Send Social Media vs. Sprout Social

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Send Social Media
Score 7.5 out of 10
N/A
Send Social Media is a solution for managing, monitoring, tracking  and measuring marketing efforts. Users can post to over 30+ social media networks like Facebook, Twitter, LinkedIn, Google Plus, Pinterest, YouTube, SlideShare and more! Users can also manage their entire email marketing campaign as well as launch a mobile text messaging strategy. Additionally, users can monitor their brand across the web while measuring results with in-depth reports. This tool also enables users…
$79
Manage up to 200 profiles
Sprout Social
Score 8.6 out of 10
N/A
Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening for customers. Sprout also provides customer success and technical support, to deliver consistent value to all users. Any organization, regardless of size or industry, receives…
$199,249
per user/per month
Pricing
Send Social MediaSprout Social
Editions & Modules
Upgrade Your Account
$79
Manage up to 200 profiles
Standard
$199 annual / $249 monthly
per user/per month
Professional
$299 annual / $399 monthly
per user/per month
Advanced
$399 annual / $499 monthly
per user/per month
Free Trial
Free
for 30 days
Offerings
Pricing Offerings
Send Social MediaSprout Social
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup Fee$39 manage up to 100 profilesNo setup fee
Additional Details
More Pricing Information
Community Pulse
Send Social MediaSprout Social
Features
Send Social MediaSprout Social
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Send Social Media
6.7
Ratings
14% below category average
Sprout Social
7.6
Ratings
2% below category average
Boolean keyword searches6.00 Ratings7.40 Ratings
Filtering out noise/spam6.00 Ratings7.20 Ratings
Sentiment analysis8.00 Ratings7.20 Ratings
Broad channel coverage00 Ratings8.80 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Send Social Media
9.0
Ratings
11% above category average
Sprout Social
8.5
Ratings
6% above category average
Content planning and scheduling8.00 Ratings9.50 Ratings
Audience targeting9.00 Ratings7.60 Ratings
Content optimization10.00 Ratings8.20 Ratings
Workflow management9.00 Ratings8.70 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Send Social Media
9.0
Ratings
13% above category average
Sprout Social
8.0
Ratings
1% above category average
Automated routing and prioritization9.00 Ratings7.90 Ratings
Customer interaction histories9.00 Ratings8.00 Ratings
Bulk actions00 Ratings8.20 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Send Social Media
8.0
Ratings
3% above category average
Sprout Social
7.2
Ratings
7% below category average
Content marketing8.00 Ratings8.40 Ratings
Lead generation00 Ratings7.20 Ratings
Paid media management00 Ratings6.20 Ratings
Campaigns and promotions00 Ratings7.20 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Send Social Media
8.7
Ratings
3% above category average
Sprout Social
8.7
Ratings
3% above category average
Twitter8.00 Ratings9.00 Ratings
Facebook8.00 Ratings9.20 Ratings
LinkedIn9.00 Ratings9.00 Ratings
Google+9.00 Ratings7.70 Ratings
Instagram9.00 Ratings9.00 Ratings
Pinterest9.00 Ratings8.60 Ratings
YouTube9.00 Ratings8.00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Send Social Media
8.0
Ratings
1% above category average
Sprout Social
8.7
Ratings
10% above category average
Campaign success analytics8.00 Ratings8.80 Ratings
Real-time tracking9.00 Ratings8.60 Ratings
Competitor analysis7.00 Ratings8.80 Ratings
Account management
Comparison of Account management features of Product A and Product B
Send Social Media
6.5
Ratings
21% below category average
Sprout Social
7.9
Ratings
1% below category average
Role-based user permissions & privileges7.00 Ratings7.90 Ratings
Mobile access6.00 Ratings7.80 Ratings
User Ratings
Send Social MediaSprout Social
Likelihood to Recommend
7.0
(0 ratings)
8.7
(0 ratings)
Likelihood to Renew
-
(0 ratings)
9.5
(0 ratings)
Usability
-
(0 ratings)
8.6
(0 ratings)
Availability
-
(0 ratings)
7.7
(0 ratings)
Performance
-
(0 ratings)
8.0
(0 ratings)
Support Rating
-
(0 ratings)
4.4
(0 ratings)
Online Training
-
(0 ratings)
7.3
(0 ratings)
Implementation Rating
-
(0 ratings)
10.0
(0 ratings)
Ease of integration
-
(0 ratings)
7.9
(0 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(0 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(0 ratings)
User Testimonials
Send Social MediaSprout Social
Likelihood to Recommend
As a social media executive, I can plan and schedule content for the entire week (or month!) ensuring a consistent presence for all social media platforms. I can easily generate reports to track engagement and measure the success of social media strategy.
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Sprout is well suited for a social media manager juggling a wide roster of clients. Sprout allows you to schedule weeks or even months' worth of social posts across all different platforms. It is extremely reliable for scheduling posts; I never have to worry if a post gets up the way I intended to get it up. It is also great for reporting key analytics to clients. I do wish there were more analytics at times, but for high-level data, it does the job.
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Pros
  • Easy to use due to frienly user interface
  • Saves time as it scedule the post
  • Manage, monitor, and publish content across multiple social media networks from a single dashboard.
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  • The Landscape system that Sprout Social offers allows me to modify all the images that I want to publish on my social networks. This service allows me to modify the size of the image, add filters, modify the colors and much more, it is a very important tool to be able to have a better presentation of the images that we use in our publications on social networks.
  • It offers me a perfect statistical system where I can consult all kinds of movements that have occurred in all my social networks, I can see statistics individually or generally. The statistics allow me to see group reports, participation, information on audience movement on Twitter, Facebook or LinkedIn and also allow me to view the activity that has occurred in my account.
