings)
-
(0 ratings)
Product Scalability
9.1
(0 ratings)
-
(0 ratings)
Vendor post-sale
6.0
(0 ratings)
-
(0 ratings)
Vendor pre-sale
1.0
(0 ratings)
-
(0 ratings)
User Testimonials
KeapSeoSamba Marketing Operating System
Likelihood to Recommend
Keap is very good at contact management and automation creation but weaker at email campaign creation. I was particularly interested in a function where when manually entering a new contact, you are then able to email that contact using a premade HTML template. It will currently not do this. There is a workaround, but it is unnecessarily ponderous.
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The more pages you have, the better, if you choose SeoSamba. For us, it exceeds our needs as we're not fans of excess numbers of pages just to have a lot of pages. We find that distracting as the people "living" on a website either aren't finding anything compelling or are there to learn something, not to take any real action. The best scenario to use SeoSamba in is when you want to prioritize your creative team's time to create, and not to simply do a lot of maintenance of your site(s).
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Pros
  • Pricing: Keap Max Classic (formerly Infusionsoft) is affordable for nonprofits and small businesses and includes all the automation features we need!
  • Customer Support: Our onboarding and success coaches have been so helpful, taking into account some unique processes we have and finding solutions.
  • Updates: Keap is constantly providing more and better solutions!
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  • Automates multisite SEO, so we can stay focused on great content that attracts the right audience for our two entirely different strategic business units.
  • Eliminates the surprises we used to get with other plugins when Wordpress makes unannounced changes that crash other plugins.
  • Agile, easy to use, and saves hours of time and creative resources
  • Automates metric capture: site analytics, keyword/phrase capture, search engine page results etc...in an online dashboard (and it's free).
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Cons
  • More articles and videos on how to use the various functions of Keap
  • Having representatives designated to certain regions or companies for a point of contact when help is needed
  • More options when building the emails. While the click and drop options can be a plus, they can also be negative because you are limited to image and text sizing and positions
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  • It has a lot of features. So, it's kind of difficult to get started and to learn every feature in the software. However, once you get used to SambaSaaS, it's fairly easy to navigate.
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Likelihood to Renew
We have invested a lot into Infusionsoft and are using it to automate our processes and marketing. Changing CRMs would have a HUGE cost for us and based on our evaluations, the grass isn't greener elsewhere. Infusiosoft fits most of our needs and is slowly getting better each year. Their support is great and we will continue to use them until something much better comes around or our company outgrows a small business CRM.
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No answers on this topic
Usability
You do need to spend some time on-boarding and implementing the software in order to have full functionality. We were lucky - we had colleagues at the university with experience with Keap and then hired an intern familiar with the software to get us set up and ready to use it. We've had some functionality issues with it along the way and that has frustrated myself and the other uses in our department.
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No answers on this topic
Reliability and Availability
There have been few outages since we became a customer, and when they have technical issues they are typically resolved rapidly.
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No answers on this topic
Performance
I haven't had any performance issues with Infusionsoft. Every time I use the software everything seems to run quickly and smoothly.
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No answers on this topic
Support Rating
Generally, very responsive support for even our more complicated issues. We do have some open issues that we need resolutions on and that I understand are complicated and will take longer to resolve but the open issues are significantly impacting to our business.
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No answers on this topic
In-Person Training
This training is taught often to the lowest common denominator so as to help as many customers of theirs as possible. We do the training and coaching and implementations for our clients. But clients who I know who have been to their training get trained well. The gap that can exist lies in you doing your part and really investing in using and building out the application. The training and education is only as good as your willingness to apply it.
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No answers on this topic
Online Training
The results of training online are often based on how people learn. The training was great but with feature updates, you just have to get in there sometimes and do it! The training definitely lays a firm enough foundation for you to be successful even if its can't be updated with every feature update.
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No answers on this topic
Implementation Rating
If you do this by yourself it will likely take you 6-9 months to get it entirely set up, unless you have a full-time dedicated person handling it. I recommend hiring a prof service company to implement it for you. They should be able to do it all in 90 days or less.
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No answers on this topic
Alternatives Considered
Keap is fast. The learning curve is shorter and they have an academy for learning with videos quite extensive that explain a lot of different scenarios, specially when you need to customize scenarios of automations and segments. Is cheaper if you consider that this services CRM + Mailing don´t come often in one package and the realiability to send mails is quite good.
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Both Infusionsoft and SambaSaaS are popular email marketing tools. However, I chose SambaSaaS because it helped me manage multiple websites, social media accounts and create SEO-friendly landing pages
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Scalability
You get a lot of features included, but you don't need to use them all at once to start seeing an effect. When you are ready to use them, they are there. It also scales without costing too much money.
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No answers on this topic
Return on Investment
  • Automation has allowed us to be more engaged and invested in our customers by reminding us about birthdays and other important events in their lives so that we can celebrate with them.
  • We lacked the manpower to sell and distribute orders online before setting up the payments and automation features. We now collect $5k+ a week in lost sales through online ordering.
  • List cleaning functionality and engagment settings have allowed us to run a 40-50% email open rate that allows us to create an engaged community around local events and opportunities as well as sales and special offerings.
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  • It helped me automate my email marketing campaigns, so that I could generate more leads for my business.
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ScreenShots

Keap Screenshots

Screenshot of a Keap invoiceScreenshot of Screenshot of the entire sales pipeline displayed in one view.

SeoSamba Marketing Operating System Screenshots

Screenshot of User dashboard. Top screen.Screenshot of Social media marketing calendar monthly viewScreenshot of Content curation for social mediaScreenshot of Social media marketing publishingScreenshot of Automated search rankings positions reportScreenshot of Search Rankings Keywords data