SAP Marketing Cloud vs. SAS 360 Plan

SAP is not suited for new generation Marketers. It is very slow and do not have any essential features for dynamic marketing. Many things are manual. It is not very user friendly in my opinion which makes it very hard for the beginners to know all the important things.

Incentivized

• Great integration capabilities with SAP Cx suite
• Relatively easy to implement
• Great configurability

• Create and manage a detailed plan for a marketing campaign: when you create detailed project plans and then task and role levels, SAS Marketing Operations Management (SAS MOM) makes it easier to coordinate between projects with very little, if any, issues.
• Share, reuse and leverage existing marketing assets: Like some marketing tools, SAS MOM allows you to create and reuse assets across various channels.
• Manage project collaboration and execution: You are allowed to set up a workflow that helps move processes along without having to manage each step of the project.

Incentivized

• User Interface Improvement
• Load time Improvement
• New Drag and Drop Features Need to be Added
• More Tutorials for beginners

Incentivized

• It would be good to have a Storyboard feature to summarize and tie together some of the dashboard metrics.
• Missing feature: Hubspot CRM integration.

Incentivized

Nothing there to give it a higher rating. They should enhance their UI/UX and improve the platform's speed. A new user would take days to learn and understand its functionality.

Incentivized

• Return of investment of our customers in traffic increase
• Better insight into customer preferences
• Increase in customer base