SendPulse vs. Twilio SendGrid

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
SendPulse
Score 3.7 out of 10
N/A
SendPulse is an integrated messaging platform providing user communication that includes emails, SMS, web push, SMTP, and user management.. This solution includes 15,000 free emails with up to 2,500 subscribers per month.N/A
Twilio SendGrid
Score 8.4 out of 10
N/A
Twilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber. Twilio SendGrid Marketing Campaigns aims to help users by providing: MORE EFFICIENT EMAIL BUILDING The campaign building process is free from frustrating, rigid step-by-step wizards that slow users down. The vendor says…
$15
per month
Pricing
SendPulseTwilio SendGrid
Editions & Modules
No answers on this topic
Basic
$15
per month
Advanced
$60
per month
Free
Free
Offerings
Pricing Offerings
SendPulseTwilio SendGrid
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPricing starts from $9 a month and depends on the number of messages sent.
More Pricing Information
Community Pulse
SendPulseTwilio SendGrid
Features
SendPulseTwilio SendGrid
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
SendPulse
4.0
Ratings
66% below category average
Twilio SendGrid
7.1
Ratings
11% below category average
WYSIWYG email editor2.00 Ratings7.00 Ratings
Dynamic content1.00 Ratings6.80 Ratings
Ability to test dynamic content4.00 Ratings5.60 Ratings
A/B testing3.00 Ratings7.20 Ratings
Mobile optimization2.00 Ratings7.00 Ratings
Email deliverability reporting7.00 Ratings7.40 Ratings
List management6.00 Ratings7.60 Ratings
Triggered drip sequences7.00 Ratings7.20 Ratings
Landing pages00 Ratings8.00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
SendPulse
4.7
Ratings
48% below category average
Twilio SendGrid
7.6
Ratings
1% below category average
Dashboards5.00 Ratings7.40 Ratings
Standard reports7.00 Ratings8.20 Ratings
Custom reports2.00 Ratings7.20 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
SendPulse
-
Ratings
Twilio SendGrid
8.1
Ratings
1% above category average
URL Validation00 Ratings7.40 Ratings
Link Tracking00 Ratings8.20 Ratings
Image Validation00 Ratings9.00 Ratings
Inbox Display00 Ratings7.80 Ratings
Email Accessibility Tools00 Ratings7.80 Ratings
Spelling and Grammar Check00 Ratings8.20 Ratings
Spam Testing00 Ratings8.20 Ratings
Email Previews00 Ratings8.60 Ratings
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SendPulseTwilio SendGrid
Small Businesses
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Medium-sized Companies
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Score 10.0 out of 10
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Score 10.0 out of 10
Enterprises
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Score 9.4 out of 10
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Score 9.4 out of 10
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User Ratings
SendPulseTwilio SendGrid
Likelihood to Recommend
1.0
(0 ratings)
7.8
(0 ratings)
Likelihood to Renew
9.1
(0 ratings)
7.0
(0 ratings)
Usability
3.0
(0 ratings)
8.2
(0 ratings)
Support Rating
9.1
(0 ratings)
3.0
(0 ratings)
Implementation Rating
8.2
(0 ratings)
-
(0 ratings)
User Testimonials
SendPulseTwilio SendGrid
Likelihood to Recommend
In my department it is very well suited. It is one of the best application for sending weekly newsletters to my clients. I use it to send important market information to my clients on a regular basis. The kind of templates it provides me I fill with adequate information for my clients. It also allows me to present that information in a very organised manner.
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I think Sendgrid is a great tool for sending out emails of all types. I've primarily used it for transactional emails as we've had other solutions for marketing emails, but I'm sure it would do just a good job - there is a "Marketing" section within the app you can use. Sendgrid integrates really easily with the development frameworks I've used, such as Laravel and Lumen; I've also integrated it with Moodle with ease.
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Pros
  • I feel its User Interface is one of the strengths. It is very simple to operate. It is not necessary for any user to have good knowledge of newsletters design or e-mailer design to make a good and informative e-mail design on this software.
  • Its technical ability to send user's campaign to customer's Inbox is something which one can rely on. Its deliver-ability is almost 100 percent.
  • It gives detailed analysis of any campaign. And this feature is very necessary for any software to help its users to understand the outcome of that email activity. SendPulse is awesome in this feature. It gives you detailed statistics to analyse your campaign. Users can download these statistics in PDF and Excel format also.
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  • Drag and drop email designer for transactional emails - super nice even though I do code, it's much quicker and easier to implement without code.
  • Very simple implementation. Only a few lines of code need to be added in our backend and boom we were up and running in less than a day.
  • Listening to customer feedback. They regularly send emails about new features and ask for feedback to improve their software.