  • Sprout Social allows me to view a record in real time that shows me all the movements that my social networks are having by my employees. As Director of the Marketing Sector, this is a very important role, as I can know what actions my employees are taking to improve marketing with social networks.
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Cons
  • trial version duration is very less
  • Not have detailed features best for small buisness
  • quite expensive
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  • Social media platforms don't always play nice with Sprout so it will always be a challenge to get all integrations to work properly.
  • Sprout Social is a growing organization and they are acquiring new technologies, which can be good. However, they often spend time in meetings upselling new services. I like to learn about enhancements and opportunities but prefer to focus on my investments first.
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Likelihood to Renew
No answers on this topic
I like Sprout for our needs and I like that it is easy to use. We want something better than HootSuite but don't need a high-level fancy program. The only think I don't like is customer service (except for chat).
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Usability
No answers on this topic
Sprout Social's ease of use and navigation throughout the technology are relatively easy to figure out and teach. We also had a representative thoroughly walk us through the features and functionality to set us up for success in using the platform. I didn’t give it a ten because there were times when the navigation didn’t make sense, but once you figured out the quirks, it didn’t cause any trouble.
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Reliability and Availability
No answers on this topic
Uptime was OK, but given the fact that we are in Europe, there were some specific problems: They tended to take the system down for maintenance during the night in the US, which was during our workday. This was definitely problematic and hard to explain to our clients.
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Performance
No answers on this topic
It is quick to post, however you have to refresh the page every time you add a new scheduled item.
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Support Rating
No answers on this topic
Sprout Social's customer support is extremely responsive. They're also always looking for suggestions on how they can make the product better and will actually take your ideas to their team to see if they're worth implementing. I've never had an issue that couldn't be resolved by them in a timely manner.
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Online Training
No answers on this topic
Their training is good, but the promotion of it is even better. I don't need or have the time for training, but I was always happy to know it was there. They did a great job sending updates out and making me aware when there was a new feature that I may want training for. As for the training I never used it, so I can't comment on that
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Implementation Rating
No answers on this topic
Make sure you do it all the way. Do not break it into phases. Pour yourself a coffee, start it in the morning and you'll be done before you finish that coffee.
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Alternatives Considered
Send Social Media alternatives that social media managers often consider:Hootsuite: A popular platform offering comprehensive social media management features, including scheduling, analytics, and team collaboration.Buffer: Known for its user-friendly interface and focus on content scheduling and queueing.Sprout Social: Offers powerful social listening and engagement tools along with scheduling and reporting functionalities.
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When scouting different social media management platforms, Sprout Social stood out as the best choice despite other companies offering competitive features and lower rates. Some key factors solidified our decision to stay with Sprout Social. One major drawback we noticed with ione of the competitors was that their Advocacy extension operated under a completely different website name, making the experience kind of disjointed and confusing. Also, unlike Sprout Social’s 24-hour (or less) response time, another competitor’s customer service was based overseas, which limited our ability to resolve issues efficiently I assume. The combination of Sprout Social’s integration and support pretty much made it the clear winner for our needs.
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Return on Investment
  • Since implementing Send Social Media, our client engagement has skyrocketed by 30%. We've seen a 20% rise in website traffic from social media referrals, translating to a significant boost in qualified leads.
  • The time saved on scheduling has allowed us to focus on strategic content creation, further amplifying our ROI.
  • This translated to a 15% increase in revenue and freed up time for strategic social media planning, leading to a 20% rise in follower engagement.
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  • One positive impact has been a huge time saver for our team. Where we once had multiple systems and delays from producing content to approval to publishing, now everything is seamless.
  • Another positive impact is streamlining the onboarding process for new team members. Sprout Social is user-friendly and intuitive, making it easy to study even for someone completely new to social media.
  • One negative impact has been the time it takes to wade through irrelevant social listening posts. The filtering is not effective enough to eliminate the noise.
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ScreenShots

Sprout Social Screenshots

Screenshot of Sprout’s social media publishing tools, used to schedule and post messages to Facebook, Twitter, Instagram, Pinterest and LinkedIn simultaneously from a single Compose window.