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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    SEOGadget for Excel

    Score8 out of 10
    N/ASEOGadget for Excel is a search engine optimization software solution offered by Builtvisible UK.N/A

    SurferSEO

    Score6.1 out of 10
    N/ASurferSEO, from Polish company Surfer, is presented as a modern tool for SEOs and marketers for efficient and comprehensive on-page SEO optimization.N/A
    Pricing
    SEOGadget for ExcelSurferSEO
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    SEOGadget for ExcelSurferSEO
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    SEOGadget for ExcelSurferSEO
    SEO
    Comparison of SEO features of SEOGadget for Excel and SurferSEO
    Feature
    SEOGadget for Excel
    6.6
    1 Ratings
    16% below category average
    SurferSEO
    7.7
    2 Ratings
    1% below category average
    Keyword analysis7.01 Ratings8.02 Ratings
    Backlink management9.01 Ratings00 Ratings
    SERP ranking tracking6.01 Ratings10.01 Ratings
    Page grader7.01 Ratings8.02 Ratings
    Competitive analysis7.01 Ratings7.02 Ratings
    Site recommendations5.01 Ratings00 Ratings
    Task management5.01 Ratings3.01 Ratings
    Site audit / diagnostics00 Ratings10.01 Ratings
    SEO Channels
    Comparison of SEO Channels features of SEOGadget for Excel and SurferSEO
    Feature
    SEOGadget for Excel
    6.7
    1 Ratings
    13% below category average
    SurferSEO
    7.0
    1 Ratings
    8% below category average
    Local SEO7.01 Ratings6.01 Ratings
    Social SEO6.01 Ratings00 Ratings
    Global SEO7.01 Ratings8.01 Ratings
    Mobile SEO00 Ratings7.01 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of SEOGadget for Excel and SurferSEO
    Feature
    SEOGadget for Excel
    8.0
    1 Ratings
    6% below category average
    SurferSEO
    7.0
    1 Ratings
    19% below category average
    Multi-domain support7.01 Ratings7.01 Ratings
    Integration with web analytics tools9.01 Ratings00 Ratings
    Best Alternatives
    SEOGadget for ExcelSurferSEO
    Small Businesses
    Nozzle
    Score10 out of 10
    Nozzle
    Score10 out of 10
    Medium-sized Companies
    Advanced Web Ranking
    Score8.2 out of 10
    Advanced Web Ranking
    Score8.2 out of 10
    Enterprises
    Google Search Console
    Score9 out of 10
    Google Search Console
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    SEOGadget for ExcelSurferSEO
    Likelihood to Recommend
    7.0
    (1 ratings)
    8.0
    (2 ratings)
    User Testimonials
    SEOGadget for ExcelSurferSEO
    Likelihood to Recommend
    Builtvisible UK
    SEOGadget is ideal when using vendors like Moz and Majestic for analysis of your backlinks. It is not the tool to use if you need to gain more backlinks or want to increase your backlink. It can help you edit your backlink profile and understand where the links come from. It is probably ideal for in-house teams studying larger sites with lots of links and trying to understand their link partners, or an agency/freelancer that needs to import data from multiple sources to help clients with link profiles. It is not the tool to target new link opportunities, but with some ingenuity you could probably use it for this if you an access your competitor data. It's also good for anchor analysis which is something few teams really look into.
    Incentivized
    Read full review
    Surfer
    Surfer is well suited for:
    • Creating (and resisting) articles and web pages to increase their SEO relevancy for a keyword.
    • To identify NLP terms and the frequency of terms to be added to the page
    • To find internal linking opportunities
    • To plan pillar pages/topic clusters
    Surfer is not a tool for
    • Technical SEO
    • Crawl Audits
    • Serp / Keyword Tracking
    • Project Management
    Incentivized
    Read full review
    Pros
    Builtvisible UK
    • Authentication is simple and requires no real in-depth knowledge
    • Importing of data into Excel saves time and saves us an extra step which is really important
    • Working with the data we need to see is much easier and faster
    • Collects multiple sources and saves time logging in
    • Data analysis is simple and straight forward
    Incentivized
    Read full review
    Surfer
    • Analysis for on-page ranking factors
    • Competition analytics
    • NLP Analysis for webpage content
    • Content SEO scoring
    • Content editor with details about what to rank for
    • Plugin that helps with search data on Google
    Incentivized
    Read full review
    Cons
    Builtvisible UK
    • More flexibility in creating tables would be easier, as not all tables were able to be created this might be user error in some cases
    • More data imports would be nice this could be more of a one-and-done package, right now it only imports links
    • Added functionality to analyze data would be nice
    Incentivized
    Read full review
    Surfer
    • Can improve their algorithm to serve better for technical articles
    Read full review
    Usability
    Builtvisible UK
    No answers on this topic
    Surfer
    Because, I've been using this tool since many years and I haven't looked for any other tool when it comes to content optimization
    Read full review
    Alternatives Considered
    Builtvisible UK
    This includes more data and makes backlink analysis easier because you don't have to build sheets and tables from scratch. While it doesn't directly compare (it uses some of these services) it is better suited for the custom analysis of data and that is a big help when you do a lot of data manipulation. It's easier and more streamlined than Knime, and Knime does not allow you to import directly from Moz or Majestic so a step is saved here. It can't do as much as Knime but most of the things you want to do it can do, and you can do them faster.
    Incentivized
    Read full review
    Surfer
    Semrush's content and page optimisation tool is quite poor; it's not in the same bracket as Surfer. Frase is a good alternative from a cost perspective (if not paying the AI writing functions), it's cheaper, and Frase's keyword/topic heatmaps are quite unique. Sufer has a better UI and a shorter learning curve. It has an advantage in that it offers internal linking recommendations, which Frase lacks. Surfer also has limited competitor analysis (backlinks and page speed), which Frase does not. Both tools allow you to choose the number of competitors on the SERPS
    Incentivized
    Read full review
    Return on Investment
    Builtvisible UK
    • It is hard to quantify this realistically but it does save time and that is big
    • Importing data is a time suck, so the only real advantage here is the ability to do two or three imports instantly without downloading and visiting three sites, this could be expanded for even more ROI
    • We haven't had any negative impacts as this is mainly a time saver
    Incentivized
    Read full review
    Surfer
    • SuferSEO has helped us rank in the top 10 for results that are over 1M in search volume
    • SurferSEO gives our team the ability to rank quicker than without the tool
    • SurferSEO helps us close prospects by showing them the depth of our analysis and knowledge.
    • SurferSEO makes our agency look and feel like a professional that knows what they are doing
    Incentivized
    Read full review
    ScreenShots