  • Some of the cheapest and best dedicated IPs.
  • Easy integration and setup between marketing and transactional emails. Super helpful to have everything in one place.
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Cons
  • I like its Drag and Drop function to design e-mailers but it lacks in some functionalities. Foe example when I write two different contents in a same box I need a line to show separation between my contents in the same box but this feature is unavailable in SendPulse.
  • They should include more fonts. Every product or service needs different kind of fonts to make a right impact on customers. With limited option of fonts it restricts user's creativity.
  • It is good to have templates to give users some idea for designing campaigns but here SendPluse has nothing much to offer. They have very limited number of templates.
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  • Actually viewing previous emails dispatched. SendGrid does not have this feature - although it provides numbers on emails dispatched within 3 days for the cheapest plan.
  • The service asks you to pay more (although a minimal amount) to have visibility on email activity upto 30 days in the past.
  • The API doesn't allow an export of a report of email activity over a period of time. It can be quite frustrating at times to be limited in this way.
  • Their customer support isn't the best. Certainly some room for improvement there.
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Likelihood to Renew
Because I love how easy and intuitive SendPulse is.
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No answers on this topic
Usability
I find that overall SendPulse is very intuitive to use and the support is there to help you out in case you don't find how to do what you wish to do. The drag and drop functionalities make it easy to create the newsletters you want. Every field is explained and small tutorials are included to show you how to create a new template, newsletter, etc. which makes it very easy to use.
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It has the potential to be really cool. However, it feels as if it was created by developers for developers (and I work with developers, yet even for me the instrument was somewhat not easy to use - just read SendGrid's help manuals...) However, if you are into data and your way of thinking is more mathematical rather than lyrical, you'll enjoy this instrument
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Support Rating
Every time I contacted the support team with a question or a problem, they were very fast in replying and helping me out solve it. Usually latest within 10 minutes I would receive a first answer, and the problem would get solved on the same day.
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Twilio SendGrid Email API is everything we want it to be, and we have no reason to look for any other solution. Features and pricing match exactly what we need. As developers for SaaS products, Twilio SendGrid Email API provides a great service. I hope that they stay this way and don't inflate the service with too many marketing oriented features, because there are other tools for that and Twilio SendGrid Email API is a API for sending email first and foremost.
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Implementation Rating
When implementing SendPulse, it is a good idea to have a transition phase where you still use both systems, in case anything goes wrong.
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No answers on this topic
Alternatives Considered
For SendPulse's price point, I consider their competition to be the likes of Mailchimp, ConstantContact, etc. While SendPulse rates roughly average across the board in all areas, for businesses looking for the cheapest option (which comes with a lack of features/quality), ConstantContact beats them. For quality/features/value, I'd say Mailchimp is the best option for small businesses.
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Twilio SendGrid is generally economical and thus can give better ROI compared to competitors and in a short period of time. Twilio SendGrid can be used for mass email campaigns and thus any marketer would prefer that for mass email marketing compared to say Outreach because Outreach is more of a sales tool and suitable for sending lesser emails.
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Return on Investment
  • Tapping NRI clients with this software helps me in generating good revenue in last financial year.
  • I grow my NRI database by 60 in last year. And this software played a major role in doing so.
  • It made brand building very easy among my clients.
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  • Switching to Sendgrid has saved us over $3000/year compared to using other platforms.
  • Sendgrid has saved us time as the process for creating email campaigns is so easy.
  • Because of the time and financial savings, we have been able to spend more time/money on creating more appropriate marketing strategies which, in turn, has generated more revenue.
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ScreenShots

SendPulse Screenshots

Screenshot of Desktop versionScreenshot of Mobile application for iPadScreenshot of Mobile application for Android